Update 3/31/17: After over a year of changes, we’ve gone through and updated our top crowdfunding platforms to include updates and an eleventh recommended service.
Crowdfunding has changed the fundraising game forever.
There are so many projects, companies, and products that may have never seen the light of day (such as crucial films like Kung Fury) if it hadn’t been for the invention of online crowdfunding. This revolution in fundraising can only mean good things for the nonprofit industry, which depends on donations for its life blood.
But which crowdfunding platform should you use along with your standard fundraising tracking software? They all have different rules, benefits, and downsides.
We did not include Kickstarter or Indiegogo in our list due to their already widely known setup, rules, and options. Instead, this list will provide you with the top ten crowdfunding/peer-to-peer platforms targeted explicitly for nonprofits. Happy hunting!
Note: Crowdfunding platforms are listed in alphabetical order.
With 186 million registered users in 156 countries, Causes not only functions as a crowdfunding platform, but also as a social network for your campaigns to “make the world a better place.”
- Offers a separate app called “Brigade” to help build networks of friends and neighbors that will support your issues and causes
- In addition to the standard social media options, such as Facebook and Twitter integration, Causes also acts a social media site for those with common interests to crowdsource information, support, and donations
Causes is an ad-based platform, so all campaigns are conducted free of charge.
CauseVox is a crowdfunding and peer-to-peer fundraising option that offers in-depth customization for your campaign.
- Allows customization for web address, media embedding, and even HTML/CSS access to give your page the unique spin that you want
- All donations are meticulously tracked with visual displays of donations, donation volumes and times, and all donor information
- Supporters can become fundraisers through easily created personal pages on your own CauseVox site to raise money on your behalf
Unlike most crowdfunding platforms, CauseVox offers their services through monthly payment packages depending on how many fundraiser sites you plan on starting. Their Starter plan is free to create for one fundraising site with a 5% transaction fee. The Impact and Pro plans are $49 and $129 per month but allow for unlimited creation of fundraising sites, priority tech support, custom donation receipts, and lower transaction fees. The next step up is their Lite option at $55/month along with a 4.5% fee on total amounts raised.
The Standard and Premium plans are $155 and $450+ per month but allow for unlimited creation of fundraising sites, priority tech support, custom donation receipts, and lower transaction fees.
Chuffed is a crowdfunding platform built only for nonprofits. It operates with no hidden costs and allows campaigns to keep 100% of whatever they raise, which means no campaign or administration expenses. Chuffed only charges for credit card transactions, which are $30 + 2.0-2.9% based on whichever country you are located in.
This pricing model is especially appealing since nonprofits run on a limited cash flow to begin with, so ways to cut costs without affecting the overall mission are always welcome.
- Login free donations
- Detailed guides on building and improving your crowdfunding campaign
- Tax-deductible receipting
As stated above, Chuffed only charges credit card processing fees while leaving the rest of your money to your nonprofit.
Formerly known as “StayClassy,” Classy markets itself as an all-in-one fundraising option for nonprofits.
- Offers traditional crowdfunding campaigns as well as peer-to-peer fundraising methods
- Offers integration and partnership with Salesforce, Google AdWords, and Mailchimp
- Full site customization, even the ability to remove all visual ties with Classy with a Pro membership or higher
Classy used to offer tiered pricing options based on features and uses. Their pricing system has been updated to a negotiable model which is determined based on the needs of the client.
Crowdrise boasts brags the ability to create a fundraiser website in less than 42 seconds as well as the position as the “world’s #1 fundraising site for charitable and personal causes.” listing over 1.5 million charities.
- Allows instant access to funds without any limits, thresholds, or time restraints
- Offers Salesforce integration
- Offers custom emails to donors
Crowdrise offers two pricing options for nonprofits:
- The Fiver: Keep $95 of every $100 raised and has no monthly subscription, but only offers limited features.
- Tre: Keep $97 of every $100 raised but comes with a $50/month subscription. Comes with all options and features.
