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Statistics that Prove Email Marketing is (Still) Not Dead

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UPDATE: 2/4/2016 – And even a few years later, email marketing is still far from dead! This article has been updated with new statistics to show just how crucial email marketing is and why every marketer needs to implement it into their strategy.

Just like the latest fashion trend, marketers seem to always be changing their minds about the condition of email marketing:

RIP email marketing.

It’s totally alive and well!

No, no, it’s dead.

Wait, it’s ALIVE!!

So, what’s going on? Is it alive or dead? As someone who works with marketing automation and email marketing every day, I truly believe that quality sales opportunities and leads can still be generated through email, as long as you’re doing it effectively.

email marketing not dead

Here are some statistics and studies over the last few years that agree with my feelings about the future of email marketing:

2016

1. There are 251 email marketing software solutions currently on the market. (Source: Capterra<<Tweet this stat!

2. 33% of email opens occurred on an iPhone, while Gmail, second to the iPhone for opens, only accounted for 15% of those opens. (Source: Litmus) <<Tweet this stat! 

litmus top 10 email clients 

3. Millennials are the age group most likely to check their email from bed (70%), from the bathroom (57%), or while driving (27%). (Source: Adobe<<Tweet this stat!

4. 75% of Gmail’s 900 million users access their accounts on mobile devices. (Source: TechCrunch<<Tweet this stat!

5. Email is the top source of analytics data for marketers, with 41% using their email marketing performance data. (Source: Forbes<<Tweet this stat!

email data forbes

6. In 2011, mobile accounted for 8% of email opens, compared to 2015 with 55% opens on mobile. (Source: Litmus<<Tweet this stat!

7. Email marketing was the biggest driver of Black Friday transactions, with 25.1% of sales originating from the marketing channel. (Source: Custora<<Tweet this stat!

8. Marketers who use personalization in their subject lines see 26% more opens. (Source: Campaign Monitor<<Tweet this stat!

9. 24% of Americans believe they check email “way too much,” and 40% say they go on “self-imposed email detox programs” and don’t check their email for an average of five days. (Source: Adobe) <<Tweet this stat!  

10. 89% of marketers say that email is their primary channel for lead generation. (Source: Mailigen<<Tweet this stat!

mailigen primary channel

11. 65% of users prefer emails to contain mostly images, compared to 35% who prefer text. (Source: HubSpot<<Tweet this stat!

12. 58% of adults check their email first thing in the morning. (Source: Customer Intelligence<<Tweet this stat!

13. Adding video to an email can increase click rates by 300%. (Source: Emma<<Tweet this stat!

2015

1. 20% of marketers can directly link their email operations to their company’s primary revenue source. (Source: Pardot<<Tweet this stat!

2. 61% of consumers like to receive weekly promotional emails and 28% want them even more frequently. (Source: Email is not dead<<Tweet this stat!

3. Emails with social sharing buttons see a 158% increase in click through rates. (Source: Nonprofit Hub<<Tweet this stat!

nonprofit hub email social sharing

4. Of those that opt in to email messages from a brand, 95% find these messages somewhat or very useful. (Source: Salesforce<<Tweet this stat!

5. Only 50% of marketers are currently using email marketing software, but 22% more plan on implementing it in 2015. (Source: Capterra<<Tweet this stat!

6. The top 3 uses of email marketing are newsletters (66%), promotional content (54%), and welcome series emails (42%). (Source: Pardot<<Tweet this stat!

7. 50% of marketers expect their company’s spend on email to increase in 2015. (Source: DMA<<Tweet this stat!

2014

1. As of 2013, there are nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion by the end of 2017. (Source: The Radicati Group<<Tweet this stat!

2. 247 billion emails are sent every day. This equates to one email every 0.00000035 seconds. (Source: Email Marketing Reports<<Tweet this stat!

3. For every $1 spent on email marketing, the average return is $44.25. (Source: emailexpert<<Tweet this stat!

10-must-know-email-marketing-stats-2014

4. When marketed through email, consumers spend 138% more than people who don’t receive email offers. (Source: Convince and Convert<<Tweet this stat!

5. There are 897 million mobile email users worldwide, including both business and consumer users. (Source: The Radicati Group<<Tweet this stat!

6. 48% of emails are opened on a mobile device. (Source: Litmus<<Tweet this stat!

environment-sept-20131

7. 91% of consumers use email at least once a day. (Source: ExactTarget<<Tweet this stat!

8. On a daily basis, US consumers interact with about 11 brands through email, compared to ~9 brands via Facebook, and ~8 brands via Twitter. (Source: EmailStatCenter.com<<Tweet this stat!

