I like stats. They’re a good way to see how you measure up to the competition. For instance, knowing that 87% of millennials admit to missing a conversation because they were paying attention to their smartphone makes me feel a whole lot better about not hearing what my best friend just said. I’m not a bad friend! I’m just a millennial!
But seriously, if you’re looking for a good way to measure the success of your sales team, and figure out which trends you should be paying attention to, you need to check out these 16 sales statistics I’ve curated for you.
And on that note, here’s the gist of those stats in story form:
Once upon a time, it was 2007. Taylor Fast, a B2B salesperson, spent all day on the phone, calling her prospects, who usually picked up the phone after her third call. As time went on, Taylor found it harder and harder to get into contact with her prospects via phone. 9 years later she found that she had to call her prospects at least 8 times. However, she discovered a new route to selling, thanks to her CRM. Her CRM was able to track her prospects’ movements on social, and enabled Taylor to easily keep up with them on the web. Soon, Taylor was spending at least 6 hours a week on LinkedIn, making the big sales right from her smartphone. By the end of 2016, Taylor was the top salesperson at her company. The end.
What other interesting sales stats have you encountered that’s helped your team succeed? What did you think of my story? Share your thoughts in the comments below.
Looking for Customer Relationship Management software? Check out Capterra's list of the best Customer Relationship Management software solutions.