Social media is not free. Most people think it is because you don’t pay a fee to post photos of your kids or connect with an old college friend. But there is a transaction that takes... Continue Reading
What makes a customer stay on your site? Why would a potential customer open an email from a company they don’t know? What makes someone click your free trial button? I’ve got the answer for you... Continue Reading
For many B2B software companies, conferences are a huge opportunity to generate leads and close big deals. But what if you just want to learn about the latest in B2B marketing, network with your peers, and... Continue Reading
A new year means new marketing channels! We live in a digital age where everyone is constantly on their phones, checking social media, texting, and snapping their food at a local coffee shop. For a B2B marketer,... Continue Reading
“Coding is the language of the future.” -Reshma Saujani, founder, Girls Who Code We believe software makes the world a better place. We really do. It’s been a core belief of Capterra’s, since our founding back in 1999,... Continue Reading
Well hello there, Software Nation! The 2016 election cycle has been … eventful, to say the least. While many of you will spend Nov. 8 watching the map to see which states light up red or blue,... Continue Reading
Facebook remains the undisputed king of B2C social media marketing. In fact, two-thirds of B2C marketers say that Facebook is an effective marketing platform for their brand. However, in the B2B world, Facebook’s not quite so successful.... Continue Reading
At Capterra, we talk to software buyers every day. And, in our experience, most of them are looking for answers to the same three questions: What is everyone else using? Which system is the easiest to use? Which solution... Continue Reading
It’s that time of year once again…every B2B marketer’s favorite time of the year…our version of the Super Bowl…it’s time for Dreamforce! Over 150,000 sales and marketing professionals are expected to hit the streets of San Francisco... Continue Reading
Everyone loves the Olympics. There’s a sporting event for everyone, and the world unites for two weeks over friendly competition. To celebrate one of the top sporting events in the world this summer, Capterra is hosting... Continue Reading
