The Top Challenges Small Business Leaders Are Facing

Published December 2, 2021 by Lauren Spiller

For small businesses that made it through 2020, there was a lot riding on the new year. In February of 2021, almost half (49%) of small business leaders surveyed in Capterra’s 2021 Marketing Technology Survey named... Continue Reading

Attention Retailers: Here’s What You Should Be Doing About Sustainability Now

Published December 1, 2021 by Olivia Montgomery, PMP

We’ll share the sustainability factors consumers want to help inform your product design and production strategy to meet their new demands. *With contribution by Agnes Teh Stubbs Should your small retail business be making everything locally?... Continue Reading

How to Get Verified on Instagram (Blue Check Mark)

Published November 24, 2021 by Capterra

Learn about check-mark eligibility and the verification process in this easy-to-follow guide. The blue check mark on Instagram is a highly sought after addition to any social media account. But what is the check mark’s purpose,... Continue Reading

Start, Stop, Continue: 5 Action Items for Creating a Business Strategy Plan

Published November 23, 2021 by Samantha Clark - Guest Contributor

Whether you run a small family-owned bakery or an IT startup and want to become the next Google or Amazon, you need to develop a business strategy plan. Without a business strategy, you’ll find yourself at... Continue Reading

How To Make Your Instagram Private

Published November 23, 2021 by Capterra

Unless you are under the age of 18, your personal Instagram account is by default set to display publicly. The process of setting your Instagram profile to private is quite simple, but there are some things... Continue Reading

How Long Can Instagram Videos Be?

Published November 19, 2021 by Capterra

Instagram (IG) is no longer simply a photo-sharing and messaging app. With the integration of video posts, live streams, and Instagram Reels, there are now multiple ways to share video content on the platform and reach... Continue Reading

How to Delete a Facebook Group

Published November 19, 2021 by Capterra

Some things run their course… like Facebook groups. If you are an admin of a Facebook group and you would like to permanently remove your group from Facebook, you can do so by deleting your Facebook... Continue Reading

How to Unlike Something on Facebook: A Step-by-Step Guide

Published November 10, 2021 by Capterra

Since Facebook ads target users based on their likes, unliking pages that no longer post content that appeals to you will help you avoid irrelevant ads on your newsfeed. Facebook also allows its users to unlike... Continue Reading

How to Add Music to a Facebook Story: A Step-by-Step Guide

Published November 8, 2021 by Capterra

Facebook stories are a great way to engage your followers––and they’re fun to make. In addition to sharing text posts, images, or videos, the Facebook Stories feature allows you to spice up your content with graphics,... Continue Reading

How To Tag People on Instagram

Published November 2, 2021 by Capterra

Instagram’s roughly one billion users worldwide make it a perfect platform to build relationships and communities for social purposes or for business marketing. How do you make those connections and invite people to join the conversation?... Continue Reading