Sales & Marketing Tech

5 MailChimp Integrations That Will Take Your SMB to the Next Level

Published by in Sales & Marketing Tech

Have you ever had that “Aha!” moment, when the clouds opened and you realized that you’ve been doing something wrong for years? Like when you realized that the Chinese food takeout containers FOLD OUT INTO PLATES!

Or—make sure you’re sitting down for this one—that you can make YOUR OWN sandwiches instead of paying extra to buy them prepackaged?!

Life is full of problems and inefficiencies, but—luckily for us—the world is also full of hard-working visionaries who come up with “pioneering methods” to make everyone’s life easier.

That especially holds true for business technology. Just think where we would all be if we were still trying to go about our work using typewriters and telegraphs.

This piece of junk doesn’t even have Minesweeper!

MailChimp is a prime example. There’s no questioning that MailChimp is a powerful marketing tool. But what if I told you that there was a way to make MailChimp even better?

We won’t call these integrations hacks, because that would be an insult to all the truly incredible life hacks out there, like ripping a cupcake in half and mashing it back together.

But these MailChimp integrations have an equally satisfying outcome: helping you grow your subscriber lists and run your campaigns more effectively.

5 MailChimp integrations to supercharge your campaigns

The email marketing software platform with the adorable winking monkey mascot, Freddie, was founded back in 2001. But it became a crossover phenomenon in 2014 when it teamed up as an advertising sponsor for the wildly popular podcast, Serial, and it hasn’t slowed down since.

Reviewers on Capterra praise its ease-of-use and versatility. And with a free option—for mailing lists of up to 2,000 subscribers—all the way up to an enterprise-level plan for large corporations, MailChimp aims to be a solution for businesses of all sizes.


Got your own thoughts about MailChimp? Well, hey, leave us a review here!

According to Capterra’s Top 20 Most Popular Email Marketing Software list, MailChimp is by far the most popular email marketing software platform, with more than 15 million users worldwide. And it didn’t get there by accident. The aforementioned podcast advertising surely helped, but so did the hundreds of powerful integrations that MailChimp offers, from e-commerce to analytics.

Here are the best MailChimp integrations that we found, based on positive feedback on the MailChimp Integrations Directory. Please share your own suggestions with me on Twitter and in the comments below.

1. Google Analytics for tracking the results of your campaigns

With this integration, Google Analytics will automatically add tracking tags to your email campaigns, then show the results in your normal MailChimp campaign reports. Analytics 360 combines your Google statistics with your MailChimp statistics so you have easy access to specific campaign results including return on investment, conversion rate, revenue generated, page views resulting from the campaign, and bounce rate.

This integration allows you to get clear answers to questions like, “How much traffic, exactly, did this specific campaign drive to my website?

Assuming that you already have a Google Analytics account, all you need to do to activate this integration is to go to the Account page in MailChimp, open the Integrations panel, and authorize Google. Here are full instructions.

2. Power BI for analyzing and reporting business trends

Power BI is Microsoft’s signature business analytics platform. It lets users create interactive, visual reports based on their business data, then share those reports throughout their organization and beyond.

The Power BI MailChimp integration, also called a Content Pack, allows MailChimp users to quickly and easily identify trends in campaigns or all the way down to individual subscribers, all without any advanced data analytics or coding experience.

Want to know which individual subscribers have interacted with your campaigns the most, or which region your campaigns are most successful in? The Power BI integration has you covered.

You can connect to MailChimp from Power BI through the Navigation pane. Here are the full instructions.

3. Instapage for gathering leads from your landing pages

Instapage is a powerful landing page platform designed for marketing teams and agencies, and it guarantees its users an increased conversion rate. The five-year-old platform counts more than a million landing pages, with an average conversion rate of 22%.

The MailChimp integration for Instapage allows users to seamlessly gather lead information from their landing page, then funnel it directly to MailChimp lists for new, targeted campaigns. This integration also helps users create unique landing pages aimed at achieving specific calls to action from their campaigns, followed by real-time conversion statistics and A/B test results.

Connecting MailChimp and Instapage requires a few steps from each side, but here are complete instructions.

4. Privy for growing your email list

All right, you have your email analytics, your business intelligence, and your landing page all connected to MailChimp. Now it’s time to use the power of integrations to grow your email list.

Privy is a package of tools—including pop-ups, banners, email bars, and exit forms—designed to help businesses gain new email subscribers in bunches.

With one click, Privy users can export their entire mailing list to MailChimp, then segment those emails into MailChimp groups— for example, new customers and repeat customers.

Privy provides complete integration instructions here, and reviewers said that setup was a cinch.

5. WordPress for leveraging your CMS

Whether you realize it or not, you probably interact with WordPress on a daily basis. That’s because more than a quarter of the internet is built on the WordPress content management platform, which is open source.

This integration makes it easy for users to garner new subscribers through their WordPress websites. It uses optimized sign-up forms and then studies their effectiveness through reports. The forms are fully customizable, and also integrate with your WordPress e-commerce tools.

Because WordPress is open source, connecting to MailChimp requires installing and configuring a plug-in. Here are the full instructions.

Your favorite MailChimp integrations?

I hope that these MailChimp integrations will help make your email marketing more efficient. But if you know of others that are equally as powerful, please share them in the comments below! And if you’re a big time MailChimp junkie who just can’t get enough of the funky monkey, here are a few more articles that you might enjoy:

Looking for Email Marketing software? Check out Capterra's list of the best Email Marketing software solutions.

About the Author

Andrew Conrad

Andrew Conrad

Andrew Conrad is a senior content writer at Capterra, covering business intelligence, retail, and construction, among other markets. As a seven-time award winner in the Maryland, Delaware, D.C. and Suburban Newspapers of America editorial contests, Andrew’s work has been featured in the Baltimore Sun and PSFK. He lives in Austin with his wife, son, and their rescue dog, Piper.



Comment by Dasha Shakov on

Rewind ( has integrated with Mailchimp to enable automated daily backups. Rewind can recover deleted items, undo unwanted changes, or restore your account to a previous point.

A useful integration for businesses and entrepreneurs alike who want to protect their email databases from mistakes, glitches, and malicious attacks.

Comment by Virge on

MailboxValidator has integrated with MailChimp so it’s easy to import email list for cleaning. Could be a useful tip for anyone trying to keep their bounce rate manageable.

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