Published April 9th, 2018 by Tirena Dingeldein

Update 4/9/2018: This article was updated to add six new free survey software options. What if I told you there was a way to see into the minds of your current small business clients and predict their... Continue Reading

Published April 3rd, 2018 by Cathy Reisenwitz

Update 4/3/2018: This post has been updated to remove Ghost, Joomla, Drupal, Textpattern, Postach.io, Hubspot, and Tumblr, as well as add Squarespace, Wix, Weebly, and TypePad. WordPress seems to be everywhere you look when you’re blogging. It’s like... Continue Reading

Published March 30th, 2018 by Andrew Conrad

So you want to be a social media manager. You’ve been on Twitter since you learned how to type, you adopted Snapchat before it was cool, and you actually know what Houseparty is (and, no, I’m not... Continue Reading

Published March 16th, 2018 by Cathy Reisenwitz

Marketing automation software sounds great, right? Spend less time doing manual tasks, and get more accurate analytics to quickly see which channels are giving you a positive ROI. Especially as a small business owner or solopreneur, you... Continue Reading

Published February 22nd, 2018 by Stefan Debois

If you left for vacation today, what type of transportation would you use? Did you notice what happened as soon as you read that question? In your head, you started answering it right away. Even if the question... Continue Reading

Published February 14th, 2018 by Cathy Reisenwitz

There are a million Google AdWords guides for professional internet marketers. But what if you’re brand new to search engine marketing and have never logged in to Google AdWords? Or you have logged in, but still have... Continue Reading

Published February 8th, 2018 by Andrew Conrad

Did Santa leave a shiny new CRM under the tree for you and your sales team this holiday season? If he did, you’ve got a powerful new business tool to streamline customer relations, save time, and even... Continue Reading

Published February 2nd, 2018 by Cathy Reisenwitz

There’s one number every CEO needs to determine, and every marketer needs to know—target cost per acquisition (CPA). Typically, your marketing budget is the money you have left over to grow your business after you take care... Continue Reading

Published January 25th, 2018 by Andrew Conrad

Update 1/25/18: It’s been almost two years since our last update, so we double-checked the existing solutions, checked the comments for new suggestions, and added new screenshots. We also removed options that are no longer free... Continue Reading

Published January 19th, 2018 by Jeff Pash

All sales and marketing is an exercise in persuasion. Regardless of what, where, and how you sell, you’re essentially trying to persuade your customers to consume more. Persuasion is built on some relatively simple fundamentals. Master these... Continue Reading