A Beginner’s Guide To Effective B2B Marketing Research

Published August 1, 2022 by Shanice Jones - Guest Contributor

The B2B industry is competitive and always evolving, and it can be difficult to carve out a successful niche for your company. Your company will find B2B sales easier if your B2B marketing is more effective... Continue Reading

Top Challenges Marketing Professionals Face in Today’s Financial Climate

Published July 14, 2022 by Shelby Vankirk - Guest Contributor

Recent years have been challenging for marketing professionals, and 2022 promises to keep up the pressure. Consumers have endured a pandemic, faced global unrest, and felt the effects of economic sanctions while facing the specter of... Continue Reading

How To Do SEO Yourself: A Beginner’s Guide

Published May 11, 2022 by Sheila Hart-O'Connor - Guest Contributor

When it comes to digital marketing, your strategy is only as strong as your budget. Learning how to do SEO yourself frees up resources for other marketing channels, puts you in control of your organic search... Continue Reading

How to Improve Your Daily Workflow with Marketing Automation Processes

Published May 5, 2022 by Shanice Jones - Guest Contributor

Automation is spreading into every sector of practically every industry—and marketers need to keep pace. The human element remains a critical part of marketing. While personal connections and psychology are at the heart of a successful... Continue Reading

Your All-in-One Guide to Building a Content Hub for Your Business

Published April 21, 2022 by Beka Ventham - Guest Contributor

We’ve been blogging since the nineties. Content creators, SEO specialists, writing enthusiasts, and copywriting experts have flooded the Information Age with blogs to build genuine relationships with their audience. A content hub is the rooftop bar... Continue Reading

Using AI in Digital Marketing (A Guide for Beginners)

Published April 7, 2022 by Sabrinna Veloso - Guest Contributor

Learn how your marketing team can easily utilize AI for everyday tasks. You’ve likely heard the buzz around artificial intelligence (AI) and big data. They’re popular topics of conversation, especially considering the dramatic rise in popularity... Continue Reading

The Value of Emotional Marketing: Why Appealing to Rationality Won’t Cut It

Published March 15, 2022 by Gee Ranasinha - Guest Contributor

No matter how your business has endured the uncertainties of the past few years, it’s clear that these changes have taken the importance of every organization’s marketing to an entirely new level. The fallout from COVID-19... Continue Reading

How To Reshape Your B2B Sales Strategy Using Persona Targeting and Intent-Powered Data

Published February 15, 2022 by Shanice Jones - Guest Contributor

Using persona targeting and intent data is the key to a successful B2B sales strategy. But how? Business-to-business (B2B) organizations are often not achieving the sales they should be. Achieving this higher volume of sales requires... Continue Reading

How To Build an Effective Marketing Information Management Strategy

Published November 16, 2021 by Shanice Jones - Guest Contributor

As an online business owner, you probably don’t need to be told that big data is the currency of digital marketing today. Whether you are gathering data to analyze your social media engagement, personalize your email... Continue Reading

Understanding Buyer Behavior: Givin’ ‘Em What They Want in 2020

Published February 10, 2020 by Adam Rosenthal

You’ve got what your customers need. But do you know what they want? Without a clear understanding of buyer behavior—what they want, where they are in the sales funnel, and what they base their purchasing decisions... Continue Reading