Reviews Madness 2018 Playbook: Don’t Miss Your Chance to be the Software Reviews Champion!

Published February 28, 2018 by Kari Miller

It’s that time of the year again — Reviews Madness! This competition, in spirit with the popular NCAA basketball tournament, allows software companies to go head-to-head each week to collect the most reviews. Software vendors have... Continue Reading

How to Get More Business Buzz by Leveraging Reviews [Webinar Recap]

Published September 19, 2017 by Kari Miller

Software reviews are an effective way to enhance your business reputation online and impress more software buyers! In fact, 84% of people trust online reviews as much as personal recommendations, and 92% of consumers read online... Continue Reading

5 Reasons Why Review Recency Matters to Software Buyers

Published July 5, 2017 by Kari Miller

Reviews play an important role in today’s research and purchasing experience for software buyers. By now, you know that your business needs to have reviews to catch their eye, but are you aware of how much... Continue Reading

What We’ve Learned from 200,000 Software Reviews

Published May 24, 2017 by Kari Miller

Recently, thanks to the remarkable review collection efforts from software businesses like you, we’ve celebrated having over 200,000 software reviews published across the Gartner Digital Markets Network — Capterra, GetApp and Software Advice — making us... Continue Reading

What Every Software Marketer Needs to Know About Testimonials

Published May 11, 2017 by Capterra

In today’s digital landscape, no matter what you’re buying, you can almost guarantee dozens of competitors will try to sell you on the same product or service. With so many products to choose from, how do... Continue Reading

Five Surprising Ways that Software Reviews Help Your Bottom Line

Published April 18, 2017 by Kari Miller

By now, it’s common knowledge that online reviews are an important part of your business reputation and your ability to impress software buyers. After all, in today’s technology-driven world, 92% of consumers now read online reviews... Continue Reading

Reviews Madness 2017 Playbook: Don’t Miss Your Chance to be the Software Reviews Champion!

Published March 7, 2017 by Kari Miller

It’s almost that time of the year again — Reviews Madness! This competition, in spirit with the popular NCAA basketball tournament, allows software companies to go head-to-head each week to collect the most reviews. Software vendors have... Continue Reading

How to Convince Your Customers to Write a Software Review

Published January 18, 2017 by Capterra

88% of users who are looking for a product or service read and trust online reviews. Having these reviews of your software helps persuade or dissuade people from using your product or trying out your competitors. While... Continue Reading

Positive Outcomes from Negative Reviews of Your Software

Published September 30, 2016 by Andrew Jones

It’s happened. Your company’s top-selling B2B software product has started receiving a sequence of negative online reviews. Gradually, word of this trend has permeated the company. Your marketing team huddles up to discuss how this might... Continue Reading

Launch a New Reviews Email Campaign with 3 Free Email Templates

Published August 23, 2016 by Caroline Malamut

Only one quarter of users have written a review of their software, which means the majority of software customers are at your fingertips for reviews acquisition.    In my opinion, the easiest way to collect reviews... Continue Reading