Capterra Logo
  • Software Categories
  • Search
  • Blogs
  • B2B Marketing

Your Clients Will Jump Ship If You Don’t Start Using Reviews to Improve Customer Retention

Published Nov. 15, 2019 by Adam Rosenthal

Improving customer retention should be one your biggest priorities. Reviews can help. Business is a lot like butter. Both involve churn. The metaphor breaks down after this. But what is churn? In the business world, churn is when your... Continue Reading

5 Best Open Source Video Conferencing Software Tools for Your Events

Published Nov. 08, 2019 by Adam Rosenthal

A reviews-based short list of best-in-class free and open source video conferencing software I’m sorry to be the bearer of bad news, but Hollywood has lied to you. We’re not getting hologram meetings anytime soon. Until then, perhaps... Continue Reading

3 Ways Social Media Can Boost Your Account-Based Marketing (ABM) Strategy

Published Nov. 04, 2019 by Adam Rosenthal

ABM strategies are designed to produce high-quality leads that convert quickly. Social media is here to help with that. You wouldn’t use a megaphone to whisper to someone. So you might be skeptical when I say that... Continue Reading

What Is Social Media Segmentation and How Can It Boost Your Marketing Strategy?

header image shows a man shooting an arrow at a target

Published Oct. 29, 2019 by Adam Rosenthal

Social media segmentation is vital to targeting key audience demographics. But what is it, exactly? I was once mocked by a student of mine about Facebook. “You are so old,” the child scolded me. “Only old people... Continue Reading

How to Tell if You’re Losing the Race for Better Reviews (and What to Do About It)

a man running after conversation speech bubbles representing customer reviews

Published Oct. 16, 2019 by Adam Rosenthal

Reviews are incredibly valuable. You need more, you need better, and you need them now. It’s Friday night. You’ve worked hard. You’ve earned the right to order takeout. But where to go? Your search for a sandwich shop... Continue Reading

But Really … Is an Influencer Marketing Strategy Actually Worth It?

header image shows a phone screen with waving man on it and a heart bubble over his head

Published Oct. 15, 2019 by Adam Rosenthal

Influencer marketing strategies are meant to get new leads and convert old ones, all for a low cost. But can they actually deliver the goods? You’re on the train, waiting for your stop. You scroll through Instagram.... Continue Reading

How to Start Calculating Customer Lifetime Value

Published Oct. 09, 2019 by Adam Rosenthal

Your relationship with your customers is valuable. But can you put a number on that value? I was an English major in college, which means that most math terrifies me. What is customer lifetime value? Customer lifetime value is... Continue Reading

The 5-Minute Guide to Corporate Social Advocacy

Header illustration of a man yelling into a megaphone

Published Aug. 30, 2019 by Adam Rosenthal

People are good. Your company should be too. I believe in the inherent goodness of people. You can hear it thrumming in the voices of folks like Mr. Rogers and Malala Yousafzi. You can run your fingers... Continue Reading

Intent-Based Marketing 101: Predictions Can Save You Time, Money, and Leads

Header illustration of a desktop computer with a upward trend graph

Published Aug. 30, 2019 by Adam Rosenthal

Learn how to use your research into buyer behavior to create a winning marketing strategy. This is the final installment in our series on intent-based marketing. Read part one here, and part two here. It’s time for our... Continue Reading

Intent-Based Marketing 101: Analyze This (Data, to Better Know Your Customers)

Header illustration showing a computer monitor with user data. A coin jar with coins falling into it sits in front of the monitor.

Published Aug. 28, 2019 by Adam Rosenthal

Now that you know as much as you can about who is consuming your content when, it’s time to connect the dots. This is the second in our series on intent-based marketing. Find part one here, and... Continue Reading

Newer Posts

Older Posts

Learn How Capterra Can Drive More Software Leads to Your Site

Get Free Traffic Estimate

Follow Us

Blog Topics

  • Lead Generation
  • Marketing Tips
  • Mobile
  • Reviews
  • Website Optimization

About Capterra

  • Our Story
  • News
  • Careers
  • Privacy Policy

For Buyers

  • Categories
  • Resources
  • Blog
  • Review Software
  • FAQs

For Vendors

  • Program Overview
  • Advertise With Us
  • Testimonials
  • Vendor Login

Contact Us

  • Capterra Inc.
    1201 Wilson Blvd
    9th Floor
    Arlington, VA 22209
  • info@capterra.com