9. A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company<<Tweet this stat!

5-19-2014 3-48-06 PM

10. 44% of consumers made at least one purchase last year based on a promotional email they received. (Source: Convince and Convert<<Tweet this stat!

11. When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. (Source: Nielsen Norman Group<<Tweet this stat!

12. 60% of marketers say that email marketing is producing an ROI for their organization. (Source: MarketingSherpa<<Tweet this stat!

5-19-2014 3-50-17 PM

13. 72% of consumers sign up for emails because they want to get discounts, but only 8.2% sign up because they love the brand. (Source: BlueHornet<<Tweet this stat!

14. Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. (Source: McKinsey & Company<<Tweet this stat!

15. 48% of consumers say that they prefer to communicate with brands via email. (Source: Direct Marketing News<<Tweet this stat!

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Do you think email marketing is still alive and kicking, or is it dying a slow, painful death? Share your thoughts and experiences in the comments below!

Looking for Email Marketing software? Check out Capterra's list of the best Email Marketing software solutions.

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About the Author

Caroline Malamut

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Caroline is the Marketing Communications Associate at Capterra. Her love of marketing began while growing up in Philadelphia and has only grown since attending the University of Pittsburgh. In her free time she enjoys reading, spending time with friends and family, and cheering on her Philly and Pitt sports teams.

Comments

Loved all of your quick facts. So helpful as we explore email marketing this week in my Multimedia Communications class.

I’m glad that it’s been useful for you! Thanks so much for your feedback!

[…] e-mails are important for every user online, it’s possible to reach anyone. Here are some reasons why it’s still relevant in today’s […]

Loved the quick facts and they are certainly eye opener. with $44.25 return on a spent dollar I would definitely go with email marketing. Thanks for the stats!

You’re welcome, Jiggyasa! I agree, for that high of an ROI, who wouldn’t use email marketing!

[…] 1. Email is not dead We have all heard the same rumors that email is deadbut statistics tell us otherwise. Did you know that in 2013 there were nearly 3.9 billion email accounts worldwide? Did you know that number is estimated to increase to 4.9 billion by the end of 2017? Email is certainly not dead, in fact the numbers show email is still on a steady uptick. Email marketing is changing however. With one email being sent every 0.00000035 seconds, our inboxes are becoming more and more crowded with offers, e-blasts, blog articles, news flashes and about 10 other kinds of emails. This means marketers have to be more creative, more personal and more receptive to their audience. We can no longer rely on large email lists and hot buzz words to drive open rates. We must perfect our communications to resonate with our audience segments and speak to their personas. source […]

[…] many years on the throne, email marketing has had its ups and downs.  More than a dozen statistics show it’s alive and well today.  However, consumer apathy, spam filters, Gmail changes, and […]

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[…] Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead). According to recent research: […]

[…] a world dominated by social media, email still rules when it comes to digital marketing and lead […]

Thanks for sharing Wolfgang Jaegel’s infographic on “Top 10 Must Know Email Marketing Stats”. Great compilation of information you got here.

[…] 2013 there were nearly 3.9 billion email accounts and 247 billion emails sent every day, 122,500,453,020 every hour. Sure, we spend time on the […]

[…] Email marketing is not dead. It continues to endure as a time-tested and proven way to ensure you gain more leads. It’s a powerful way to keep in touch with your prospects and increase the chances that they’ll make the journey from merely being on your mailing list to becoming a legitimate prospect ready to discuss buying your services. […]

[…] 15 Statistics that Prove Email Marketing is (Still) Not Dead in 2014 – Capterra Blog Digital Media Toolkit […]

[…] 15 Statistics that Prove Email Marketing is (Still) Not Dead in 2014 […]

[…] people — there are almost 4 billion email accounts globally — are very comfortable with email as a channel for communication. More than 90 percent of US consumers check their email every day. […]

[…] email at least once a day, and U.S. consumers on average interact with 11 brands via email per day (Captera)! That means that your target customer is almost certainly actively using their email and actively […]

[…] prove the impact of email marketing According to Capterra contributor Caroline Malamut, there were 3.9 billion active email accounts across the globe last year. That number is expected to climb to 4.9 billion in the next three […]

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[…] 10 Amazing Email Marketing Statistics for 2014 15 Statistics that Prove Email Marketing is (Still) Not Dead in 2014 […]

[…] most effective channels for improving brand awareness and driving leads. In fact, in 2014, nearly 95% of all online shoppers use email, and for every dollar spent on email marketing, advertisers are getting an average return of […]

Caroline , Graphically your article is more effective to understanding your thought. Your 15 statistics is more useful me in email marketing as a tips.
Thank you.