Promising the fundraising influence and reach of individual campaigns, FirstGiving specializes in nonprofit crowdfunding and is trusted by many big names such as Habitat for Humanity and the Special Olympics.
- Offers website integration with widget capabilities
- Utilizes general crowdfunding methods as well as peer-to-peer fundraising methods to optimize fundraising options
- Offers tools to customize automated thank you emails, manage all events, registration data, and communications
- Peer-to-Peer Donation Fee: 5% Fee and 2.5% credit card processing fee.
- General Donation/Event Registration Fee: 4.25%.
- Heavy focus on mobile fundraising with the free Fundly mobile app
- Offers guides for every step of your fundraising campaign
- No minimum amount needed to be raised in order to keep funds after your campaign
Fundly has adjusted their pricing from a tiered system, to one simple pricing system for all users: a 4.9% platform fee, along with a 2.9% credit card processing fee plus $0.30 per transaction.
At 56%, Pozible claims to have the highest success rate of any major platform, even putting their own money into projects that they love. They have also raised over 50,000,000 AU across over 12,000+ projects.
- Gives you the choice to either run your project as self-hosted on your own website or through their platform to access “Pozible’s global audience”
- Accepts payments from all over the world (130 countries) and almost every major electronic form of payment (VISA, Mastercard, AMEX, Bitcoin, Stripe, Paypal, etc.)
Pozible offers three tiers for fees, and in addition may have fees from credit card providers:
- 5% fee on amount raised if total funds pledged up to 100 AU
- 4% fee on amount raised if total funds pledged between 100k – 500k AU
- 3% fee on amount raised if total funds pledged of 500k AU or over
Credit card fees vary on which country your organization is based.
Next up is Rally.org. Boasting high-quality design and free setup, Rally.org is a solid choice for your nonprofit to begin your first crowdfunding initiative.
- Social Media Integration with Facebook, Twitter, LinkedIn, and many other social media sites
- Website Integration using widgets
- Easy report creation for 501(c)3 nonprofits, making legal compliance simple and streamlined
- Donor information tracker
Rally.org charges nothing for campaign page setup. Once the campaign begins there’s a 5% charge plus credit card fees for every donation.
Marketed as a crowdfunding platform made specifically for nonprofits, foundations, and other forms of charitable giving, Razoo is an option to seriously consider.
- Offers four different fundraiser types with different tax settings and processing fees: Charitable Fundraisers, Organization Fundraisers, Team Fundraisers, and Personal Fundraisers
- Ability to accept donations on your own website and Facebook page of your choice
- Offers donor activity logs in downloadable form for your own donor management systems
Charitable fundraisers charge a 4% processing fee per donation along with a 2.9% + $0.30 credit card fee. If you decide to hold a personal fundraiser where all funds go to you, the donations are not tax deductible and processing fee jumps to 5%. The credit card fee remains the same.
StartSomeGood is a newer crowdfunding platform that is focused around hands-on, custom fundraising with the assistance of their global support team.
- Personalized feedback and advice from the SSG Global Support Team for your project throughout the entire process
- Email courses on crowdfunding basics and strategies
- Offers an “all-or-nothing” system and opens up to unlimited fundraising amounts once initial goal is reached
Project submission is free and the only charge is a 5% service fee on the total funds raised if your project is successful.
Crowdfunding and peer-to-peer fundraising are quickly becoming one of the most popular ways to raise money. In order to get you started on the trend, we have lined up several blog posts of our own to teach you everything you need to know about it:
- Go Fund Yourself: The South Park Guide to Event Crowdfunding
- How to Do Crowdfunding for Nonprofits
- The Complete Guide to Using Peer-to-Peer Fundraising for Your Nonprofit
Are there any nonprofit crowdfunding platforms that you think should’ve made this list? Any that you think don’t belong? Be sure to let us know in the comments below!
Looking for Membership Management software? Check out Capterra's list of the best Membership Management software solutions.