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5 Inclusivity Scenarios You Need to Design For

infographic on inclusivity scenarios you need to design your website for

Published Jan. 08, 2021 by Olivia Montgomery

Not everyone has the same online experience and capabilities. Don’t alienate potential new customers when there are simple ways to accommodate for many common issues. Read the full report from our survey: It’s Time to Optimize Your Digital... Continue Reading

5 Things You Can Do to Promote Digital Accessibility

Published Jan. 07, 2021 by Toby Cox

Are you leaving customers behind? Here are some ways to make sure your website is usable for customers with vision impairments. While this article focuses on visual impairment, digital accessibility extends to other disabilities such as difficulty... Continue Reading

How This Business Used Software to Make Online Classes Better

boy in a blue shirt sits in front of a laptop with a chemistry beaker and wrench representing virtual STEM education

Published Dec. 22, 2020 by Toby Cox

Software helped Tondalaya Takapu take her STEM education program virtual, but it was her creative approach to virtual learning that kept students engaged and scaled her business. Tondalaya Takapu, U.S. Air Force veteran, cybersecurity analyst, and business... Continue Reading

Ways to Connect Virtually: How This Real Estate Company Used Software to Connect With Employees and Clients

connect virtually with clients

Published Dec. 17, 2020 by Toby Cox

Real estate company Homie’s newly virtual team relies on software to connect with each other and their clients. Homie is a tech-based real estate company that uses its online platform to simplify home buying and selling. The... Continue Reading

Top 20 of 2020: Tech Companies That Helped Businesses Thrive This Year

header image shows a woman gesturing at a number 20 graphic with a star rating behind it

Published Dec. 14, 2020 by Lisa Hedges

Learn about 20 software companies that have been the most valuable to small businesses trying to survive the unique challenges of 2020. I don’t have to tell you what a doozy this year has been. You already... Continue Reading

How to Lessen the Impact of the Digital Divide and Connect With More Customers Online

Published Dec. 02, 2020 by Toby Cox

When it comes to the digital divide, there’s a lot outside of your control. After all, you don’t govern your customers’ internet speeds. What can you control, then? Your website. Remember dial-up? Connecting to the internet... Continue Reading

It’s Time to Optimize Your Digital Experience to Meet Customer Expectations

Published Nov. 24, 2020 by Olivia Montgomery

For professional service providers, an inclusive digital experience will bring long-term success. Consumers are familiar with online shopping and digital marketing, but working online with a lawyer or an accountant is still a pretty new experience. Not... Continue Reading

3 Ways You Can Better Meet Customer Needs Online to Boost Sales

Julianne Autry

Published Nov. 17, 2020 by Toby Cox

Offering the best possible online experience means you won’t miss out on valuable customers. When the pandemic moved most of us online for a majority of our days, service providers moved to meet clients where they were:... Continue Reading

How a Small Print Shop Quickly Developed a Marketing Strategy for Long-Term Growth

Published Nov. 09, 2020 by Toby Cox

A sudden 60% drop in sales forced this shop to develop a digital marketing strategy from scratch. Learn how you can adapt, persevere, and succeed, too. Megan O’Reilly had the kind of low-maintenance marketing tactics busy... Continue Reading

How This Business Owner Used Software to Bring Back a Beloved American Tradition: The Drive-In Movie Theater

Published Oct. 19, 2020 by Toby Cox

Doreen Sayegh swapped her movie theater for a drive-in and used software to create a safe, efficient experience for employees and customers, giving this ode to American tradition a modern twist. Doreen Saygeh decided to close her... Continue Reading

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