A high converting landing page should engage buyers and generate leads. It’s important to put thought into your landing page because it’s the first impression a potential buyer gets of your company and product. This post is a... Continue Reading
What’s the first thing you notice when visiting a landing page? The images, copy, or maybe a video? My first impression of a software company is focused on the design quality of their page and the... Continue Reading
In today’s digital landscape, no matter what you’re buying, you can almost guarantee dozens of competitors will try to sell you on the same product or service. With so many products to choose from, how do... Continue Reading
Think for a second what you do in your down time, when you’re on the metro to work, before you go to bed or wake up. I can bet that you pick up your smartphone to... Continue Reading
What makes a customer stay on your site? Why would a potential customer open an email from a company they don’t know? What makes someone click your free trial button? I’ve got the answer for you... Continue Reading
The more outside sources that can vouch for your software company, the better. A glowing review of your outstanding customer service, or a testimonial highlighting your beautiful user interface will convince new prospects to take a chance... Continue Reading
How are you currently optimizing your landing pages for conversions? Maybe you’ve run some A/B tests, or used industry best practices, or maybe even a little bit of both… but have you ever thought of dusting off... Continue Reading
Personalization led to more conversions for 43% of marketers, according to a recent CMO Council survey. B2B marketing and sales teams tend to focus on lead quality; making sure the channels they’re using for lead gen... Continue Reading
Gates are pretty nifty things. They look nice with white picket fences, or threatening with giant brick walls. Most importantly, though, gates are there to allow only certain people through into the inside. The thing about... Continue Reading
Someone visits your software website; they click around, read some info about your product, but more than likely, they leave your site without converting. Frustrating, right? Unfortunately, that’s how 98% of your web traffic behaves as,... Continue Reading
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