I was looking for email marketing stats on Google and came across your article. I am heading to a board meeting with some investors and the stats you shared here will definitely spice up my presentation.

Thanks a million!!!

[…] age, email newsletters continue to be popular with both B2C and B2B audiences. One study says consumers prefer email newsletters by 90% vs. the 10% who prefer Facebook. This continued popularity means the workhorse known as a […]

[…] late to finish the year with a bang when it comes to customer engagement. Email remains one of the most effective tools to reach customers with festive, well-crafted and timely messages that encourage […]

Great post Caroline – I found your info very useful. Well organized and good infographics. Email marketing is hardly dead. It actually just keeps improving.

[…] email marketing is dead? Think again. Email marketing is still a high-ROI game, and Aweber is a favorite among business […]

[…] email marketing is dead? Think again. Email marketing is still a high-ROI game, and Aweber is a favorite among business […]

[…] Not convinced yet? How about these stats: […]

Disagree…..I am weary of the incessant marketing accompanying everything I try to read electronically. E.marketing may be on top now statistically….but I now make it a point to drop any article I review if some tricky marketer tries to show me again something I don’t want or need. Also…my gmail filters are working overtime to keep junk out.

[…] Despite the popularity of social, email is not dead: […]

[…] Despite the popularity of social, email is not dead: […]

[…] 15 Statistics that Prove Email Marketing is (Still) Not Dead in 2014 […]

[…] email marketing is dead? Think again. Email marketing is still a high-ROI game, and Aweber is a favorite among business […]

[…] have been predicting the end of email marketing since the rise of Twitter. Yet, year after year, email marketing remains relevant. A good email marketing campaign, as well as a well-managed sales funnel, can result in a better […]

[…] I am now quite aware that, not only, is email alive and kicking, it’s actually kicking butt.  15 Statistics that Prove Email Marketing is (Still) Not Dead in 2014, lists 15 staggering statistics that prove that email marketing is still an important, if not the […]

[…] Email marketing is an absolute must. Don’t believe me? Check out these amazing stats: […]

[…] up on currant email marketing tactics an important statistic keeps occurring. According to the Capterra Sales & Marketing Blog, for every $1 spent on email marketing a business may receive an average return of $44.25. Speaking […]

[…] email marketing is pretty amazing, but it’s also insanely competitive. There are 247 billion emails sent every day. This equates to one email every 0.00000035 seconds. Due to the heavy […]

[…] Those are huge numbers, and we focus on social media for good reason. Email? Well, there are nearly 4 billion email accounts in the world, expected to reach 4.9 billion by the end of 2017. Obviously not all of those will be active, but […]

[…] are not dead. In fact, statistics show that email marketing has one of the highest ROIs – for every $1 spent, the average return is $44.25. As much as you tweet and share on Facebook, remember that the email addresses you gather will […]

[…] are not dead. In fact, statistics show that email marketing has one of the highest ROIs – for every $1 spent, the average return is $44.25. As much as you tweet and share on Facebook, remember that the email addresses you gather will […]

[…] are not dead. In fact, statistics show that email marketing has one of the highest ROIs – for every $1 spent, the average return is $44.25. As much as you tweet and share on Facebook, remember that the email addresses you gather will […]

[…] are not dead. In fact, statistics show that email marketing has one of the highest ROIs – for every $1 spent, the average return is $44.25. As much as you tweet and share on Facebook, remember that the email addresses you gather will […]

[…] late to finish the year with a bang when it comes to customer engagement. Email remains one of the most effective tools to reach customers with festive, well-crafted and timely messages that encourage […]

[…] While e-mail may not seem as dynamic as some of the other real-time strategies, building your e-mail list is one of the most important activities you can take to improve your real time marketing. Consider these very compelling statistics about e-mail marketing (Source: Capterra.com): […]

[…] campaign can mean big return on investment. In fact, the average return for every dollar spent on email marketing is $44.25. Do you want to get in on this action? Here are a few tips to make the most of your […]

[…] then growing your email marketing list should be a priority for you. For more stats, check out this blog post that shows email marketing is a useful and relevant tool for inbound marketing. Here is some of the […]

[…] as social media it remains one of the most effective forms of digital marketing. Our friends at Capterra produced an article with the following interesting […]

[…] as social media it remains one of the most effective forms of digital marketing. Our friends at Capterra produced an article with the following interesting […]

[…] “15 Statistics that Prove Email Marketing is (Still) Not Dead in 2014” Capterra […]

[…] a disservice by not implementing it as much as you can. Don’t believe me? According to a recent study, every $1 spent on email marketing gets an average return of $44.25. This research also indicates […]

