Event Management Software

The Top 14 Event Management Statistics Every Event Planner Needs to Know

Published by in Event Management Software

The event industry is like Grand Central Station.

Tickets are flying everywhere. There are new, shiny ideas arriving and departing every minute. Pigeons can fly in and drop a nice surprise on your careful planning. At the end of the day, you’re probably tired.

Speaker at Business Conference and Presentation.

It’s an intense hustle and bustle, but a management system controls the chaos.

Numbers are important both places – whether it’s the time your train pulls away from the platform, or big statistics about trends in the event management industry.

We’ve compiled a list of the latter. Don’t get left behind!

1. 53% of planners expect an increased budget for next year, but most project the increase to be between 1% and 5%. (Source: Meeting Professionals International) >>Tweet this!

2. Event costs are expected to increase 5% for air travel, 3.9% for room rates, 2.5% for meeting rooms, and 4% for food and beverage or catering in the coming year. (Source: Meeting Professionals International)>>Tweet this!

3. 50% of event revenue comes from registration, while food and beverage eats up 33% of expenses. (Source: Convene)>>Tweet this!

4. Despite lowers numbers last year, the number of group business trips is predicted to rise 1.6% in 2015 and another 2.5% next year. Spending per trip is nearly $700. (Source: Global Business Travel Association)>>Tweet this!

5. Meeting planners voted “waiting on others to make decisions” as the most maddening part of their jobs. “Stakeholders who think they’re planners” came in second place in for frequent frustrations. (Source: Destination Marketing Association International)>>Tweet this!

6. 70% of event programmers said the viral nature of an event is extremely or very important , but only 16% feel they are very effective at making an event viral, and 63% don’t call themselves effective at all. (Source: FreemanXP, the Event Marketing Institute)>>Tweet this!

7. 44% of attendees use mobile event apps. That number is expected to grow to 56% next year. (Source: CrowdCompass by Cvent, Event Marketing Institute)>>Tweet this!

8. Event professionals list “session descriptions” and “schedule building” as the most important features of their mobile apps. (Source: Meeting Professionals International)>>Tweet this!

9. About half (49%) of planners use the internet as the primary way of finding an event venue. (Source: Destination Hotels & Resorts)>>Tweet this!

10. Almost 60% of planners ranked on-site technology as high in importance, with internet connection (wireless or wired) as the technology most needed for a successful meeting. (Source: Destination Hotels & Resorts)>>Tweet this!

11. Event professionals said a custom registration page is the feature they care about the most in a registration platform. Reporting tools and the ability to sending notifications and updates followed next. (Source: Event Manager Blog)>>Tweet this!

12. 83% of attendees checked their email at an in-person meeting or presentation. (Source: UBM Studios, Virtual Edge Institute, Professional Convention Management Association)>>Tweet this!

13. Facebook is the most popular social media choice leading up to and after an event, while Twitter holds the top spot during events. (Source: FreemanXP, Event Marketing Institute)>>Tweet this!

14. 64% of event planners said they found early bird discounts to be the best promotional method for an event. (Source: Eventbrite, BizBash)>>Tweet this!

How do you use these event management statistics to shape your journey through the industry? Did we miss any big numbers? Let us know in the comments section.

Looking for Event Management software? Check out Capterra's list of the best Event Management software solutions.

About the Author

Hannah S. Ostroff

Hannah S. Ostroff

Hannah S. Ostroff is a writer for Capterra, a free resource that matches buyers and sellers of business software. A graduate of the College of William & Mary, she spends her free time cooking, singing, reading, and watching videos of baby animals.


Pingback by Top 2016 Meetings & Events Trends on

[…] Capterra revealed that already 44% of event attendees use mobile event apps, yet this number is expected to increase this year to around 56%. So it is important that event organisers utilise mobile apps to make events easier, quicker and more interactive for attendees. […]

Comment by Monica Cornetti on

Not surprisingly there is no statistic listed for quality of speakers and sessions. Conferences are about content and connections, but neither earned a spot on the list.


Comment by Shreyas on

Thanks for this great article, Very much informative post! Knowing all these tips will help to plan a Event effectively.

Comment by Deepak on

Really every event managers should know about all these. also I have already experienced few of them you have mentioned

Pingback by Link Share Friday – June 12, 2015 | Your Conference Communications Resource on

[…] The Top 14 Event Management Statistics Every Event Planner Needs to Know via @capterra […]

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