You can’t grow your nonprofit without funds, and you can’t effectively fundraise without the best data telling you who gives the most, when, why, and how.
While nonprofit fundraising has struggled to recover from the recession, and probably won’t fully recover till at least 2018, there are new nonprofit technologies you can use, and crucial data you can leverage to speed up your own nonprofit’s recovery.
Here are ten nonprofit statistics you should know in 2016 to make the most of your fundraising efforts!
1. Volunteer rates dropped by 0.4% from 25.3% to 24.9% between 2014 and 2015. (Source: U.S. Bureau of Labor Statistics)
2. 12% of all nonprofit giving comes during the last three days of the year. (Source: Network for Good)
3. There were approximately 1.5 million charitable organizations operating in the United States in 2015. (Source: NPTrust)
4. Government support for the Nonprofit Times’s top 100 charitable organizations increased by 3.36%, to $10.514 billion in 2015. (Source: Nonprofit Times)
5. While nonprofit emails have increased by 2.9%, the conversion rate dropped by 11.1% to a paltry 0.4% total conversion rate. (Source: Blackbaud Luminate Report)
6. The value of volunteer time in 2015 was $23.56 per hour. (Source: Independent Sector)
7. Across all age groups, educational levels, and other controlling factors, women continue to volunteer at higher rates than men. (Source: U.S. Bureau of Labor Statistics)
8. 64% of all nonprofit donations are given by women. (Source: Maximillion.co.uk)
10. 64% of millennials prefer to fundraise through walk/run/cycling events. (Source: AtPay)
Are there any important statistics that you feel were left out by our list? Let us know in the comments below!
Looking for Nonprofit software? Check out Capterra's list of the best Nonprofit software solutions.