Even though you probably do it hundreds of times a day without thinking, following up on leads is a delicate process. So many things can go wrong during lead follow-up. You don’t want to contact a lead... Continue Reading
Last month, the vendor marketing team at Gartner Digital Markets attended the 2018 Gartner Digital Marketing Conference in San Diego, California. The annual conference promised (and, spoiler alert, delivered) sessions that would teach attendees how to “bring... Continue Reading
Update 6/8/2018: This piece has been updated to include fresh examples of B2B software blogs that consistently deliver amazing content. As a content marketer, I’m always looking for examples of great content, both from a reader’s and... Continue Reading
Despite economic, cultural, and linguistic differences, small and midsize businesses all over the world face similar day-to-day issues that software can help resolve. Capterra helps B2B software vendors reach businesses seeking software, and we’ve seen the global... Continue Reading
No one likes to wait. In fact, people hate waiting so much that many companies offer ways to avoid it. Magical theme parks offer fast passes that let you skip long lines. Airlines offer the opportunity to... Continue Reading
If you’ve been paying attention to B2B mobile trends, you know that Google announced in October 2017 that 50% of B2B search queries are made on smartphones, and they’re expecting this number to grow. In January 2018,... Continue Reading
As a conversion rate optimization (CRO) designer at Capterra, I’ve built hundreds of optimized landing pages for software vendors looking to succeed in pay-per-click. I start the design process by reviewing the landing page that a vendor... Continue Reading
Growing your business is exciting, but it can also be terrifying and confusing. Figuring out how to accommodate a growing staff by acquiring more office space can be complicated enough without considering opening a satellite office in... Continue Reading
One of the most important aspects of a high-converting landing page is clear, value-adding content. When it comes to software landing pages, that content should include screenshots showcasing your software’s interface or unique features. Buyers want to... Continue Reading
Update 4/9/2018: This post has been updated to reflect current statistics to add more value to your experience. The global nature of doing business has been a reality for Capterra’s entire 19-year history. We have worked with software... Continue Reading
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