Last month, Capterra released our very first infographic, The Top 20 Most Popular Marketing Automation Solutions, to answer one of the most common questions software buyers ask us: “What are the most popular options?” The goal of the infographic was to highlight the big players (not necessarily the best fit for any particular business) while also directing marketers to our comprehensive Marketing Automation directory where they could see just how many diverse options are really available (187 to date).
So this month, we wanted to explore a different software industry for our second infographic— one that has gained a tremendous amount of buzz recently thanks to a few recent government declarations: Electronic Medical Records.
We know many medical practitioners have EMR on their minds because the U.S. government has laid out a goal that all medical facilities move over to electronic records by the end of 2014. Often referred to as “EHR” or electronic health records, these solutions allow physicians to track patient health information, including allergies, prescriptions, and charts, through a centrally-accessible system. The difference between the two terms is that EMR refers to a solution that can be used within one facility, whereas EHR refers to those that can be used across multiple facilities. (Several of the solutions listed on our infographic fall into both categories as demonstrated by their target audiences.)
Like last time, we started our data collection for the infographic by examining the software companies listed in Capterra’s EMR Software Directory. We strive to list every EMR solution on the market, and there are 325 currently included (if you see any missing though, please let us know!) From there, we narrowed down the list by looking at web data for each of the vendors, including Alexa rankings, Compete traffic, and Google searches. While none of these are perfect indicators of popularity (particularly for B2B websites), the data gave us a way of narrowing down the list from 325 to the top 50 most visited EMR sites on the web.
For those 50 vendors, we performed additional research to get a better sense of which were “Top 20 material.” Again, we searched their websites and press releases to identify their number of users, customers, and revenue (when listed). We also gathered the number of Twitter followers for each EMR company.
However, we learned from some of the constructive feedback on the last infographic that our original data points were not the only available indicators of popularity. So, we added more data to our Popularity Index, including:
- Facebook Likes
- LinkedIn Company Followers
- Klout Score
- Product Reviews (when available)
Surprisingly (or maybe not so surprisingly), the top companies’ LinkedIn pages turned out to be far more “followed” than either their Twitter or Facebook pages. That being said, social media only accounted for a small percentage of the overall ranking. With all of these data points compiled, we weighted each metric for the 50 vendors (number of users being the most highly weighted), and came up with our list of the top 20. Product reviews, when available, were considered when scores were too close to call.
Note: One flaw we recognize with this method is that companies that do not publicly release their user, customer, or revenue data are bumped down in the popularity index due to lack of data.
Adding More “Info” to the Infographic
But, this time, we didn’t just leave it at the top 20. We wanted to see how we could make this infographic more useful to medical practitioners looking for an EMR solution. If “what’s popular?” is their first question, the next questions, in no particular order, are usually:
- How much does it cost?
- What features do I need?
- Will it work for my practice? (i.e. Does it cater to an office of my size and will it run on our computer system?)
As such, we added to the infographic price ranges, platforms, and target audiences for each vendor. The price range data may vary depending on features included, number of practitioners, monthly vs. annual contracts, and several other factors. So, to compare apples to apples, we looked for pricing for a solo practitioner with the most basic features offered, and divided any annual pricing into months. Monthly pricing for 1 full-time provider ranged from free to more than $800, so each $ represents roughly $200/month.
We also added two new charts (pictured at right) that showcase data based on EMR searches in Capterra’s directory in 2011. The first shows the 5 most requested EMR features. The second shows which platforms are most commonly requested— with Windows stealing the show at 61%. However, we did notice that web-based platforms are growing in popularity year-over-year.
So, without further ado, we present you with our second ever published infographic- The Top 20 Most Popular EMR Software Solutions.
We hope that, if you’re a medical practitioner in the market for a solution, you find this information helpful (and that you give us a call if you need help with your search)! Likewise, if you’re an EMR vendor, whether included in this infographic or not, that you provide us your feedback and check to make sure your profile is updated in our directory. We know that the EMR/EHR space is changing rapidly, and we may update this infographic down the road as the medical software landscape continues to evolve.