Effective segmentation doesn’t limit opportunity; it’s a way to prioritize and focus your marketing and sales resources on customers most ready to buy from you now. What is market segmentation? Market segmentation is a strategy of organizing your... Continue Reading
Too many leads and not a way to prioritize them? These tools with built-in lead scoring will help you identify which leads to focus on first. Converting a lead into a customer is a long and... Continue Reading
The nitty-gritty of social selling lies in the basics. Familiarize yourself with these tips before getting started. If you own or work with a business that sells online, you must have heard of the term “social selling.”... Continue Reading
Spending hours finding information on prospective customers? Use these free tools to automate the task instead. “How many companies in this city belong to the X industry?” “How many of these companies have the budget to buy my... Continue Reading
Confused by the dozens of tools on the market? Explore the top tools and what they have to offer. In a recent study, Gartner analyzed 575 reviews from businesses to identify what they would do differently with... Continue Reading
Struggling to get your sales reps to sell a new product? These expert tips will motivate them and improve their engagement with the new product. In April 1981, Xerox launched the Xerox Star. It was the first-ever... Continue Reading
Unsure how to shop for marketing software? Here’s a quick breakdown of the major building blocks of a successful marketing tech stack. A successful marketing strategy needs more than eye-catching business cards and a “We’re Open!” sign... Continue Reading
Ready for 2020 to be a year of growth? Check out these five marketing ideas for your small business. Most of us look toward the coming year with questions. If you’re a small business owner, you’re probably... Continue Reading
Optimize your customer experience program by adding breadth and depth to your CX initiatives. Customer experience (CX) is so expansive and wide-ranging that it can be difficult to know where to focus your optimization efforts. We recently covered... Continue Reading
Too many articles claiming to have earth-shattering news about customer experience? Let the experts curate a shortlist for you. Here’s what you need to know this week: Reputation.com and Alorica partner to develop new CX solution, AgilOne... Continue Reading
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