[…] consumers have made a purchase online as a result of an email marketing message. Here are another 15 statistics to prove how effective email marketing is. Bet you didn’t know that for every $1 dollar spent on email marketing, the average return […]

[…] According to the Capterra Sales & Marketing Blog, […]

[…] Fact: According to a study done in 2014, for every $1 spent on e-mail marketing, the average return is $44.25!  Talk about […]

[…] are not dead. In fact, statistics show that email marketing has one of the highest ROIs – for every $1 spent, the average return is $44.25. As much as you tweet and share on Facebook, remember that the email addresses you gather will […]

[…] you might have heard, email marketing isn’t dead. In fact, 90% of consumers prefer to receive updates via an email newsletter, and 60% of marketers […]

[…] over 247 billion emails being sent every day, it’s quite obvious that email isn’t dead. In fact, email is the highest converting form of […]

[…] a store owner, email marketing will be one of your biggest sources of ROI, but with 247 billion emails sent every single day, it’s also highly competitive. So how do you stand apart […]

[…] http://blog.capterra.com/statistics-email-marketing-not-dead/ […]

[…] are not dead. In fact, statistics show that email marketing has one of the highest ROIs – for every $1 spent, the average return is $44.25. As much as you tweet and share on Facebook, remember that the email addresses you gather will […]

[…] is by far the most effective marketing channel we have today. Capterra found that the average return on $1 spent on email marketing is $44.25. Nothing else comes even […]

[…] is by far the most effective marketing channel we have today. Capterra found that the average return on $1 spent on email marketing is $44.25. Nothing else comes even […]

[…] 30% of your market? To find out why mobile optimization is an absolute must, take a look at these email marketing stats and mobile email usage […]

[…] is by far the most effective marketing channel we have today. Capterra found that the average return on $1 spent on email marketing is $44.25. Nothing else comes even […]

[…] is by far the most effective marketing channel we have today. Capterra found that the average return on $1 spent on email marketing is $44.25. Nothing else comes even […]

[…] is by far the most effective marketing channel we have today. Capterra found that the average return on $1 spent on email marketing is $44.25. Nothing else comes even […]

[…] article from http://sureshotnews.info/email-marketing-is-alive-and-kicking/ shows the promising statistics from recent […]

[…] conversions. A successful autoresponder can triple or even quadruple your sales. In a study done by Capterra, results showed that the average return on $1 spent on email marketing is $44.25. That’s 4,425% […]

[…] email list is the holy grail for  marketers. Capterra found that every $1 spent on email returns an average of $44.25. Given the importance of leveraging your email list for specific campaigns and promotions, it […]

[…] As the name suggests, email marketing is the use of email as marketing tool. Email marketing enriches business communications, convey relevant message to target audience and is both environmentally friendly and cost-effective. Email has been around for more than two decades, it’s here to stay for long. Moreover, recent research conducted by Capterra indicates that there are 897 million mobile email users worldwide, including both business and consu…. […]

[…] to Capterra, for every $1 spent on email marketing, the average return is $44.25. This is even higher when you start doing email pitches with an explainer video […]

These statistics are pretty eye opening. I did an email marketing campaign for a while and just didnt follow through with it because I didnt see immediate results but if they are 3x more effective than social media maybe I should try it again.
Thanks for the info

[…] can’t tell you how many times I’ve read or heard that “email is dead,” even though 247 billion emails are still sent every day. Likewise, the phone is proclaimed “dead” over and over – most […]

[…] these reasons, and so many more, it is time to ramp up your direct email sales. Here are some popular platforms you can […]

[…] is by far the most effective marketing channel we have today. Capterra found that the average return on $1 spent on email marketing is $44.25. Nothing else comes even […]

[…] Capterra found that every one dollar spent on email marketing resulted in $44.25 of revenue. So, not only can autoresponders save you a lot of time, but they can also be extremely effective in …read more       […]

[…] And one of the most interesting things about email is it offers the best ROI. Capterra confirms that marketers realized an average ROI of $44.25 for every $1 spent on email marketing. […]

[…] study by Capterra showed that the average return on $1 spent on email marketing is $44.25. No other way of marketing […]

[…] Capterra found that every one dollar spent on email marketing resulted in $ 44.25 of revenue. So, not only can autoresponders save you a lot of time, but they can also be extremely effective in driving profit for your business. […]

[…] paraphrase Mark Twain, reports of the death of email have been greatly exaggerated. It remains on of your most effective outreach tools, with a return […]

[…] Capterra found that every one dollar spent on email marketing resulted in $44.25 of revenue. So, not only can autoresponders save you a lot of time, but they can also be extremely effective in driving profit for your business. […]

