There’s no shortage of options when it comes to choosing an email marketing provider (ESP). In fact, that’s probably what makes selecting one so difficult! If you’re newer to email marketing, you might feel like you’re... Continue Reading
Articles by Erin McKeeby
Transactional emails have incredibly high engagement rates, particularly for meaningful metrics like email opens and click-throughs. In fact, they boast an average open rate of 60% compared to newsletters and promotional emails, which only average around... Continue Reading
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