What’s the first thing you notice when visiting a landing page? The images, copy, or maybe a video? My first impression of a software company is focused on the design quality of their page and the... Continue Reading
Articles by Lauren Welschenbach
Think for a second what you do in your down time, when you’re on the metro to work, before you go to bed or wake up. I can bet that you pick up your smartphone to... Continue Reading
What makes a customer stay on your site? Why would a potential customer open an email from a company they don’t know? What makes someone click your free trial button? I’ve got the answer for you... Continue Reading
A new year means new marketing channels! We live in a digital age where everyone is constantly on their phones, checking social media, texting, and snapping their food at a local coffee shop. For a B2B marketer,... Continue Reading
We’re getting down to the wire for holiday shopping. Don’t be the person who has to say “I swear I got you a present, it just hasn’t been delivered yet.” It’s not always easy picking out... Continue Reading
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