“I can’t find this in my size/color/preferred Disney character—are there any more in the back?” We’ve all heard (or used) this customer question. If you’re on the selling end, more often than not there is no “back.”... Continue Reading
Open source eCommerce software—like other business software—can make or break you. It brings up a lot of questions right out of the gate, such as: Is it a good choice for my small business? Is it powerful enough... Continue Reading
While retailers and brands take pride in having large assortments, it’s becoming more difficult for consumers to make a choice. Consumers may love having options, but they don’t want to spend hours rifling through a volley... Continue Reading
They appear in once-vacant storefronts, unfold from nondescript shipping crates, and appear in forms ranging from circus tents to igloos. They showcase designer gowns, provide a space to preview movies, and even serve Cheetos-crusted fried pickles. They are... Continue Reading
When I was young and foolish, Amazon was a place to buy books, music, and movies. Now, it’s a place to buy almost anything and to have those anythings shipped to your home in hours. I can... Continue Reading
You think you know your biggest competitors. Certainly, there are those companies that spring to mind first—same industry, similar business model, etc. You can easily name the reasons you consider them competitors—but simple overlap really just makes... Continue Reading
Your hard work paid off. You attracted the attention of a potential customer, led them all the way through your buying funnel, and you even got them to add something to their cart. But suddenly—they disappeared without... Continue Reading
This is not a list of the dos and don’ts of point of sale (POS) software for small business. Ok, yes it is. But that doesn’t mean it’s a scary read. POS systems are meant to help small... Continue Reading
Opening a coffee shop is a different beast than, say, opening a fine dining restaurant where your guests have the luxury of time. Coffee shops are fast-moving, high-energy, free-flowing places where customers come to get their caffeine... Continue Reading
POS systems are like significant others. When you’re involved with one you love, everything is incredible and you feel like there’s nothing you can’t accomplish together. But when you make the wrong choice, that decision could... Continue Reading
