Kickstart Your SEO Strategy With 6 SEO Tips for Small Businesses

Published September 30, 2022 by Lauren Spiller

For small business retailers and marketers with basic SEO knowledge, it’s hard to tell where to focus your efforts. You don’t have in-house SEO expertise to execute a long-term strategy, yet you need to continuously improve... Continue Reading

How to Prioritize Customer Retention in Your Digital Strategy

Published September 8, 2020 by Samantha Bonanno; Updated on September 30, 2022

Customer retention is key to growing your business. A loyal customer base brings in regular revenue while allowing you to capture ever-larger segments of your target audience. A 2022 Gartner poll of customer service and support... Continue Reading

What Is an SEO Consultant, and What Do They Do?

Published September 29, 2022 by Lauren Spiller

Search engine optimization (SEO) is a complicated endeavor, subject to algorithm changes and search trends. If you’re intimidated by the thought of optimizing your website—particularly on top of the other demands of running a small business—you’re... Continue Reading

What Does a Digital Marketing Agency Do?

Published September 21, 2022 by Gary Froniewski

A little help can go a long way in promoting a business, and deciding whether that means hiring more employees or bringing in outside resources often brings about more questions than answers. Hiring a digital marketing... Continue Reading

4 Steps To Find the Right Branding Agency (Free Scorecard Attached)

Published September 21, 2022 by Amita Jain

There are a million branding agencies, and each claims to offer solutions to the branding needs of all types of businesses. Also, most agencies have comparable services and audience reach. Such an overabundance of options can... Continue Reading

Steer Clear of These Four Red Flags When Outsourcing SEO Services

Published September 19, 2022 by Lauren Spiller

If you’re thinking about outsourcing your search engine optimization, or SEO service, you’re in good company. Forty-two percent of respondents in Gartner’s 2022 Tech CEO Survey have hired external SEO contractors[1]. But how exactly does a... Continue Reading

Should You Outsource SEO? 4 Signs It’s Time

Published September 19, 2022 by Lauren Spiller

If you oversee marketing at your small business, you’re well aware of the time and effort it takes to maintain a website or create content. To that end, you know how frustrating it is when your... Continue Reading

What Is a Web Development Company and What Do They Do?

Published September 15, 2022 by Adam Carpenter - Guest Contributor

If you’re looking to create your own website, or spruce up your existing site, you may be interested in hiring a web development company. But what do they do, and how can this help boost your... Continue Reading

Brand vs. Company: Understanding the Differences

Published September 14, 2022 by Amita Jain

As a small business owner, should you focus on sales or brand-building? Small businesses are often too distracted by what’s measurable (e.g., sales, returns), forsaking the broader cumulative effect of activities such as branding. They feel... Continue Reading

Does AI Write Better Copy Than Humans? Most Marketers Think So

Published September 13, 2022 by Meghan Bazaman

In order to improve SEO and attract leads, marketers are under big pressure to churn out new content quickly and continuously. And writing all that ad copy or blog posts is often difficult and time consuming,... Continue Reading