“No matter how much you’ve done, or how successful you’ve been, there’s always more to do, more to learn, more to achieve.”
—former President Barack Obama
The event planning industry is rapidly changing. It’s an industry always looking for the next big marketing trend or the newest technology to take advantage of. It is never boring.
However, with all of these constant changes, what you know can easily become obsolete by the following year, so as an event planner it’s your responsibility to stay on top of the changes. Whether you are an established event planner or an aspiring professional, there are lots of courses out there to get you up to speed on the newest practices in event marketing and event management software.
Below are six great event marketing courses you should consider. Courses are listed in alphabetical order.
While the course duration isn’t specified, there are six video modules included in the course, so it’s fair to assume the class will require a decent time commitment. In these six video modules you’ll learn the key components of an event marketing strategy: prepare, plan, promote, execute, follow up, and measure. Topics discussed in the course include event social media marketing, generating leads, and how to read metrics and plan around them.
The Demand Metric course not only teaches you how to market your events, but also provides you with plenty of other tools and templates for you to use after you’ve completed the class.
Duration: 108 minutes
This affordable course has a reasonable duration time of under two hours. The eleven individual classes span anywhere from seven to eleven minutes long, making each segment easy to fit into your schedule.
Here you will learn how to plan out your event marketing strategy, leverage new technologies for marketing, and more effectively use established means of communication including mobile apps, social media websites, and webinars.
Duration: One semester
This NYU course is best suited for people at the beginning of their event planning and marketing career or those looking to leave their current profession to head back to school to sharpen their skills, due to the on-site learning requirement.
Participants in this course will not only learn all of the ins-and-outs of event marketing, but they will also participate in and devise their own mock campaign to practice those skills. Topics covered include planning, creative development, handling sponsorships, partnerships, and determining return on investment (ROI).
At the moment, enrollment for this class has closed, but interested parties are encouraged to check back for the next semester.
Format: On-site or in a work environment
Price: $4,256 (Domestic), $14,200 (International)
Duration: Two semesters
The Seneca College Event Marketing program is built for aspiring event marketing professionals. This course, like the NYU course, will require a more significant time commitment than most other online variations.
You can take this course on-site at the Markham Campus in Ontario, but what sets this class apart from the NYU class is the opportunity to serve your class as a “work term.” Instead of learning in the classroom, your time will be spent in a work environment with hands-on experience. This is perfect for event professionals already active in their career who are looking to make advancements.
For those not interested in the “work-integrated learning” variation, the classroom version covers event marketing through the lens of the sports, entertainment, and arts industries.
Duration: 90 minutes
This online course covers social media event marketing, but also goes over important aspects such as website design, email marketing, event blogging, building QR codes, and search engine optimization (SEO).
This class is a one-stop-shop for online event marketing, making it perfect for established event marketing professionals looking to build their skills in new online technologies.
It’s short duration makes it easy to fit this on-demand online course into your busy work schedule and it’s hard to turn up a free price tag.
Duration: Two hours
Currently this course is priced at 90% off. It’s unclear how long this promotion will last, but even at the regular price of $100, you get a lot for your money.
Not only does this course cover what you need to know about marketing events, but also goes into managing and planning events as a whole. You will learn how to hire event staff, attract clients, monetize your event, attract publicity, and promote your event. You can receive personalized help from the instructor when needed.
This course is also great for those looking to start their careers in event marketing and management.
Learn more about event marketing
In addition to your search for event marketing knowledge, be sure to also check out the rest of the event management technology blog on Capterra. If you enjoyed this piece on event marketing, here are a few other blog posts that will interest you:
- 5 Metrics that Will Determine Your Event ROI
- 6 Online Event Marketing Tools to Get the Word Out
- How to Promote Your Event on Instagram
- How to Use Snapchat for Event Marketing
Looking for Event Management software? Check out Capterra's list of the best Event Management software solutions.