When a potential customer gives you permission to communicate with them, you can’t afford to take the opportunity for granted. A great way to quickly alienate a potential customer is to email them marketing messaging that they... Continue Reading
Green marketing is about more than making the most of a trend—it’s about meeting a rising consumer expectation. In an October 2019 report, Nielsen found that 73% of global consumers would definitely or probably change their consumption... Continue Reading
A strong brand marketing strategy can set your business apart from the competition: Here’s how to build it. In a year of disruption, sales and marketing teams have been scrambling to adapt and reprioritize their marketing strategies. CEOs... Continue Reading
New survey data shows that in the new digital normal, businesses are keeping a close eye on their customer retention rate. In the new digital normal of 2020, customer retention is top of mind for most business... Continue Reading
Unsure how to shop for marketing software? Here’s a quick breakdown of the tools you need, what to expect from them, and how to select the right ones. Successful marketing needs more than eye-catching business cards and... Continue Reading
Effective segmentation doesn’t limit opportunity; it’s a way to prioritize and focus your marketing and sales resources on customers most ready to buy from you now. What is market segmentation? Market segmentation is a strategy of organizing your... Continue Reading
Too many leads and not a way to prioritize them? These tools with built-in lead scoring will help you identify which leads to focus on first. Converting a lead into a customer is a long and... Continue Reading
The nitty-gritty of social selling lies in the basics. Familiarize yourself with these tips before getting started. If you own or work with a business that sells online, you must have heard of the term “social selling.”... Continue Reading
Spending hours finding information on prospective customers? Use these free tools to automate the task instead. “How many companies in this city belong to the X industry?” “How many of these companies have the budget to buy my... Continue Reading
Confused by the dozens of tools on the market? Explore the top tools and what they have to offer. In a recent study, Gartner analyzed 575 reviews from businesses to identify what they would do differently with... Continue Reading
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