For professional service providers, an inclusive digital experience will bring long-term success. Consumers are familiar with online shopping and digital marketing, but working online with a lawyer or an accountant is still a pretty new experience. Not... Continue Reading
Offering the best possible online experience means you won’t miss out on valuable customers. When the pandemic moved most of us online for a majority of our days, service providers moved to meet clients where they were:... Continue Reading
A sudden 60% drop in sales forced this shop to develop a digital marketing strategy from scratch. Learn how you can adapt, persevere, and succeed, too. Megan O’Reilly had the kind of low-maintenance marketing tactics busy... Continue Reading
Doreen Sayegh swapped her movie theater for a drive-in and used software to create a safe, efficient experience for employees and customers, giving this ode to American tradition a modern twist. Doreen Saygeh decided to close her... Continue Reading
Learn how your manufacturing business can leverage digital marketing tactics to remain relevant in a pandemic-hit market. The COVID-19 pandemic landed manufacturing businesses like yours in uncharted waters overnight. Most had to cut production, and though demand... Continue Reading
Instead of continuing to sell to businesses, manufacturers had to figure out how to directly reach consumers when the pandemic hit. Software helped them do it. Prior to the pandemic, Armandas Tiskevicius’ business, Mezzoroni, was a... Continue Reading
Small businesses can connect with their customers in new ways on social media and boost engagement with clear calls-to-action. More than half of the world’s population uses social media, but how can businesses like yours reach those... Continue Reading
Build community around your brand to transform single-purchase customers into loyal, returning ones. Good businesses make sales, but great businesses figure out how to keep customers coming back. Since the pandemic started, many businesses have needed to adapt... Continue Reading
Learn what small businesses are doing now and what analysts predict digital business transformation will look in 2021. In December 2019, Gartner published a report recommending that to build and expand a digital business, businesses should “prepare... Continue Reading
Death is an uncomfortable but unavoidable part of life, especially during a pandemic. Software helps businesses in the death-care industry comfort their grieving or worried clients while maintaining social distance. The van that brought Frankie to... Continue Reading
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