The holidays are here! I don’t know about the rest of you, but I’m excited to sink my teeth into some turkey and subsequently collapse on the couch for my annual food coma. Of course the next day marks the beginning of holiday madness where we all trample over one another to get 20% off of the newest Tickle Me Elmo.
Once the weekend is over, we will have indulged in ourselves so much, it is only fitting that we take some time to give back to others and what better day to do it than #GivingTuesday?
If you run a nonprofit, this is the perfect day to reach those campaign goals and bring people together under a common cause. But what should you do to make this day of fundraising different than any other?
1. Create a Storyline for Donors
We all like to know we are a part of something bigger than just ourselves. It boosts our feeling of usefulness and self-importance, which improves our entire outlook on life. While giving to a charity helps us in this endeavor, knowing the story of how your donation helped gives your donors that extra bump in self-worth.
You can accomplish this by forming a narrative or storyline for your donors, which will detail where your organization or beneficiaries were before your donation and where they will be because of it. Similar to the idea of providing information and status updates about children you “adopt” in a foreign country, a narrative gives a donor a real sense of purpose.
This Giving Tuesday, be sure to take advantage of this generous holiday by giving a little back to your donors with a creative story.
2. Dunk Your CEO
Would you pay money to drop your CEO into a giant pool of water? Turns out plenty of people would. Who doesn’t love dunking the big man on top?
Setting up a tiered donation campaign on Giving Tuesday to dunk your nonprofit CEO is always a hit, especially now that live streaming these events is an easy task that anyone can accomplish.
Of course, perhaps dunking your CEO isn’t enough. If you set up donation checkpoints that promise to dunk your CEO at each point, it isn’t unimaginable that he or she may grow tired of the schtick. Why not take your campaign up a notch and promise to dunk everyone in the office? Set up each checkpoint as a dunk for an employee until you reach the final checkpoint, which will dunk the CEO.
Whichever you decide to choose, it is sure to leave your donors and other social media followers entertained.
3. Selfie Campaign
Every nonprofit campaign needs selfies nowadays! The great thing about selfies is the user-generated content that it creates. User-generated content is anything that isn’t directly produced by your organization, but is instead provided by your followers, which in this case is your donors.
Donors love recognition for their good deeds and the selfies they produce and send in with their donations provides you with tons of social media ready content. The best part about this user-generated content is the encouragement it provides to other followers to join their peers in helping out and gaining recognition.
Be sure to include a hashtag along with your selfie campaign so that your efforts will be easily searchable and recognizable.
4. Peer-to-Peer Campaign
Similar to the logic that motivates a user-generated content campaign, a peer-to-peer (P2P) succeeds by using recognition, networks, and the fear of missing out in those networks.
A peer-to-peer campaign, similar to crowdfunding, uses an online platform to collect funding from your existing network, rather than simply marketing out to random strangers online. The great thing about a peer-to-peer campaign, versus a crowdfunding campaign, is the longevity of the campaign. While your campaign may kick off on Giving Tuesday, the campaign may go on indefinitely until you decide to stop, unlike crowdfunding which demands a beginning and end date.
When building this Giving Tuesday P2P campaign, be sure to include special incentives for donating on your kickoff date, such as special recognition, a t-shirt or some other activity for donating over a specific limit.
Here’s to hoping we all break our fundraising records and goals!
Did we miss any great campaign ideas or have you tried any of the ideas listed? Be sure to let me know in the comments below!
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