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The latest tech advice for how to manage your nonprofit organization

6 Social Media Management Software Tools for Outspoken Nonprofits

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Social media marketing is neither an art, nor a science, but a healthy mixture of both.

While it is true that you can measure the success of your social media campaigns, as you would with any science, the results are not always consistent. For example, one piece of content may capture lightning in a bottle and go viral, while a similar piece of content will not. This slight uncertainty lends social media management that hint of an art—and art, as we all know, is subjective.

I’ve created and led many social media accounts, some more successful than others, but one consistent factor in my success has been my use of a quality social media management software. I’ve learned a lot while taking stabs in the dark and relying simply on the social outlets by themselves, but my best campaigns have come about with the use of third-party tools.

Nonprofits rely on social media to spread their message to online populations. With so many resources poured into social media strategy, your organization can’t afford to leave valuable tools on the table.

In order to take your nonprofit online campaigns to new heights, here are six social media management software tools you need to consider.

(Software options are listed in alphabetical order.)

1. AgoraPulse

AgoraPulse is a well-rounded social media management platform which includes a fully paid option as well as a few free tools on the side. While some social media management software either focuses on one or all social media outlets, Agora Pulse works with three in particular: Facebook, Twitter, and LinkedIn.

Features:

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Keyword Filtering
  • Multiple Accounts Management
  • Posts Scheduling

Pricing:

Small – $49/month – 3 social profiles

Medium – $99/month – 10 social profiles

Large – $199/month – 25 social profiles

Enterprise – $299/month – 40 social profiles

Capterra User Rating: 5/5 Stars

2. Buffer

Buffer is one of the most well known social media management software options on the market, and one of the most comprehensive. Buffer offers several tiered options for individuals and businesses, as well as software additions for their product meant to enhance your social media experience. Buffer caters to multiple social media outlets, including Facebook, Twitter, LinkedIn, Instagram, and Google+.

Features:

  • Analytics
  • Automated Publishing
  • Content Management
  • Conversion Tracking
  • Keyword Filtering
  • Multiple Accounts Management
  • Posts Scheduling
  • Android/iOS Apps

Pricing:

Individual – Free – 1 social account per platform

Awesome – $10/month – 10 social accounts per platform

Small – $99/month – 25 social accounts per platform

Medium – $199/month – 50 social accounts per platform

Large – $399/month – 150 social accounts per platform

Capterra User Rating: 4.5/5 Stars

3. Hootsuite

Hootsuite is the most popular social media management solution in the world, with millions of users around the world. Hootsuite connects with over 35 social networks, including the biggest names: Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and more. Hootsuite also offers an app directory full of add-ons and plug-ins made to enhance and customize your dashboard.

Features:

  • Analytics
  • Automated Publishing
  • Content Management
  • Content Suggestions
  • Conversion Tracking
  • Multiple Accounts Management
  • Post Scheduling
  • Android/iOS Apps

Pricing:

Individual – Free – 3 social profiles

Professional – $9.99/month – 10 social profiles

Team – $34.99/month – 20 social profiles

Business – $99.99/month – 50 social profiles

Enterprise – Custom pricing – Customizable features

Capterra User Rating: 4.5/5 Stars

4.  MavSocial

Are you looking to up your visual campaigns on social media? MavSocial has you covered with their social media management platform geared towards uploading, managing, and creating visual campaigns. MavSocial spans across all major social networks including Facebook, Twitter, LinkedIn, YouTube, Tumblr, and Instagram. MavSocial is perfect for nonprofits looking to engage their followers with more visuals, including images and videos.

Features:

  • Analytics
  • Automated Publishing
  • Content Management
  • Customer Targeting
  • Multiple Accounts Management
  • Posts Scheduling
  • Visuals Creation

Pricing:

Small Business – Free – 2 social profiles

Professional – $49 per user/month – 50 social profiles

Enterprise – Customizable – Unlimited social profiles

Capterra User Rating: 4.5/5 Stars

5. SocialOomph

SocialOomph is perfect for beginner social media managers due to its straightforward setup. Rather than load the user with tons of data and information that the user may not be equipped to understand, SocialOomph puts the action tools (post scheduling, follower vetting, automate messaging, etc.) at the forefront of its operation. The free option of SocialOomph primarily focuses on Twitter, while the paid option includes Facebook,  LinkedIn, and Pinterest as well.

Features:

  • Content Management
  • Conversion Tracking
  • Keyword Filtering
  • Posts Scheduling
  • Multiple Accounts Management

Pricing:

Basic – Free – 5 Twitter accounts

Twitter Unlimited – $6.97/month – Unlimited access to all Twitter features

Professional – $17.97/month – Full access to all SocialOomph features for all social platforms

Capterra User Rating: 4/5 Stars

6. Viraltag

Viraltag is another visually oriented social platform meant to bring some color your social feeds with more to look at than giant blocks of text. Viraltag has both the ability to edit images in their built-in image editor as well as seamlessly integrate images from Canva. Viraltag manages social profiles from Facebook, Twitter, Instagram, and Pinterest. Similar to MavSocial, Viraltag is perfect for the nonprofit looking to add more images and videos to their social feeds, increasing the engagement with their campaigns.

Features:

  • Analytics
  • Automated Publishing
  • Content Management
  • Keyword Filtering
  • Multiple Accounts Management
  • Post Recycling
  • Post Scheduling

Pricing:

Individual – $24/month – 10 social profiles

Small Business – $79/month – 25 social profiles

Brand – $249/month – 50+ social profiles

Capterra User Rating: 5/5 Stars

What’s next for your social media campaign?

Now that you have the tools for social media success, it is time to work on building your presence.

Be sure to check out these other Capterra blog posts on social media tips and strategies:

And finally, for everything else related to nonprofits, be sure to keep up with our nonprofit technology blog.

Have you tried any of these software options? What did or didn’t you like about your system? Are there any that you feel I neglected to cover? Be sure to let me know in the comment section below!

Looking for Nonprofit software? Check out Capterra's list of the best Nonprofit software solutions.

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About the Author

Nick Morpus

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Nick Morpus is a Content Writer for Capterra, a free resource that matches buyers and sellers of business software. He has a background in politics, economics, and journalism, which he dedicates his off-time to contributing his thoughts to other political sites. In his free-time he enjoys reading, drawing, photography, playing guitar, writing, and cooking.

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Thanks so much for including Buffer, Nick! 🙂

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