The 12 Days of B2B Software Marketing

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‘Twas the end of Q4, and for all of December,
Your sales growth has stalled, for every team member.

“Our software won’t sell,” they cry out in vain,
“They won’t take our calls!” you hear them complain.

“We need an idea to bring up our numbers,
No–TWELVE big ideas, and then we can slumber!”

To kick off ‘16 and begin a new era,
Market your software, with some help from Capterra.

Everyone knows The 12 Days of Christmas, but here at Capterra, we prefer to celebrate “The 12 Days of B2B Software Marketing.”

Below, we’ve curated 12 gifts for B2B marketers that are far more useful than Lords a Leaping, Maids a Milking, or Turtle Doves.

12 days of b2b (1)

Without further ado, here are the 12 Days of B2B Software Marketing. Feel free to sing along if you’d like!

12 B2B Slideshare Stars in the Software Industry

Frosty the Snowman. Jack Frost. Rudolph the Red-Nosed Reindeer. These are just a few of the names that come to mind when you think of holiday stars. But what about the B2B software software industry? Here’s our list of stars, specifically for their work on Slideshare.

11 Eye-Catching Website Content Examples That Use Connections to Build Authority

Santa is making his list and checking it twice; are you doing the same when building your website? Check out this list of ways to build trust with your website content.   

10 B2B Holiday Cards to Share with Your Favorite Software Marketer

Even the Grinch will get a chuckle out of these fantastic CapterraGrams! We’ve got one for every type of marketer on your list, both naughty and nice, so take a look and find your favorite.

9 Reasons For and Against Virtual Tradeshows

Real tree vs fake tree. Ham vs turkey. Candy cane vs peppermint stick. These are the debates that always seem to occur over the holidays. As far as conferences and events go in the digital age, one of the great marketing debates seems to be virtual vs in-person events. Which side are you on?  

8 Holiday Promotion Emails to Inspire Your December Marketing Campaign

Are you drawing a blank when trying to come up with the greatest holiday email campaign ever? Check out these eight examples from other tech companies in the industry. That’s one example per reindeer!   

7 LinkedIn Groups Every B2B Software Marketer Should Join

We spend a lot of time with family over the holidays; maybe too much time for some. If you’re looking for an escape when Aunt Muriel and Uncle Joe have had a little too much egg nog, join these LinkedIn groups for some B2B marketing peace and quiet.

6 Proven Steps to B2B Social Media Lead Generation

Jingle bells make a lot of noise, just like on social media, except it’s a lot harder to cut through all of that noise to actually generate leads on social platforms. Check out these six steps to ring your social jingle bells the loudest and generate more quality leads.    

5 Easy Landing Page Tweaks to Convert More B2B Software Leads

They may not be golden rings, but following these five steps to improve your landing page will provide you with a golden opportunity to increase conversions in the new year.

4 Steps to Successfully Map Content to the Buying Cycle

Just like Santa, we software marketers like to know exactly who we’re trying to reach and how to reach them efficiently. Mapping content to each stage of the buying cycle is a crucial way to intelligently reach and market to our ideal software buyer. Read on to learn how!

3 Quick Ways to Solicit Software Product Reviews from Your Customers

Everyone rates their mom’s Christmas cookies a 10, but how do you harness that excitement and apply it to getting software user reviews? With just a few weeks left in the year, check out these quick ways to get more reviews this holiday season.

2 Elements Every Website Needs to Convert Prospects

Every snowflake is unique, and so is your software website. But there’s still a few key components that can make your site a lead generating powerhouse.

1 Ultimate Playlist for Getting in the Holiday Spirit at Work

Does a partridge in a pear tree whistle and tweet a lovely tune? Who knows, but you can sing along to our exclusive holiday playlist on Spotify!

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About the Authors


Caroline Malamut

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Caroline is the Vendor Marketing Manager at Capterra. Her love of marketing began while growing up in Philadelphia and has only grown since attending the University of Pittsburgh. In her free time she enjoys reading, spending time with friends and family, and cheering on her Philly and Pitt sports teams.


Dylan Echter

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Dylan works on Public Relations, Social Media, and Brand Marketing at Capterra. He's a NJ native, DC resident, and graduate of the College of William and Mary. He enjoys live music and compelling stories, and has a casual interest in ekistics.


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