If you’re a sales or marketing manager in a small business, you know how challenging it is to organize customer data; identify customer needs; capture potential leads; and build a synergy between the marketing, sales, and... Continue Reading

If you are a sales manager, chances are you’re overwhelmed by the amount of contact information stored on your device. If you find it hard to turn prospects into leads and are not able to keep... Continue Reading

Both customer success and customer experience software are built to prioritize one thing for customer success managers and salespeople—their audience. However, despite both software categories focusing on your customers, their functions differ from each other. This... Continue Reading

Is your customer data scattered? Is there no synergy between your marketing, sales, and support teams? Are you having a hard time identifying customer needs? If your answer to these questions is yes, then customer relationship... Continue Reading

Customer relationship management is about focusing your efforts on the customer, not the tools that enable customer care. Customer relationship management (CRM) can refer to both a business strategy for building customer relationships and the technological... Continue Reading

A recent study found that, on average, retailers only fully respond to customer help request emails 54% of the time. Yikes!! Do you know how your company measures up? If you’re unable to answer, have no fear! A... Continue Reading

Smart Device Adoption Wallops All Expectations If there is any lingering doubt that mobility is a must-have in today’s customer care strategy, just take a look at some basic sales data: Nearly 326 million smart devices... Continue Reading

Do you believe that customer service can be your best marketing tool? If you do, chances are that you will sail through the hardships of stiff competition. But if you don’t, and feel that your customer... Continue Reading

Our support staff here at PhaseWare has learned from our clients that there can be a big difference between phone support and live chat support. I looked for some additional information but using chat for complex customer support... Continue Reading

Good customer service can increase the probability of future purchases and boost long-term loyalty. If the service is both easy and useful customers may consider purchasing more products or services and they are much less likely... Continue Reading