[Update: 2/23/2017] This piece has been updated to add several new options to the end of the list.
Imagine a building owner with a burst pipe spewing water into their basement. Now look at your current website and think, “Is that customer going to call me, or a competitor?” If your contact information is hard to find, if your services aren’t clearly laid out, or if you’ve just got an ugly online office, you will lose them.
WordPress sites can help service businesses keep their online presence good looking and up-to-date. The free content management software sits behind your website, letting you make simple changes without having to learn how to code. Of course, you can always get someone to take care of the site for you, and WordPress might be a great option then, as well.
To get the customer-facing side of the site looking nice, your service business can use one of the free WordPress themes listed here. All of these are found on WordPress’s site for download, and I’ve listed them in order from most straightforward to most complex.
Colorway is a clean, simple theme that keeps the classic blog look. There’s a nice big picture at the top, then a few featured links to take clients to the detailed areas of your site. You could easily drop stock images in here, just to give it that professional sheen. Colorway is great for a service business because it makes it easy to put your most important information all in one place, while keeping everything clean and tight.
This is a free WordPress theme from a design firm that normally charges. That means you both get an attractive template and little support from the creators. If you just want to put your contact details up and don’t need any bonus functionality, Colorway is a great option.
For more flexibility—which can mean more work—continue reading.
For sites that want a bit more flexibility, Responsive is a great option. The theme is based on a responsive grid design, which changes depending on the device being used to view the site. This makes it easy for that building owner to find you one their phone while they’re still in the flooded basement.
This is one of the best rated options listed here. Of its almost 320 reviews, about 275 give it a perfect score. For service businesses who often want to connect with customers no matter where they are, Responsive can help you reach the maximum number of visitors, while still portraying a nice, clean site.
This template offers plenty of ways to make customizations, but it’s still a basic theme, at heart.
We’re going to leave the more bloggy look behind, and Evolve is the first of the more website-styled options. What I mean is, Evolve gives you a nice big image up at the top and drops in a handful of big links to sub-pages below that.
Those sub-page links are great for service businesses, as you can highlight the major areas of your business. Plumbers, for instance, can drop in links to drain clearing, hot water tank installation, and emergency leak repair. Customers can get right to what they need, giving you a better chance of getting their business.
4. Zerif Lite
Zerif Lite is a one-page theme. Instead of different pages for all your different services, you’ll just have sections on the main page. You can cap it off with a contact form for all those non-emergency calls.
Zerif Lite is a free version of the Zerif theme from themeisle, but it doesn’t lack for features. Designed to look sharp on mobile or desktop, Zerif Lite is a great option for service businesses.
The header image on this bad boy is the size of a Mack Truck, so you can’t skimp on quality. You want pictures of your team fixing what’s broken in hi-res. Get a camera, hire a photographer, or get some seriously good stock photography and go to town.
5. Parallax One
Parallax One is free, has unlimited colors, and also takes advantage of a popular style of webpage design.
See the way the background image stays put, and only the text moves? That’s called a parallax background, and it’s a good way to establish credibility. Sure, it may be more overdone than mid-century modern furniture, but it’s also 1) sharp, and 2) what a lot of the big players use.
Parallax One looks good on tablets and smartphones. Given how much information is accessed through devices, that’s a good thing. To return to that building owner with the burst basement sewer pipe, it’s more likely he’ll check his phone from the accident site than rush upstairs to his desktop computer.
WordPress recommends Vantage for businesses, and it’s easy to see why. Not only is the layout clean and easy to read, the plug-ins offer even more value. Vantage integrates with plug-ins like the ecommerce platform Woocommerce, and PageBuilder, in case you’re looking to change improve on that clean layout even further. There are also two levels of support (free and premium) in case you need help.
Vantage’s users are overwhelmingly happy with the product: Vantage averages a 4.5 out of 5 stars in WordPress’s user reviews. If you’re looking to get your site up in a hurry, users love how the ease of Vantage makes a quick deployment possible.
Want to post more than just your company’s information—say, a video of one of your technicians in action? Ward is for you. The theme supports eight different types of posts, two of which— audio and image—will further help with your multimedia presence.
Ward also gives you the option of using the Jetpack plugin. Jetpack is a veritable swiss army knife for any website. The free version alone offers you the opportunity to track how many visitors your site gets, monitor downtime and uptime, and set up carousels and slideshows to make those image posts look even sharper.
Make is the most technically complex theme here. If you work with a web design company or have someone on staff who knows how this all works, Make is an incredibly powerful tool.
It’s like a hammer. If you don’t know what you’re doing, you’ll just end up with holes everywhere. If you know what’s up, you’ll have a house when you’re done.
Make’s power lies in its incredible flexibility. You can align things any which way you want, you can setup all sort of different data hierarchies, and you can use plug-ins from hell to breakfast.
Of all the templates here, Make is the most flexible, least industry specific, and most complex from a technical standpoint.
Other Free WordPress Themes?
These themes aren’t the only ones out there, but they offer a great set of choices for service businesses. Take a look around, try one out, and see if it clicks. The themes are all free, so you’ve got nothing to lose – except all those customers fleeing your current site.
For more tips and tools for your business, check out Capterra’s field service blog. We’re always adding new information to keep you running on the cutting edge.
Looking for Field Service Management software? Check out Capterra's list of the best Field Service Management software solutions.