In the beginning, there were newspaper ads, big and bold. Then, radio spots; after that, television commercials. Now, the internet and smartphones … and whatever is to come. As new channels for reaching an ever-growing audience appear,... Continue Reading
Distance is no longer a hindrance to conducting business on a transnational scale. But, if you are trying to reach international markets, language and digital culture are still two significant barriers to success. Increasingly complex cultural, linguistic, and... Continue Reading
To all the technology marketers out there, here’s a question for you: How much would you pay to get your hands on a crystal ball that tells you exactly what your potential leads want to buy in... Continue Reading
Can you think of a product or service whose usability is tied to a season? What about a product that skyrockets in popularity after it’s promoted by a celebrity or news program? I think about this every... Continue Reading
I’ll hit you right away with our biggest takeaway after more than a decade of collecting and analyzing hundreds of thousands of software user reviews. Reviews are no longer a luxury or a nice-to-have add-on to your... Continue Reading
For small businesses, significant spending needs to be justifiable. This holds true even for necessary expenditures, such as marketing and advertising. With thousands of dollars at stake in your marketing budget each year, you need to choose... Continue Reading
I don’t know about you, but work emails are the bane of my existence. I get hundreds of emails a day and delete most of them immediately. I know I’m in the majority with my send-to-trash habits;... Continue Reading
I’ll be the first to say it: Sales is a difficult profession. You have to connect with people on a personal and professional level every day. You have to demonstrate the value of your company’s product to... Continue Reading
Even though you probably do it hundreds of times a day without thinking, following up on leads is a delicate process. So many things can go wrong during lead follow-up. You don’t want to contact a lead... Continue Reading
Last month, the vendor marketing team at Gartner Digital Markets attended the 2018 Gartner Digital Marketing Conference in San Diego, California. The annual conference promised (and, spoiler alert, delivered) sessions that would teach attendees how to “bring... Continue Reading
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