As one of the leaders in social media marketing software, Hootsuite allows its customers the ability to promote their brand through social channels, generate quality leads, and increase social traffic to their websites, all within one easy-to-use platform.
This Vancouver-based social media management startup recently reached the ten million user milestone, and did it within just six years of being in business. Hootsuite users are able to connect their company’s Twitter, Facebook, LinkedIn, Google+, and other social media pages through the system in order to schedule posts, monitor brand mentions, reply to messages, and more. Hootsuite’s pricing model includes a free plan for individual users, a $9.99/month plan for small marketing teams, as well as custom pricing on an unlimited access plan for enterprise companies.
Hootsuite is easily considered one of the most comprehensive social media management tools available. However, that doesn’t necessarily mean it’s the right one for your business’ social media needs.
We did some investigating and found these top nine alternatives to Hootsuite. We look at each, individually, below, and you can also easily compare their features and functionality in this chart:
Price: $25 – $250 per month
This California startup is taking the social sphere by storm. In only five years since Buffer was founded, they have gained over two million active users! 2,500+ of those users are publishers and agencies including brands like About.com, Fortune, and Business Insider.
With a fully distributed team working from multiple countries and continents, you can bet your last dollar that they’ll be fixing bugs and responding to all your questions from all around the world. Talk about all-encompassing!
- All plans include five or more team members
- The ability to schedule posts to your Pinterest account
- RSS feed integration for all plans
Price: $59 – $500 per month
If you’re looking for a cleaner dashboard and some additional analytics with all your posts, Sprout Social might be right up your alley. Sprout Social not only helps you draft, schedule, queue, and post messages in the social realm, but it also allows you to assign and manage tasks among team members and track and measure your social performance.
Sprout Social Differentiators:
- 30-day free trial
- In-depth analytics connected with Google Analytics
- Brand monitoring
- Reporting capabilities at no additional cost
3. Viralheat (acquired by Cision)
Started in 2011, Viralheat is almost too hot to handle with over 20,000 active users and a wide range of integrated social networks. Beside fan favorites Twitter, Facebook, LinkedIn, and Google+, Viralheat throws Pinterest, Instagram, Tumblr, Glassdoor, and more into the mix.
As of March this year, Viralheat joined forces with Cision, a global media intelligence software company. This collaboration should hopefully add value for their new and current users.
- Access to custom number of connected social accounts
- Ability to customize number of users
- Acquisition by Cision may allow for larger R&D investments and product development to make Viralheat even better
Pricing: $0 – $35 per month
Canadian-based productivity solution company, SocialOomph, allows users to easily schedule updates, find quality people to follow, and monitor social media activity. Originally a Twitter focused solution, in 2009 SocialOomph expanded into additional networks such as Facebook, LinkedIn, RSS feeds, blogs, Plurk, and App.net.
- Schedule and publish blog posts from unlimited blogs
- Advanced DM management to filter out spam
- Unlimited accounts — even with free version
- Offers a WYSIWYG editor for in-software editing
- Auto-responder functionality
If Twitter is your game, Tweetdeck is the name. This completely free service allows users to manage an unlimited number of Twitter accounts. You can create a custom Twitter experience by organizing lists, searches, and activities. Tweetdeck allows you to easily find what you’re searching for through topics, events, and hashtags, and you can refine all your search results through filters at the top of each timeline.
- Can be downloaded as desktop software
- No limit to the number of Twitter accounts used
- Option to set up audio & pop-up notifications
- Completely Free
- Can easily be combined with Buffer
Simplify and automate cross-channel social media management with New York-based company Sprinklr. This company is continuously growing and improving with recent acquisitions of seven other brands to help build out and strengthen their marketing platform. Keep your eye out for this one, Sprinklr’s CEO is intent on becoming the first social enterprise public company out of New York, which means big things for all stakeholders — old and new users included.
