/ Articles by Andrew Jones

Andrew Jones

Andrew is a Marketing Adviser for Capterra and works with hundreds of B2B software companies to optimize their PPC marketing campaigns across both Capterra and its partner site, GetApp. Outside of Capterra, Andrew likes to play sports, travel, and spend time with his family and friends.

Positive Outcomes from Negative Reviews of Your Software

Published September 30, 2016

Positive Outcomes of Negative Reviews of Your Software

It’s happened. Your company’s top-selling B2B software product has started receiving a sequence of negative online reviews. Gradually, word of this trend has permeated the company.