SEO can be tough. It can be tougher without using the right tools. With the staggering amount of SEO tools out today, trying to pick the right ones can induce a panic attack if you don’t know what you are looking for.
On top of having to wade through a sea of tools you may be unfamiliar with, you also have to see if they can fit into your company’s budget.
To ease your pains, we put together a list of the best free SEO tools that will add efficiency to any strategy you have in place. These are all free so you won’t have to try and convince your boss to add these tools into the budget and you won’t have to spend a dime if you own a business.
Everything listed falls under white hat SEO tactics so you can safely use these tools to improve your website ranking without the risk of getting punished by Google’s algorithms.
With the growing number of businesses today using some form of content marketing a majority of them choose to use WordPress. Yoast Plugin for WordPress makes it easy to make sure the content you are creating and publishing on WordPress is optimized for SEO. For each piece you are publishing Yoast makes you choose a focus keyword and checks if you are using this specific keyword throughout piece.
Yoast makes sure to check on page optimization for you, like if you are using the correct alt-text on images, how many links you’ve included, and if you’ve used your focus keyword in the correct places. It gives you a snippet preview to see what your page will look like when it comes up in search results so you can make changes to your headings and tweak your meta description.
Researching the search volume through Google Keyword Planner, finding the highest volume related to your piece, then centering the piece around the focus keyword with Yoast is a rock-solid SEO strategy.
Google Analytics is one of the strongest tools on the market that tracks an amazing amount of website visitor data. Some of the features include seeing where website visitors are coming from, what pages they are viewing, and even how long they are staying.
You need to be able to see the amount of traffic that your SEO keywords are or aren’t pulling in. If you don’t, you run the risk of putting together a strategy that ultimately fails because you don’t know what’s working or what’s not working. Pairing this tool with any SEO strategy is a no-brainer.
Find out what people are searching for. KeywordTool lets you find relevant keywords by using Google’s auto-fill suggestions.
You can accurately pick what keywords to include in your website’s copy and pieces of content to show up on your intended audience’s radar. This SEO tool also boasts the ability to generate up to 750+ long tail keywords for every search term you plug in.
Google Keyword Planner gives you lots of valuable keyword data and suggestions. All you need to do is start it off with your topic keyword, and it can suggest similar, well-performing keywords and how hard it is to rank for them. The most important piece of data that you can take away is the monthly search volume for each given suggestion, so you can watch search data trend up or down.
It also gives you the average bidding price for keywords being used in Ad-words. Using this in conjunction with KeywordTool.io and you can really develop a strong SEO keyword strategy.
The Screaming Frog is a powerful application that audits your website’s SEO.
The SEO tool goes through all your images, links, code, and meta descriptions to give you a comprehensive SEO audit. The application also finds broken links, checks to see what needs updating (like h1 tags and meta keywords). Screaming Frog also gives you the option to export your audit to a spreadsheet to print out or to keep on file for quick access.
SEO is necessary for any website trying to increase its rank and stay competitive. Using these tools will help that process, all for the cost of nothing. Let us know if you have found success using any of these in your SEO strategies.
Use a free tool that you don’t see on the list? Feel free to comment below with what you like to use.
Looking for Marketing Automation software? Check out Capterra's list of the best Marketing Automation software solutions.