Use the reporting feature of social media marketing analytics software to check how well your social media campaigns are performing. Here are the top five tools that offer this capability. Your customers spend a significant amount of... Continue Reading
CRM software isn’t just for big businesses with big resources. These three options are useful and easy to use. Customer relationship management (CRM) software helps large companies better connect with their customers to build stronger relationships and,... Continue Reading
When a potential customer gives you permission to communicate with them, you can’t afford to take the opportunity for granted. A great way to quickly alienate a potential customer is to email them marketing messaging that they... Continue Reading
Green marketing is about more than making the most of a trend—it’s about meeting a rising consumer expectation. In an October 2019 report, Nielsen found that 73% of global consumers would definitely or probably change their consumption... Continue Reading
A strong brand marketing strategy can set your business apart from the competition: Here’s how to build it. In a year of disruption, sales and marketing teams have been scrambling to adapt and reprioritize their marketing strategies. CEOs... Continue Reading
Growing your business using social media is like preparing for a marathon. It needs a meticulous strategy built from the ground up. I’m going to say something that may surprise you coming from a software research and... Continue Reading
New survey data shows that in the new digital normal, businesses are keeping a close eye on their customer retention rate. In the new digital normal of 2020, customer retention is top of mind for most business... Continue Reading
Unsure how to shop for marketing software? Here’s a quick breakdown of the tools you need, what to expect from them, and how to select the right ones. Successful marketing needs more than eye-catching business cards and... Continue Reading
Effective segmentation doesn’t limit opportunity; it’s a way to prioritize and focus your marketing and sales resources on customers most ready to buy from you now. What is market segmentation? Market segmentation is a strategy of organizing your... Continue Reading
Too many leads and not a way to prioritize them? These tools with built-in lead scoring will help you identify which leads to focus on first. Converting a lead into a customer is a long and... Continue Reading
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