One of the most important aspects of a high-converting landing page is clear, value-adding content. When it comes to software landing pages, that content should include screenshots showcasing your software’s interface or unique features. Buyers want to... Continue Reading
Update 4/9/2018: This post has been updated to reflect current statistics to add more value to your experience. The global nature of doing business has been a reality for Capterra’s entire 19-year history. We have worked with software... Continue Reading
It’s that time of the year again — Reviews Madness! This competition, in spirit with the popular NCAA basketball tournament, allows software companies to go head-to-head each week to collect the most reviews. Software vendors have until... Continue Reading
If you aren’t leveraging social media to boost your sales strategy, it’s time to get started! The relevance of social media in business is old news, but incorporating social selling into your sales strategy might be... Continue Reading
2017 was an exciting year at Capterra! As we take a look back, we wanted to share some of our favorite milestones, and say a big thank you to all of our vendor partners. We look forward... Continue Reading
Update (12/21/2017): New books with added topics including creative design and a bonus book that should be on everyone’s must-read list. We’re getting down to the wire for holiday shopping. Don’t be the person who has to... Continue Reading
“You must spend money to make money” – Plautus Most people have heard this famous phrase coined by a Roman playwright over 2,000 years ago. It’s a common business philosophy, rooted in the idea that in order... Continue Reading
A high converting landing page should engage buyers and generate leads. It’s important to put thought into your landing page because it’s the first impression a potential buyer gets of your company and product. This post is a... Continue Reading
The software market is growing, and a large portion of that growth is occurring outside of the US. In fact, currently, 4/5 online software searches are coming from outside of the US, according to a recent... Continue Reading
Software reviews are an effective way to enhance your business reputation online and impress more software buyers! In fact, 84% of people trust online reviews as much as personal recommendations, and 92% of consumers read online... Continue Reading
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