Your Clients Will Jump Ship If You Don’t Start Using Reviews to Improve Customer Retention

Published November 15, 2019 by Adam Rosenthal

Improving customer retention should be one your biggest priorities. Reviews can help. Business is a lot like butter. Both involve churn. The metaphor breaks down after this. But what is churn? In the business world, churn... Continue Reading

5 Best Open Source Video Conferencing Software Tools for Your Events

Published November 8, 2019 by Adam Rosenthal

A reviews-based short list of best-in-class free and open source video conferencing software I’m sorry to be the bearer of bad news, but Hollywood has lied to you. We’re not getting hologram meetings anytime soon. Until... Continue Reading

3 Ways Social Media Can Boost Your Account-Based Marketing (ABM) Strategy

Published November 4, 2019 by Adam Rosenthal

ABM strategies are designed to produce high-quality leads that convert quickly. Social media is here to help with that. You wouldn’t use a megaphone to whisper to someone. So you might be skeptical when I say... Continue Reading

What Is Social Media Segmentation and How Can It Boost Your Marketing Strategy?

Published October 29, 2019 by Adam Rosenthal

Social media segmentation is vital to targeting key audience demographics. But what is it, exactly? I was once mocked by a student of mine about Facebook. “You are so old,” the child scolded me. “Only old... Continue Reading

How to Tell if You’re Losing the Race for Better Reviews (and What to Do About It)

Published October 16, 2019 by Adam Rosenthal

Reviews are incredibly valuable. You need more, you need better, and you need them now. It’s Friday night. You’ve worked hard. You’ve earned the right to order takeout. But where to go? Your search for a... Continue Reading

But Really … Is an Influencer Marketing Strategy Actually Worth It?

Published October 15, 2019 by Adam Rosenthal

Influencer marketing strategies are meant to get new leads and convert old ones, all for a low cost. But can they actually deliver the goods? You’re on the train, waiting for your stop. You scroll through... Continue Reading

How to Start Calculating Customer Lifetime Value

Published October 9, 2019 by Adam Rosenthal

Your relationship with your customers is valuable. But can you put a number on that value? I was an English major in college, which means that most math terrifies me. What is customer lifetime value? Customer... Continue Reading

The 5-Minute Guide to Corporate Social Advocacy

Published August 30, 2019 by Adam Rosenthal

People are good. Your company should be too. I believe in the inherent goodness of people. You can hear it thrumming in the voices of folks like Mr. Rogers and Malala Yousafzi. You can run your... Continue Reading

Intent-Based Marketing 101: Predictions Can Save You Time, Money, and Leads

Published August 30, 2019 by Adam Rosenthal

Learn how to use your research into buyer behavior to create a winning marketing strategy. This is the final installment in our series on intent-based marketing. Read part one here, and part two here. It’s time... Continue Reading

Intent-Based Marketing 101: Analyze This (Data, to Better Know Your Customers)

Published August 28, 2019 by Adam Rosenthal

Now that you know as much as you can about who is consuming your content when, it’s time to connect the dots. This is the second in our series on intent-based marketing. Find part one here,... Continue Reading