- Social Content includes Facebook apps, polls, quizzes, social ads and web apps
- Content translation available for international reach in over 70 languages
- In-depth analysis with customized and exportable reports
- Goes beyond just posting content – monitor and listen to all your social channels
Pricing: $0 – $9.99 per month
New to the social realm, California-based company SocialPilot comes flying in with competitive pricing and top features. SocialPilot helps you automate your social media postings across multiple accounts, helping businesses increase their brand awareness, reach, and customer engagement. For companies selling products online, SocialPilot will actually help you automate product additions and updates on various sites. Also, SocialPilot users can automate mobile app promotions and connect to app stores for $14.99/month
- Easily integrate your iOS App Store & Google Play Store accounts
- Totally flexible schedules for posting and campaigns
- Google Chrome plug-in with Bitly integration
- 300+ supported apps
Pricing: $39 – $99 per month
Send Social Media allows users to bring together social media, email, and SMS technologies to help you grow your business, monitor your brand, and track results along the way.
Some top features in Send Social Media include the ability to post to and connect with over 30+ social networks at once, schedule updates, send bulk and group messages, and engage with your followers. You can also use Send Social Media for your email marketing campaigns by using one of their preset email templates. Then, you can personalize and schedule emails to best fit your needs. If you’re looking for some great SMS features, Send Social Media allows you to send and receive SMS texts from anywhere in the world. You can even schedule messages for a predetermined time or on a recurring basis.
Send Social Media Differentiators:
- Ability to combine social media, email, and SMS capabilities in one single platform
- In-depth analytics and monitoring for additional social networks such as Yelp and City Search reviews
Pricing: $1,000 – $12,000 per month
As one of the more expensive alternatives on our list, Salesforce Marketing Cloud is a premium product that goes far beyond just social media content publishing.
Not only can you connect and publish content through a wide-range of social networks, you can also utilize Salesforce Marketing Cloud across email, mobile, website experiences, and connected products.
Salesforce Social Studio Differentiators:
- Publish custom content on Facebook and advertise on Twitter
- Send customers a discount when they’re near your store through push notifications
- Build a single view of your customers and integrate that with sales and service cloud apps
- Workflow rules to route tasks to different team members
Bonus Hootsuite Alternatives:
Netbase: Publish or schedule timed messages, photos, videos, or URLs on multiple social channels or assign tasks to appropriate team members. See live updates and mentions on social and keep a close eye on the intensity of chatter surrounding your brand, monitor emerging topics, and track against competitors in real-time. Netbase supports 42 languages, hosts single sign on functionality, and provides an onboarding team for implementation.
Tracx: Best for enterprise companies with large social media teams, Tracx allows you to create and publish content from a central location for simpler workflows and utilize their ‘Geo Heat Map’ to target campaigns on a location level. Benchmark each of your accounts to determine highest performance. Find buyers actively seeking the products you sell on social and send leads to the Sales team.
Spredfast: Allows for content publishing, social marketing and activity calendaring, and social listening and analytics. Spredfast easily integrates with Omniture, Google Analytics, Brandwatch, Crimson Hexagon, and more for deeper analysis and trends. They also provide a customer success team for help, scalable training, content strategy consulting, and customized ideation workshops.
Meet Edgar: This 100% self-funded organization is not your typical startup. Created in 2014, Meet Edgar helps you prevent your social media updates from going to waste by cataloging your updates into a library for later usage. Edgar categorizes status updates to help you engage with followers by customizing your schedule so you ask questions at times when you’ll be more likely to receive responses, promote your site at times when you’re more likely to get shares, and find times to share links that may result in higher click-levels.
For further details and comparisons, check out our full database of social media marketing software. With the ability to filter by features, number of users, and more, we can help you find the system that best fits your needs.
Are we missing something? If there’s an alternative to Hootsuite that you’re currently using and loving – please share with us in the comments below. Happy posting!
Images by Abby Kahler
Looking for Social Media Monitoring software? Check out Capterra's list of the best Social Media Monitoring software solutions.