Software reviews are an effective way to enhance your business reputation online and impress more software buyers! In fact, 84% of people trust online reviews as much as personal recommendations, and 92% of consumers read online... Continue Reading
The global nature of doing business has been a reality for Capterra’s entire 18-year history. We have worked with software clients from around the world pretty much since the beginning—and until recently we did it all... Continue Reading
B2B marketing is constantly evolving to keep up with trends, technology, and consumer preferences. Because most buyers start their journey online—the modern marketer’s biggest struggle is to cut through massive amounts of digital content to reach... Continue Reading
“The future is already here. It’s just not evenly distributed yet.” Many attribute these words to William Gibson, the famed science fiction writer whose works explored the effects of technology and computer networks on social order, among... Continue Reading
Reviews play an important role in today’s research and purchasing experience for software buyers. By now, you know that your business needs to have reviews to catch their eye, but are you aware of how much... Continue Reading
“What are your goals for this campaign?” This is one of the most important questions that a software company must answer before starting a new inbound lead generation campaign. The responses we hear from companies that want... Continue Reading
What’s the first thing you notice when visiting a landing page? The images, copy, or maybe a video? My first impression of a software company is focused on the design quality of their page and the... Continue Reading
Recently, thanks to the remarkable review collection efforts from software businesses like you, we’ve celebrated having over 200,000 software reviews published across the Gartner Digital Markets Network — Capterra, GetApp and Software Advice — making us... Continue Reading
In today’s digital landscape, no matter what you’re buying, you can almost guarantee dozens of competitors will try to sell you on the same product or service. With so many products to choose from, how do... Continue Reading
We all know that great content and a sound SEO strategy is one of the biggest factors in lead generation for B2B software companies, but that often takes time and resources you may not have. And... Continue Reading
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