By now, it’s common knowledge that online reviews are an important part of your business reputation and your ability to impress software buyers. After all, in today’s technology-driven world, 92% of consumers now read online reviews... Continue Reading
Think for a second what you do in your down time, when you’re on the metro to work, before you go to bed or wake up. I can bet that you pick up your smartphone to... Continue Reading
Social media is not free. Most people think it is because you don’t pay a fee to post photos of your kids or connect with an old college friend. But there is a transaction that takes... Continue Reading
Since 2013, Wishpond has generated over 100,000 leads using content marketing. And that number continues to grow month over month as we continue to optimize our lead generation processes and funnels. It seems we’ve mastered the... Continue Reading
It’s almost that time of the year again — Reviews Madness! This competition, in spirit with the popular NCAA basketball tournament, allows software companies to go head-to-head each week to collect the most reviews. Software vendors have until... Continue Reading
What makes a customer stay on your site? Why would a potential customer open an email from a company they don’t know? What makes someone click your free trial button? I’ve got the answer for you... Continue Reading
For many B2B software companies, conferences are a huge opportunity to generate leads and close big deals. But what if you just want to learn about the latest in B2B marketing, network with your peers, and... Continue Reading
A new year means new marketing channels! We live in a digital age where everyone is constantly on their phones, checking social media, texting, and snapping their food at a local coffee shop. For a B2B marketer,... Continue Reading
88% of users who are looking for a product or service read and trust online reviews. Having these reviews of your software helps persuade or dissuade people from using your product or trying out your competitors. While many... Continue Reading
Update 1/12/2017: New content examples including security logos, social media logins, and updated content to add more value to your website and keep your customers engaged while maintaining authority. The more outside sources that can vouch for... Continue Reading
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