/ Articles by Alison Klein

Alison Klein

Alison Klein is a Marketing Assistant at Capterra. She helps with all marketing-related tasks and reports on customer relationship management. When she’s not covering the software industry, you can find her writing, enjoying good food, and listening to Jay-Z.

C-What?? Untangling CRM, sCRM, and CXM

Published December 30, 2013

With the variety of options, daunting tech jargon, and sale-sy explanations, figuring out what kind of software you need can be a task in its own right. The crazy acronyms can even leave you staring at something that looks like alphabet soup (and makes about as much sense).