Early in 2016, a very bad day for the stock market resulted in some of the biggest SaaS providers in the world losing approximately $18 billion in market capitalization. Naturally this had many industry professionals and... Continue Reading
I’m a bit of a finance nerd. I love apps like SmartyPig, Acorns, and Mint. The truth is, for how much I know about software (even accounting software), I would have never discovered these products unless... Continue Reading
If you build it, they will come. At least, that’s what Field of Dreams lied to you back in ’89. Heck, Kevin Costner lied to all of us, with his fierce insistence that building a baseball... Continue Reading
The proliferation of social media in the mid-2000’s has reprioritized the channels sellers use to communicate with buyers. For B2B companies, social media has altered the traditional sales cycle, as the networks continue to influence company... Continue Reading
Content marketing has hit it big with B2B businesses. In fact, 88% of North American B2B businesses use content marketing as a part of their overall marketing strategy, most effective B2B content marketers spend 39% of... Continue Reading
The instant you hear it, it grabs you. One, tri-pl-et, three, four, one. It’s loud and somewhat startling in its simplicity–just a snare drum and some brass, reminiscent of a military march. The march suddenly fades... Continue Reading
Capterra has been ranking the Top 20 Most Popular since 2011, and we’ve decided it’s time for an update. As of today, we’ve launched a brand new scoring system and design for our reports across four software... Continue Reading
Ever feel like you’re on a content treadmill? You’re cranking out blog post after blog post, complete with visual elements, subheadings, solid data, and helpful advice. You’re following all the rules and best practices. But no... Continue Reading
“April showers bring May flowers.” Thank goodness, since I have a red thumb when it comes to gardening. If Mother Nature can take care of my flowers for me, I’m all in! Just like all of those... Continue Reading
“I want to go viral.” My eyes glazed over. I was in the middle of an interview with a prestigious tech company hoping to bring someone on to amplify their content. They needed someone with social media... Continue Reading
