Besides having one of the coolest names of any software out there, Mailgun is also a very useful email automation platform built for developers.
Mailgun is a cloud-based, transactional email service, which means that it can automatically send individual emails to someone based on an action (or transaction) on their part. It can also be used to send email in bulk, anywhere from 10 to 10 million according to their website.
Transactional email is also known as triggered email, which is why Mailgun is such a clever name (though I don’t like the idea of being shot by an email).
For example, if someone signs up for your newsletter, makes a purchase, or even leaves an online cart empty, a transactional email service can automatically send them an email follow-up.
Mailgun is a great tool for transactional and bulk email, and you get your first 10,000 emails for free every month. However, it is designed for developers, and as a result, it requires some programming skills to implement it and unlock its full potential.
So what if you’re not a programmer, and you still need a reliable email management tool to help you send transactional and bulk emails to your customers?
Well, that’s why we’re here, with five easy-to-use Mailgun alternatives.
I picked these alternatives by starting with our Top 20 Most User-Friendly Email Marketing Software list, then searching for options within that list that offer similar functionality to Mailgun, specifically bulk and transactional emails. Here’s what I found, listed in order of User-Friendliness score. The score is based on Capterra’s research, which includes testing six common email marketing tasks, customer service levels offered, and data from our reviews.
User-friendliness score: 93
Creating a custom email campaign in RedCappi
Mailgun has a cool name, but RedCappi has the cutest logo on this list, and it fits their slogan of “It’s so easy a baby can use it!”
We don’t recommend letting your baby send out your marketing emails, even if it does look like email marketing will be viable for generations to come.
Still, it’s nice to know that RedCappi is designed with user friendliness in mind, and you don’t need to be a computer whiz to use it. In fact, our tester needed just 22 seconds and nine clicks to create and send a basic campaign. With RedCappi you can build custom emails with drag-and-drop functionality, set up triggered emails with their autoresponders, and integrate email campaigns with your social networks.
Pricing: RedCappi is free for up to 100 contacts. Paid plans start at $10/month or $90/year for up to 500 contacts, and scale all the way up to $288/month or $2,592/year for up to 75,000 contacts. RedCappi also offers custom plans for up to 100,000 contacts, and discounts for government and nonprofit customers.
Have you tried RedCappi? Leave a review!
User-friendliness score: 91
The dashboard view in Sender
The aptly named Sender aims to help you grow your sales while saving money. And it wouldn’t be on this list if it wasn’t also really easy to use.
Like RedCappi, Sender has a drag-and-drop custom newsletter creator and transactional emails. Sender also has advanced, built-in analytics to let you track the effectiveness of your campaign based on demographics, date and time, and a click map that tracks which links and buttons in your emails are getting the most clicks.
Pricing: The Sender “Free Forever” plan includes up to 2,500 subscribers and 15,000 emails/month, making it one the most budget-friendly options on the market. You get all the features of the paid plans, but there is Sender.net branding on your emails. Paid plans start at $10/month for 5,000 subscribers and 60,000 emails/month, and scale up to $226/month for up to 100,000 subscribers and 1.2 million emails/month. If you pay annually, you get two months for free, and Sender offers a 25% discount for nonprofits. Sender also offers prepaid plans starting at $34/10,000 emails.
Have you tried Sender? Leave a review!
User-friendliness score: 89
Creating a custom newsletter in Constant Contact
A pioneer in email marketing, Constant Contact has been around since 1995, when email marketing itself was in its infancy. With more than two decades of experience, Constant Contact has grown to become one of the most popular email marketing tools available. Based on their user-friendliness score and lots of positive reviews, they’ve also continued to answer customer needs as they’ve grown.
In addition to a drag-and-drop newsletter creator, Constant Contact also includes handy templates to build off of. Their autoresponder feature allows you to not only set emails to respond to transactional triggers, but also milestones such as customer birthdays or loyalty anniversaries.
Pricing: Constant Contact does not have a free plan, but they do offer a 60-day free trial. The basic plan (which doesn’t include the autoresponder feature) starts at $20/month for up to 500 subscribers, and scales up to $95/month for up to 10,000 subscribers. The Plus plan—which adds features such as autoresponder, multiple users, online donations, surveys, and coupons—starts at $45/month for up to 500 users and scales up to $335/month for up to 50,000 subscribers. You get a 10% discount for paying for six months at a time, or 15% for paying annually. Nonprofits can double those discounts.
Have you tried Constant Contact? Leave a review!
User-friendliness score: 87
Newsletter2Go features overview
Newsletter2Go may have a somewhat unsettling logo of a running envelope with human legs, but the Berlin-based company is garnering positive attention thanks to its user friendliness and robust feature set.
With Newsletter2Go you can build a campaign from 50 pre-made templates, or pay Newsletter2Go to create a premium custom template for your business. In addition to a drag-and-drop newsletter editor and personalized trigger-based emails, you can add products from your online shop to your Newsletter2Go newsletters with one click via a plug-in.
Pricing: Newsletter2Go is free for up to 1,000 emails/month, and paid plans start at $9/1,500 emails and scale up to $750/month for up to 1 million emails.
Have you tried Newsletter2Go? Leave a review!
User-friendliness score: 85
Setting up an ‘automated journey’ in Campaign Monitor
With more than a decade of experience, San Francisco-based Campaign Monitor is one of the most popular email marketing platforms out there. They have hundreds of employees, more than 2 million users around the world, and a client portfolio that includes companies such as Adidas, BuzzFeed, and Disney.
So why should you get on board? In addition to an elegant drag-and-drop newsletter editor (users seem to enjoy drag-and drop functionality, so it’s no surprise that all of these tools include that feature), Campaign Monitor offers hundreds of professionally designed templates and automated “journeys,” which is their take on an autoresponder.
Pricing: Campaign Monitor offers highly customizable pricing, with plans ranging from $9/month all the way up to $989/month based on number of subscribers and advanced features. Click here for details.
Have you tried Campaign Monitor? Leave a review!
How do you email?
What email automation platform do you use for work? Let us know in the comments so we can check it out!
If you’re still looking for that perfect email marketing tool even after reading this list, why not conduct your own search? Just go to our email marketing software directory, where you can browse the Most Popular, Most Affordable, and Most User-Friendly options, and filter by almost 20 different features.
And if you want to read more about email marketing, here are a few more articles to check out:
- Top 7 Email Marketing Mistakes to Avoid in 2017
- The Top 10 MailChimp Alternatives for Small Business Email Marketing
- MailChimp vs Constant Contact: Which Email Marketing Software Reigns Supreme for Small Businesses?
- 5 MailChimp Integrations That Will Take Your SMB to the Next Level
Looking for Email Marketing software? Check out Capterra's list of the best Email Marketing software solutions.