/ Articles by Kelsie Anderson

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Kelsie Anderson

Kelsie is a former Capterra analyst.

Published August 2, 2018
500-Business-Reviews-Header
I'll hit you right away with our biggest takeaway after more than a decade of collecting and analyzing hundreds of thousands of software user reviews.
Published July 11, 2018
HEAD-How_to_Write_a_B2B_Sales_Email_That_Sells_Hero_no_text
I don't know about you, but work emails are the bane of my existence. I get hundreds of emails a day and delete most of them immediately. I know I'm in the majority with my send-to-trash habits; the average open rate for sales emails is only 24%. And depending on your industry, that open rate can dip even lower.
Published June 29, 2018
HEAD-Learn_How_to_Increase_B2B_Sales_With_9_Expert_Tips_Hero_no_text
I'll be the first to say it: Sales is a difficult profession. You have to connect with people on a personal and professional level every day. You have to demonstrate the value of your company's product to people who have vastly different wants and needs. And you have to do all that with a monthly quota hanging over your head.
Published June 18, 2018
HEAD-Are_You_Making_These_10_Mistakes_In_Your_B2B_Lead_Follow-Up_Process_3F_Hero_no_text
Even though you probably do it hundreds of times a day without thinking, following up on leads is a delicate process. So many things can go wrong during lead follow-up.
Published June 6, 2018
HEAD-The_Benefits_of_Blockchain_for_IT_Part_2-_Cybersecurity_Hero_no_text
In May, I discussed the benefits of blockchain for data storage. Today, we'll revisit the benefits of blockchain, this time focusing on enhancing your small business's cybersecurity.
Published May 25, 2018
capterra-software-vendors-worldwide-updated
Despite economic, cultural, and linguistic differences, small and midsize businesses all over the world face similar day-to-day issues that software can help resolve.
Published May 17, 2018
Blockchain-for-Data-Storage
Raise your hand if you've heard of blockchain! Given that Gartner cites blockchain as one of the most hyped technologies in recent memory and "the most-searched term on throughout most of 2017," I'm betting that many of you have at least heard of blockchain. (Full Gartner research is available to clients.)
Published May 9, 2018
HEAD-What_is_GDPR_and_How_Should_Your_IT_Department_Prepare_For_It_3F_Hero_no_text
NOTE: This article is intended to inform our readers about the current data privacy and security challenges experienced by companies in the global marketplace. It is in no way intended to provide legal advice or to endorse a specific course of action. For advice on your specific situation, consult your legal counsel.
Published May 2, 2018
HEAD-The_3_Best_Jira_Alternatives_to_Help_Your_Business_Manage_IT_Services_Hero_no_text
Quick, name a popular software that can help your business with its general IT management and IT projects. There are quite a few options out there: Our IT management software directory lists over 200 systems. But if I had to put money on the system you named, I'd put it on Atlassian's Jira.
Published April 27, 2018
HEAD-5_Things_to_Consider_When_Thinking_About_How_To_Expand_Internationally_Hero_no_text
Growing your business is exciting, but it can also be terrifying and confusing. Figuring out how to accommodate a growing staff by acquiring more office space can be complicated enough without considering opening a satellite office in another state, let alone another country.
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