[…] According to Capterra, the average return on $1 spent on email marketing is $44.25! […]

[…] Capterra found that every one dollar spent on email marketing resulted in $44.25 of revenue. So, not only can autoresponders save you a lot of time, but they can also be extremely effective in driving profit for your business. […]

[…] a lot more statistics that show the effectiveness of email marketing and you can find them here and here (all the above statistics came from those two […]

[…] a lot more statistics that show the effectiveness of email marketing and you can find them here and here (all the above statistics came from those two […]

[…] research company Capterra shares this […]

[…] an email list is one of the most effective ways of online marketing. It is estimated that spending $1 for an email subscriber has an ROI of $44.25. Email also allows you to create a […]

[…] can be reached from a single location or even on the go! Smart email campaigns can target up to 91% consumers from all around the […]

[…] of emails contain an emoji. Two percent might not seem like a big number, but when you consider 2.47 billion emails are sent everyday, two percent doesn’t seem so tiny […]

[…] That’s really the bottom line. Email subscribers drive more traffic and revenue than social media users or search visitors. And most importantly, for every dollar the average company invests in email marketing, it gets over $40 in return. […]

[…] “For every $1 spent on email marketing, the average return is $44.25.“ […]

What a fantastic list of stats! I will be sure to share this post – some of my favorite work is creating email campaigns and seeing them work for local businesses.

Fantastic and really accessible information here, thanks a lot. This post just goes to show that email marketing is as alive and well as ever and is still essential to making money online. More than this, it’s perfect for client outreach, building relationships and increasing traffic.

Great tips and advice, good work in getting this list together which I will look at using in future email campaigns

[…] the images you use in marketing your brand and the face of your business. In email campaigns, 65% of users prefer emails to contain mostly images, compared to 35% who prefer text (Capterra). People tend to scan, not read content. So, provide your viewers with images that […]

[…] every $1 you spend on email marketing you receive $40 in […]

[…] every dollar you spend on email marketing, the average return is […]

[…] 58% of adults check their email first thing in the morning. […]

[…] is definitely not dead, as the following 2016 statistics in a recent Capterra article […]

[…] can be reached from a single location or even on the go! Smart email campaigns can target up to 91% consumers from all around the […]

[…] hope these statistics provided by Capterra shed some light on how email marketing can improve your […]

[…] hope these statistics provided by Capterra shed some light on how email marketing can improve your […]

[…] you also know that Capterra found that every dollar spent on email marketing resulted in $44.25 of revenue? That’s a whopping ROI, […]

[…] way to meet their needs, and catch their attention. Make sure you’re always updating your sales strategy to keep ahead of your […]

[…] people, warm them up to your offers, build a natural relationship with people on it, and more. The average return on every dollar you spend on email marketing is $44.25! Pass it up at your own […]

[…] Statistics that prove email marketing is (still) not dead […]

[…] them is truly dead. But, email marketing, as we know it, is still very much alive. According to Capterra 89% of marketers say that email is their primary channel of lead generation. No matter what you […]

[…] many things to choose from like Pinterest boards, Facebook ads, SEO, Snapchat etc. Interestingly, studies show that email marketing is still the top way to drive traffic to your site. I would start there and slowly add on different channels. The most important thing is to study the […]

[…] make them as mobile-friendly as possible. Why?  Because recent research from Capterra shows that more than half of all email opens happen on a mobile device, and a full three-quarters of Gmail users access their email on mobile […]

[…] is still one of the most lucrative ways to reach out to potential customers. A study done by Capterra found that your business can see a return of $44.25 for every $1 spent. You might have a large […]

[…] the thought of e-mail marketing seem like bringing a cave man to a social media convention. But, as theses stats prove, e-mail marketing is not dead – in fact it’s […]

[…] via email. It might sound like an old school strategy, but it’s still highly effective with 89% of marketers saying it’s their most effective channel. You’ll often see sites with pop-over CTAs […]

[…] this one: 58 percent of adults check their email first thing in the […]

[…] this one: 58 percent of adults check their email first thing in the […]

[…] this one: 58 percent of adults check their email first thing in the […]

[…] capture your audience’s attention in a way that produces a high return on investment (ROI). Eighty-nine percent of marketers claim that email is their primary source for lead generation. They can’t all be […]

[…] capture your audience’s attention in a way that produces a high return on investment (ROI). Eighty-nine percent of marketers claim that email is their primary source for lead generation. They can’t all be […]

[…] marketing is pretty important when it comes to capturing new business in particular with 89% of marketers saying that email is their main source of lead generation. It’s one of the most effective forms […]

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