5 Secrets of a High Converting Landing Page

Published November 14, 2017 by Casey Briglia

A high converting landing page should engage buyers and generate leads. It’s important to put thought into your landing page because it’s the first impression a potential buyer gets of your company and product. This post is... Continue Reading

10 UI Trends to Apply to Your Software Landing Pages

Published June 13, 2017 by Lauren Welschenbach

What’s the first thing you notice when visiting a landing page? The images, copy, or maybe a video? My first impression of a software company is focused on the design quality of their page and the... Continue Reading

What Every Software Marketer Needs to Know About Testimonials

Published May 11, 2017 by Capterra

In today’s digital landscape, no matter what you’re buying, you can almost guarantee dozens of competitors will try to sell you on the same product or service. With so many products to choose from, how do... Continue Reading

Why Your B2B Software Website Needs Mobile Optimization

Published April 10, 2017 by Lauren Welschenbach

Think for a second what you do in your down time, when you’re on the metro to work, before you go to bed or wake up. I can bet that you pick up your smartphone to... Continue Reading

Why Personalization Should be a Priority In B2B Marketing

Published February 28, 2017 by Lauren Welschenbach

What makes a customer stay on your site? Why would a potential customer open an email from a company they don’t know? What makes someone click your free trial button? I’ve got the answer for you... Continue Reading

11 Eye-Catching Website Content Examples that Use Connections to Build Authority

Published January 12, 2017 by Jennifer Bischoff

The more outside sources that can vouch for your software company, the better. A glowing review of your outstanding customer service, or a testimonial highlighting your beautiful user interface will convince new prospects to take a... Continue Reading

How to Use Psychology to Create Landing Pages that Convert

Published December 13, 2016 by Maria Lopez

How are you currently optimizing your landing pages for conversions? Maybe you’ve run some A/B tests, or used industry best practices, or maybe even a little bit of both… but have you ever thought of dusting... Continue Reading

How to Use Personalization to Improve B2B Sales

Published October 8, 2015 by Cathy Reisenwitz

Personalization led to more conversions for 43% of marketers, according to a recent CMO Council survey. B2B marketing and sales teams tend to focus on lead quality; making sure the channels they’re using for lead gen... Continue Reading

To Gate or Not To Gate, That is the Debate: A Look at Why and How B2B Marketers Should (or Shouldn’t) Gate Content

Published September 30, 2015 by Cara Wood

Gates are pretty nifty things. They look nice with white picket fences, or threatening with giant brick walls. Most importantly, though, gates are there to allow only certain people through into the inside. The thing about... Continue Reading

What is Retargeting? How Software Marketers Can Convert Lost Web Visitors

Published September 11, 2015 by Caroline Malamut

Someone visits your software website; they click around, read some info about your product, but more than likely, they leave your site without converting. Frustrating, right? Unfortunately, that’s how 98% of your web traffic behaves as,... Continue Reading