As more organizations move toward customer centricity, maintaining a customer database on paper and in spreadsheets is simply not enough. A customer database contains large volumes of information that gives companies insights that will help them close... Continue Reading
Update 6/21/2018: This piece was updated to include the most popular CRM and marketing automation software options from Capterra’s Top 20 reports and an updated overview of the differences between the two solutions. Customer relationship management... Continue Reading
No matter what you’re selling, you’ll face some of the same sales objections day after day. Customers who say that your product is too expensive, or that they need to talk to someone else internally before deciding,... Continue Reading
If your business is struggling to find leads, you’re not alone. Gartner and CEB surveyed small and midsize business (SMB) leaders, 61% of whom cited client/customer acquisition as their top priority, above customer retention, improving efficiency, cutting... Continue Reading
Extra! Extra! Read all about it! It’s 5:00 p.m. on a Friday, the quarterly meeting has just wrapped up, and hype is building throughout the office. There’s exciting news and you just can’t wait to share it.... Continue Reading
We’ve said it before, and we’ll say it again: email marketing is not dead. Most businesses, by definition, are in the business of making money. And in order to make money, you often need to market your business... Continue Reading
Email marketing is the new paper mail. With traditional post, there is no way to track which of your mailings are being opened, nor can you count how many of your subscribers threw away the mail... Continue Reading
Customer relationship management software lets you spend less time completing manual tasks and keeps track of who you talk to and when you need to follow up. As a small business owner or solopreneur, you don’t have... Continue Reading
[Update 5/9/2018: The winter is over, and it was time to do a little spring cleaning on our free and open source CRM piece. We sorted through all of the great comments and recent research for... Continue Reading
Sales can be a trial-by-fire type of profession, best suited for people who love to learn by doing. For sales teams at small businesses, those fires are even riskier. You often don’t have the revenue, support, infrastructure,... Continue Reading
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