How To Build an Effective Marketing Information Management Strategy

Published November 16, 2021 by Shanice Jones - Guest Contributor

As an online business owner, you probably don’t need to be told that big data is the currency of digital marketing today. Whether you are gathering data to analyze your social media engagement, personalize your email... Continue Reading

Understanding Buyer Behavior: Givin’ ‘Em What They Want in 2020

Published February 10, 2020 by Adam Rosenthal

You’ve got what your customers need. But do you know what they want? Without a clear understanding of buyer behavior—what they want, where they are in the sales funnel, and what they base their purchasing decisions... Continue Reading

What To Do With All These Numbers: Turning Data Into Actionable Insights

Published January 22, 2020 by Adam Rosenthal

You need data to inform your business strategy, but without the full story behind that data, you won’t know how best to use it. We’re here to help. Most of the time, three versus one isn’t... Continue Reading

Where to Begin With Data Segmentation

Published January 17, 2020 by Adam Rosenthal

Data segmentation can help you decide the future of many facets of your business. We can help you get started. In about four months, people across the United States will be opening envelopes inviting them to... Continue Reading

How to Design a Successful Content Strategy for SEO

Published January 8, 2020 by Guest Author Tod Cordill

A strong awareness of SEO best practices can elevate your content strategy Content marketing and search engine optimization (SEO) are modern marketing disciplines that combine to help you get new customers. Though separate disciplines, the two... Continue Reading

What Software Do You Need to Build a Winning SEO Analysis Tool?

Published December 20, 2019 by Adam Rosenthal

SEO touches on every facet of your digital business. How can you tell if your strategy is actually working? The internet. Home to over 1.5 billion websites, 2.45 billion Facebook accounts, and at least one picture... Continue Reading

3 Amazing Benefits to Combining Account-Based Marketing and SEO

Published December 16, 2019 by Adam Rosenthal

SEO can make the benefits of account-based marketing easier to reach. By 2020, more than 70% of midsize to large B2B businesses will pilot or launch a full-scale account-based marketing (ABM) program, which means, chances are... Continue Reading

Content Marketing Strategy: A Master Class on Alignment

Published December 12, 2019 by Adam Rosenthal

In B2B marketing, content is necessary for survival. But if you’re not building your content strategy correctly, you may be doomed. Content marketing is a lot like zombies. When you’re reanimating your dead, you have options:... Continue Reading

The Quick-and-Easy Guide to Boosting Your SEO With Social Media

Published December 10, 2019 by Adam Rosenthal

Social media can indirectly boost your search standings. But where to start? In 2014, Google’s Matt Cutts said that social media didn’t impact how sites were ranked on Google. He wasn’t lying … technically. But as... Continue Reading

4 Easy Tips to Optimize Your Video for Social Media

Published November 25, 2019 by Adam Rosenthal

Want to make your marketing videos stand out from the crowd? We’ve got a few tricks you can use. By the time you finish this article, at least 900 hours of video will have been uploaded... Continue Reading