Hiring an agency to help improve your digital marketing efforts may be the right decision, but how do you make sure you’re hiring the right one? Anyone with a computer can create a website and sell... Continue Reading

Small businesses have specific advertising budget constraints that necessitate careful planning and strategy. Even though you may be convinced, like other small business decision-makers, that it pays to advertise, figuring out how to invest your hard-earned... Continue Reading

As a marketing manager, you might often wonder what strategies your competitors use to make their campaigns successful, right? What do their campaigns have that yours don’t? Brainstorming and guesswork can only get you so far.... Continue Reading

If you’re a marketer, you’ve probably heard the term programmatic advertising, an increasingly popular way for businesses to attract more customers. The numbers back this up. According to a 2021 report, over 91% of digital ad... Continue Reading

One in four U.S. adults live with some type of physical or mental disability[1]. Yet they are often excluded from receiving digital marketing messages due to accessibility barriers. If your marketing content isn’t accessible to all... Continue Reading

The symbol of a sales funnel provides a one-way picture of how prospects start at the top and work their way down their customer journey. But a funnel has limits. A marketing funnel, on the other... Continue Reading

You’ve seen an uptick in abandoned carts lately, and it’s not just about inflation or rising prices. Then your team dug a little deeper only to find out your inventory management system glitched and was showing... Continue Reading

The earliest advertising “media” was word of mouth, which eventually took a back seat to newspapers between the 15th and 16th centuries.[1] Soon after, entrepreneurs founded ad agencies to serve as the “middleman” between businesses and... Continue Reading

Increasing concerns and regulations surrounding consumer privacy have led both Safari and Firefox to block third-party cookies, and they’re set to disappear in Chrome by next year. While this might be considered a big win for... Continue Reading

Content strategy is the “long game” of marketing tactics. Rarely will a customer purchase your product or use your service after reading one piece of content. However, the key is to build upon that strategy and... Continue Reading