“We are the generation of Social Media, Our biggest Revolution is a Tweet of 141 Characters.”
Social media is crucial to any industry looking to grow and thrive in today’s market, especially in the event industry. Every major event uses social media to a great extent to attract attendees, from Dreamforce to the Oscar Awards. In fact, this year the @TheAcademy Twitter lit up after Leonardo DiCaprio won his very first Oscar in 2016, gaining them more favorites and retweets than any of their other live tweets of the night.
As an event manager, Twitter is a very useful tool for spreading news and other types of information to your followers as well as discovering what the world has to say about almost any trending, event-related topic. With a massive following you can better discover the interests of those who attend your events and attract whole new online crowds.
Unfortunately, Twitter is useless for an event management organization if you don’t know the ins and outs of gaining a following, posting effective tweets, and managing your current following.
Do you know which hashtags to use or how many?
Do you know how many tweets you should optimally send out in any given day?
How about how many people you should follow?
If you didn’t know the answer to any of these questions, then this guide is for you.
Our latest infographic will show how you, as an event manager, can grow followers on Twitter and tweet every day like it’s your own Oscar Awards using these Pro Tips and tricks.
Five Key Takeaways:
- Use an actual photograph for your profile picture and indicate in your description who is doing the tweeting. This gives the account more of a personal touch, rather than an automated one.
- Don’t go crazy with hashtags. Two hashtags is the optimal amount for engagement on a tweet. The data shows an average decrease in engagement with three or more hashtags.
- Don’t go crazy with tweets either. Data shows that after three tweets, engagement tends to drop while important tweets may get lost in the heavy flow of information.
- Setup automated messages with any important information, such as website or contact info along with a “thank you” to make your followers feel welcome.
- Clean up your follower to following ratio to ensure that you are following only quality Twitter users that regularly post as well as follow back their base. You want to have more followers than those you are following.
Any other awesome event management Twitter strategies to add? Share them in the comments!
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