Update 6/8/2018: This piece has been updated to include fresh examples of B2B software blogs that consistently deliver amazing content. As a content marketer, I’m always looking for examples of great content, both from a reader’s and... Continue Reading
Despite economic, cultural, and linguistic differences, small and midsize businesses all over the world face similar day-to-day issues that software can help resolve. Capterra helps B2B software vendors reach businesses seeking software, and we’ve seen the global... Continue Reading
Update 4/9/2018: This post has been updated to reflect current statistics to add more value to your experience. The global nature of doing business has been a reality for Capterra’s entire 19-year history. We have worked with software... Continue Reading
Update (12/21/2017): New books with added topics including creative design and a bonus book that should be on everyone’s must-read list. We’re getting down to the wire for holiday shopping. Don’t be the person who has to... Continue Reading
B2B marketing is constantly evolving to keep up with trends, technology, and consumer preferences. Because most buyers start their journey online—the modern marketer’s biggest struggle is to cut through massive amounts of digital content to reach... Continue Reading
“The future is already here. It’s just not evenly distributed yet.” Many attribute these words to William Gibson, the famed science fiction writer whose works explored the effects of technology and computer networks on social order, among... Continue Reading
Social media is not free. Most people think it is because you don’t pay a fee to post photos of your kids or connect with an old college friend. But there is a transaction that takes... Continue Reading
What makes a customer stay on your site? Why would a potential customer open an email from a company they don’t know? What makes someone click your free trial button? I’ve got the answer for you... Continue Reading
For many B2B software companies, conferences are a huge opportunity to generate leads and close big deals. But what if you just want to learn about the latest in B2B marketing, network with your peers, and... Continue Reading
A new year means new marketing channels! We live in a digital age where everyone is constantly on their phones, checking social media, texting, and snapping their food at a local coffee shop. For a B2B marketer,... Continue Reading
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