How To Win Your Best Customers With Outbound Sales

Published November 19, 2021 by Eric Quanstrom - Guest Contributor

Winning in business is all about winning in sales. To get new opportunities, you have to constantly fill your sales pipeline with high-quality leads. According to a recent report by Hubspot, 34% of B2B marketers say... Continue Reading

How To Use Search Intent Analysis To Do More Effective Keyword Research

Published November 19, 2021 by Ken Marshall - Guest Contributor

It’s not enough to just do keyword research. Learn why factoring in search intent is key to your SEO strategy. If you’re a small business owner looking to grow your business through a scalable and easy... Continue Reading

10 Best Free Survey Software

Published November 11, 2021 by Shephalii Kapoor

Are you a customer or marketing manager dependent on surveys and feedback to improve your customer experience or gain new insights? Do you struggle with poorly collected data or lackluster customer communication? Do you find it... Continue Reading

Category Compare: Email Marketing vs. Marketing Automation Software

Published November 4, 2021 by Ashish Upadhyay

Despite having many overlapping features, email marketing and marketing automation are two distinct software categories. This report will highlight the similarities and differences between the two tools so you can decide which one better suits your... Continue Reading

How To Equip Your Marketing Team for Digital Transformation

Published October 22, 2021 by Sharjeel Ahmed - Guest Contributor

Learn how digital transformation has changed the marketing industry and what skills your marketing team should develop today to be successful tomorrow. For marketers today, digital transformation is one of the most important topics. It’s not... Continue Reading

What are KPIs in Marketing? 7 Important KPIs for Successful Marketing Campaigns

Published October 1, 2021 by Collin Couey

Understand what KPIs are and why they’re useful for marketing campaigns to develop successful marketing strategies that generate revenue and help your brand grow. To run a successful marketing campaign—whether it’s digital or offline—you need a... Continue Reading

4 Essential Digital Marketing Channels To Grow Your Business

Published September 30, 2021 by Collin Couey

Digital marketing is no longer just nice to have. As a business, it’s important to understand what digital channels are available, when to use them, and why they’re necessary. If you’re a business transitioning from traditional... Continue Reading

6 Best Free Email Marketing Software for Small Businesses

Published September 28, 2021 by Kritika Tyagi

As a small business marketing manager, you may know that finding the right marketing tool to target your leads is a challenge. Especially when you are on a limited budget, you need an effective marketing platform... Continue Reading

Everything You Need to Know About Performance Marketing

Published June 2, 2021 by Samantha Bonanno

This guide will answer all your questions about performance marketing, from what it is to how to implement it at your business. In an ever-changing digital world, marketing leaders are constantly looking for cost-effective ways to... Continue Reading

Build Your Startup Marketing Strategy With These 3 Steps

Published May 20, 2021 by Samantha Bonanno

These three steps will ensure your startup has a strong, steady foundation to build a marketing strategy on. Startups. Synonymous with a fast pace and high growth margins. You’ve found your niche, have a solution to... Continue Reading