Top 3 Strategies for Customer Retention During a Crisis

Published July 15, 2020 by Ankita Singh

It’s tough to retain clients during a crisis, but these three customer retention strategies can help save your business! In times of crisis, businesses often experience financial instability and the subsequent loss of customers. Simply focusing... Continue Reading

Why Does Capterra Rank the Top 20 Most Popular Software?

Published February 15, 2019 by Christina Tsantes

This post is originally from 2015 but has been updated to reflect the most accurate and up-to-date methodology for the Top 20 series. In 2012, Capterra launched our “Top 20 Most Popular Software” series, our best... Continue Reading

Marketing News Archive

Published January 1, 2019 by Capterra

Looking for current news? CLICK HERE Week of Nov. 25, 2019 How to build a killer SEO strategy, why Instagram will withstand the removal of the “like” button, and other marketing news. Eight steps to understanding... Continue Reading

The Average B2B Conversion Rate: How to Benchmark Your Performance Against Competitors

Published December 12, 2018 by Adam Rosenthal

If you’ve ever been roped into going to the gym, you’ve probably heard the advice: “Don’t look at what anyone else is doing—just focus on what you’re doing.” This is great advice for when you’re training,... Continue Reading

9 B2B Software Blogs We Actually Enjoy Reading

Published June 8, 2018 by Kelsie Anderson

Update 6/8/2018: This piece has been updated to include fresh examples of B2B software blogs that consistently deliver amazing content. As a content marketer, I’m always looking for examples of great content, both from a reader’s... Continue Reading

How to Expand a Business Internationally: Which Countries to Target

Published May 25, 2018 by Kelsie Anderson

Despite economic, cultural, and linguistic differences, small and midsize businesses all over the world face similar day-to-day issues that software can help resolve. Capterra helps B2B software vendors reach businesses seeking software, and we’ve seen the... Continue Reading

Are You Taking Advantage of International Traffic?

Published April 9, 2018 by Michael Ortner

Update 4/9/2018: This post has been updated to reflect current statistics to add more value to your experience. The global nature of doing business has been a reality for Capterra’s entire 19-year history. We have worked with... Continue Reading

Last Minute Holiday Shopping? The Best Books for the B2B Marketers on Your List

Published December 21, 2017 by Lauren Welschenbach

Update (12/21/2017): New books with added topics including creative design and a bonus book that should be on everyone’s must-read list. We’re getting down to the wire for holiday shopping. Don’t be the person who has... Continue Reading

The B2B Marketer’s Guide to Buyer Personas

Published August 16, 2017 by Molly Clarke

B2B marketing is constantly evolving to keep up with trends, technology, and consumer preferences. Because most buyers start their journey online—the modern marketer’s biggest struggle is to cut through massive amounts of digital content to reach... Continue Reading

3 Tech Trends You Need to be Ready for in B2B Software

Published July 25, 2017 by Andrew Jones

“The future is already here. It’s just not evenly distributed yet.” Many attribute these words to William Gibson, the famed science fiction writer whose works explored the effects of technology and computer networks on social order,... Continue Reading