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SugarCRM Named the 2012 CRM Madness Champions

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Capterra CRM Madness 2012 TournamentAfter a month of intense face-offs amongst the 64 contenders in Capterra’s CRM Madness Tournament, it came down to just two remaining customer relationship management (CRM) solutions….

Sugar CRM vs. Pegasystems

Both “teams” had just three days, from April 2-4, to encourage users, friends, employees, and fans to vote for their CRM in order to take home the 2012 championship title.

Having both won their previous 5 matchups and defeating top seeded solutions such as Salesforce.com and Microsoft Dynamics, both CRMs were well poised to win it all. Entering the final round, Pegasystems had a slight edge in voting, gaining a total of 1,106 votes in the first 5 rounds, while SugarCRM had acquired 1,068 so far.

It was a heated battle and well-played on both sides of the court, but ultimately, SugarCRM emerged victorious!

Here’s a closer look at how things shook out…

Championship Game Highlights

  • As the championship game tipped off Monday morning, the votes came rolling in and climbed to more than 2000 by the end of the day Wednesday.
  • Like Kentucky (the other March Madness winners), SugarCRM stole the show and ran away from the competition with 1352 votes. Pegasystems was the first runner up with 740 votes in the final round.
  • Cumulatively, there were nearly 7,000 votes over the course of the competition
  • CRM Madness was shared more than 1,500 times on social media sites like Facebook, Twitter, LinkedIn, and Google+.

While we’re happy to see so many CRM users visit the site and support their software providers, the real goal of CRM Madness was to educate companies on the wide variety of CRM choices available today. In that sense, all 350+ solutions in our CRM Directory are really winners in our eyes!

That said, we want offer a big thanks to SugarCRM for their active participation in the contest and a huge congrats on their victory!  As an open-souce, web-based CRM (with Social CRM capabilities as well!), they’re a great solution to consider no matter the size of your company. Their latest funding announcement shows that they are making big waves in the industry, so SugarCRM is definitely worth keeping an eye on if you’re in the market for new CRM software!

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About the Author

Katie Hollar

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Katie is the Director of Marketing at Capterra - a free resource that helps businesses find the right software. Her work has been published in VentureBeat, MarketingProfs, CustomerThink, and the Demand Gen Report, and she has been featured in CIO, AdAge, and Website Magazine. Katie has a love of all things marketing, but she is particularly fond of social media and marketing automation. She is a UVA grad (Wahoowa!) and in her free time enjoys reading, running, and cooking. Follow her on Twitter @khollar.

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