12 Powerful Event Statistics and Trends for 2016

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The event management industry is a numbers game.

How many tickets can you sell? How many attendees will show? How much should you spend on a venue? Can you afford to fly a team to an event?

2016_stats_+_trends (1)

These numbers are the difference between success and failure, and a great way to know what numbers will be important to you is to understand what is coming down the pike for the next year or so.

Lucky for you we have compiled a list of event statistics and trends that will be important to your events and attendees for 2016 and beyond!

1. Airfare prices are estimated to be about 15% lower in 2016 compared to 2015 due to drops in oil prices and increased competition. (Source: Fox Business<< Tweet This Stat!

2. Overall meeting spending in North America is set to increase by 1.9% in 2016.  (Source: Amex Global Business Travel<< Tweet This Stat!

3. Group hotel rates in North America have dropped 0.4% from 2015. Good news for days-long conferences. (Source: Amex Global Business Travel<< Tweet This Stat!

4. 45% of marketers and communications professionals used event management as a tactic to increase influencer engagement (Source: eMarketer<< Tweet This Stat!

Influences_3

Via eMarketer

5. Mobile phone usage for events is still on the rise with 86% of event planners expected to have an app at their event in 2016. (Source: CrowdCompass by Cvent<< Tweet This Stat!

6. The top three most popular destinations for meetings are: Orlando, FL, Las Vegas, NV, and Chicago, IL. (Source: Cvent<< Tweet This Stat!

7. Attendance growth for both live and virtual attendance for meetings is expected to remain at a “steady” 2.7%. (Source: Meeting Professionals International)  << Tweet This Stat!

8. The event management software market is forecasted to grow at an annual rate of 8.42% from 2016 to 2020. (Source: Business Wire<< Tweet This Stat!

9. Hotel openings (midscale to luxury segments) jumped from just over 500 in 2015 to 731 in 2016. A large new supply for meeting planners. (Source: Amex Global Business Travel<< Tweet This Stat!

Influences_2

Via Amex Global Business Travel

10. The most popular B2B event type are conferences (80%), followed by trade shows (69%), and webinars (55%). (Source: eMarketer<< Tweet This Stat!

11. The top factor influencing meeting location in North America is budget (28%). Runner-ups are location-specific needs such as accessibility (19%) and ease of transportation to location (18%). (Source: Amex Global Business Travel<< Tweet This Stat!

Influences

Via Amex Global Business Travel

12. Attendee use of mobile event apps is expected to increase to 94% in 2016, up from 85% in 2015. (Source: CrowdCompass by Cvent<< Tweet This Stat!

Were any of these numbers or trends important to your events? Did we miss any key trends for 2016? Let us know in the comments below!

Looking for Event Management software? Check out Capterra's list of the best Event Management software solutions.

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Nick Morpus

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Nick Morpus is a former Capterra analyst.

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Very useful information. Thanks so much.

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