It’s tough to retain clients during a crisis, but these three customer retention strategies can help save your business! In times of crisis, businesses often experience financial instability and the subsequent loss of customers. Simply focusing on... Continue Reading
This post is originally from 2015 but has been updated to reflect the most accurate and up-to-date methodology for the Top 20 series. In 2012, Capterra launched our “Top 20 Most Popular Software” series, our best... Continue Reading
Looking for current news? CLICK HERE Week of Nov. 25, 2019 How to build a killer SEO strategy, why Instagram will withstand the removal of the “like” button, and other marketing news. Eight steps to understanding and implementing an SEO... Continue Reading
If you’ve ever been roped into going to the gym, you’ve probably heard the advice: “Don’t look at what anyone else is doing—just focus on what you’re doing.” This is great advice for when you’re training, though... Continue Reading
Update 6/8/2018: This piece has been updated to include fresh examples of B2B software blogs that consistently deliver amazing content. As a content marketer, I’m always looking for examples of great content, both from a reader’s and... Continue Reading
Despite economic, cultural, and linguistic differences, small and midsize businesses all over the world face similar day-to-day issues that software can help resolve. Capterra helps B2B software vendors reach businesses seeking software, and we’ve seen the global... Continue Reading
Update 4/9/2018: This post has been updated to reflect current statistics to add more value to your experience. The global nature of doing business has been a reality for Capterra’s entire 19-year history. We have worked with software... Continue Reading
Update (12/21/2017): New books with added topics including creative design and a bonus book that should be on everyone’s must-read list. We’re getting down to the wire for holiday shopping. Don’t be the person who has to... Continue Reading
B2B marketing is constantly evolving to keep up with trends, technology, and consumer preferences. Because most buyers start their journey online—the modern marketer’s biggest struggle is to cut through massive amounts of digital content to reach... Continue Reading
“The future is already here. It’s just not evenly distributed yet.” Many attribute these words to William Gibson, the famed science fiction writer whose works explored the effects of technology and computer networks on social order, among... Continue Reading
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