Social media segmentation is vital to targeting key audience demographics. But what is it, exactly? I was once mocked by a student of mine about Facebook. “You are so old,” the child scolded me. “Only old people... Continue Reading
Reviews are incredibly valuable. You need more, you need better, and you need them now. It’s Friday night. You’ve worked hard. You’ve earned the right to order takeout. But where to go? Your search for a sandwich shop... Continue Reading
Influencer marketing strategies are meant to get new leads and convert old ones, all for a low cost. But can they actually deliver the goods? You’re on the train, waiting for your stop. You scroll through Instagram.... Continue Reading
Your relationship with your customers is valuable. But can you put a number on that value? I was an English major in college, which means that most math terrifies me. What is customer lifetime value? Customer lifetime value is... Continue Reading
People are good. Your company should be too. I believe in the inherent goodness of people. You can hear it thrumming in the voices of folks like Mr. Rogers and Malala Yousafzi. You can run your fingers... Continue Reading
Learn how to use your research into buyer behavior to create a winning marketing strategy. This is the final installment in our series on intent-based marketing. Read part one here, and part two here. It’s time for our... Continue Reading
Now that you know as much as you can about who is consuming your content when, it’s time to connect the dots. This is the second in our series on intent-based marketing. Find part one here, and... Continue Reading
Intent-based marketing can help you read your leads’ minds, but you need the right data to do it properly. This is the first in our series on intent-based marketing. Find part two here, and check back later... Continue Reading
Each review your business receives—no matter if it’s your 10th or your millionth—is your customer calling you to action. How will you respond to those calls? You can, of course, ignore the reviews. Or, you can use them... Continue Reading
Not even the best online quiz maker can teach you how to design an online quiz that fits all your needs. But this guide can! If I lived in the Harry Potter universe, I would be in... Continue Reading
