Capterra Value Report: A Price Comparison Guide for Customer Relationship Management (CRM) Software

Published January 21, 2022 by Himanshi Arora

Compare pricing for the top customer relationship management software products with the highest value-for-money and functionality ratings. There are many things to consider when choosing software for your business, but users consistently tell us that two... Continue Reading

10 CRM Features and Why You Need Them

Published October 18, 2019 by Lauren Spiller; Updated on January 12, 2022

For a successful business, it doesn’t get much more essential than customer relationship management. This crucial, time-consuming, and tedious task is also prone to human error. We’ve all suffered on the customer side of things, bouncing... Continue Reading

Top 10 Free CRM Software For Your Business

Published March 18, 2021 by Barkha Bali; Updated on December 2, 2021

Free CRM software enables customer interaction, support, and relationship management. Gone are the days when businesses needed multiple spreadsheets to record customer data and indulge in manual data-entry tasks with every update in the sales pipeline.... Continue Reading

3 Salesforce Alternatives for CRM

Published April 26, 2021 by Collin Couey

Salesforce is everywhere, but it’s not the only option. We did the research to give you choices. One of the most popular ways to learn about your clients and improve their experience is by building a... Continue Reading

The Most User Friendly Small Business CRM Software

Published November 20, 2020 by Andrew Conrad

CRM software isn’t just for big businesses with big resources. These three options are useful and easy to use. Customer relationship management (CRM) software helps large companies better connect with their customers to build stronger relationships... Continue Reading

What’s the Difference Between CRM and Marketing Automation Software?

Published October 11, 2019 by Tirena Dingeldein

Customer relationship management (CRM) software and marketing automation software are different. If you’re surprised by this, that’s OK. At face value, they seem to be the same. In actuality? They serve two distinct purposes. Marketing and... Continue Reading

What Is Contextual Data and How to Collect It

Published June 25, 2019 by Kristen Bialik

Contextual data can provide much-needed insight into customer behavior patterns, helping you improve their experience. At one time or another, we’ve all heard a famous quote misconstrued or taken out of context. And though Robert Frost... Continue Reading

Want the Best ROI on Your CRM Software Purchase? First, Set a Budget

Published April 15, 2019 by Suzie Blaszkiewicz

Learn how small-business software buyers are budgeting for software purchases in 2019. In the world of startups and small businesses, knowing how to bootstrap and budget can make or break a company. When to invest and... Continue Reading

Top 20 Most User-Friendly CRM Software Report Methodology

Published December 14, 2018 by Liann Mosier

Top 20 reports are updated annually. This report was updated on 12/14/2018. Connecting with prospective customers in order to make deals is one of the keys to success in sales. The more great deals a sales... Continue Reading

Top 20 Most Affordable CRM Software Report Methodology

Published December 14, 2018 by Liann Mosier

Top 20 reports are updated annually. This report was updated on 12/14/2018. Thirteen percent of all U.S. jobs are full-time sales positions. That means that over 18 million people make their living by getting people on... Continue Reading