Why Reducing Sales Friction Leads to More Sales and Long-Term Growth

Published August 12, 2022 by William Delong - Guest Contributor

You’ve seen an uptick in abandoned carts lately, and it’s not just about inflation or rising prices. Then your team dug a little deeper only to find out your inventory management system glitched and was showing... Continue Reading

Types of Advertising Agencies and How To Choose One

Published August 11, 2022 by Adam Carpenter - Guest Contributor

The earliest advertising “media” was word of mouth, which eventually took a back seat to newspapers between the 15th and 16th centuries.[1] Soon after, entrepreneurs founded ad agencies to serve as the “middleman” between businesses and... Continue Reading

Marketers Are Finding Alternatives to Third-Party Cookies

Published August 5, 2022 by Sydney Chamberlain - Guest Contributor

Increasing concerns and regulations surrounding consumer privacy have led both Safari and Firefox to block third-party cookies, and they’re set to disappear in Chrome by next year. While this might be considered a big win for... Continue Reading

5 Quick Steps to Create a Content Strategy and Measure Performance

Published July 22, 2022 by Nicole Ramirez - Guest Contributor

Content strategy is the “long game” of marketing tactics. Rarely will a customer purchase your product or use your service after reading one piece of content. However, the key is to build upon that strategy and... Continue Reading

Top 10 Sales Tools For Small Businesses

Published July 18, 2022 by Ashish Upadhyay

Sales are essential for any business, but for a small business owner, sales are the lifeblood that helps run a tight ship. Business development representatives and sales managers at SMBs face a cutthroat environment full of... Continue Reading

Category Compare: Data Analysis vs. Statistical Analysis

Published June 28, 2022 by Preksha Buttan

Both data analysis and statistical analysis software solutions have common business applications, i.e., solving business queries by deriving insights from data. However, to do so, the former establishes a relationship between data points, and the latter... Continue Reading

5 Sales Templates That Will Engage Cold Email Leads

Published June 27, 2022 by Kyle Rich

Sales managers and salespeople know that in order to engage and interact with a potential lead, you have to get straight to the point to hook them. While cold sales calls still have their place, cold... Continue Reading

5 Best Free SEO Software For Your Business

Published June 23, 2022 by Ashish Upadhyay

Has your website stopped appearing in search results? Or has it made a home for itself on the second page of Google search? If you are a digital marketing or search engine optimization (SEO) manager, such... Continue Reading

How To Launch a Lead Generation Strategy

Published June 22, 2022 by Josh Clark - Guest Contributor

Are you looking for a way to increase sales for your business? To boost sales, you have to generate and nurture leads. And for that, you need a lead generation strategy. What is lead generation? Lead... Continue Reading

Top 9 Affiliate Software for Small Businesses

Published June 7, 2022 by Supriya Deka

Do you partner with external sellers or businesses to promote your offerings to a broader audience and increase visibility? Partnering with affiliates is a great way to boost your marketing efforts and reach more buyers. But... Continue Reading