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The Master Guide to Market Segmentation: Definitions and Strategies for Your Business

Published Aug. 05, 2020 by Samantha Bonanno

Effective segmentation doesn’t limit opportunity; it’s a way to prioritize and focus your marketing and sales resources on customers most ready to buy from you now. What is market segmentation? Market segmentation is a strategy of organizing your... Continue Reading

Top 6 Sales and Marketing Tools With Built-in Lead Scoring Feature

Published Jul. 13, 2020 by Rupal Bhandari

Too many leads and not a way to prioritize them? These tools with built-in lead scoring will help you identify which leads to focus on first. Converting a lead into a customer is a long and... Continue Reading

Struggling to Create a Social Selling Strategy? Here Are 5 Tips That Will Help You Bring in More Leads

Impact of social selling initiatives on total sales

Published Apr. 10, 2020 by Rupal Bhandari

The nitty-gritty of social selling lies in the basics. Familiarize yourself with these tips before getting started. If you own or work with a business that sells online, you must have heard of the term “social selling.”... Continue Reading

Sales Prospecting Must-Haves: 6 Free Tools to Save Hours Every Day

A comparison of 6 sales prospecting tools.

Published Apr. 07, 2020 by Rupal Bhandari

Spending hours finding information on prospective customers? Use these free tools to automate the task instead. “How many companies in this city belong to the X industry?” “How many of these companies have the budget to buy my... Continue Reading

5 Best Software for Sales Force Automation

Published Mar. 30, 2020 by Rupal Bhandari

Confused by the dozens of tools on the market? Explore the top tools and what they have to offer. In a recent study, Gartner analyzed 575 reviews from businesses to identify what they would do differently with... Continue Reading

Launching a New Product? Here Are 6 Tips to Improve Your Sales Engagement

Trouble with sales engagement? Here's how to take your graph up.

Published Mar. 13, 2020 by Rupal Bhandari

Struggling to get your sales reps to sell a new product? These expert tips will motivate them and improve their engagement with the new product. In April 1981, Xerox launched the Xerox Star. It was the first-ever... Continue Reading

5 Marketing Ideas for Growing Your Small Business in 2020

man standing underneath a chart line moving upward

Published Dec. 20, 2019 by Samantha Bonanno

Ready for 2020 to be a year of growth? Check out these five marketing ideas for your small business. Most of us look toward the coming year with questions. If you’re a small business owner, you’re probably... Continue Reading

How to Improve Customer Experience in Your Organization

header image shows a 5-star user rating with an upward trending arrow behind it

Published Dec. 19, 2019 by Kristen Bialik

Optimize your customer experience program by adding breadth and depth to your CX initiatives. Customer experience (CX) is so expansive and wide-ranging that it can be difficult to know where to focus your optimization efforts. We recently covered... Continue Reading

Capterra Connect: The Latest Customer Experience News, Articles, and Insights

IT management news header showing a news article overlaying a blue triangle

Published Dec. 17, 2019 by Ankita Singh

Too many articles claiming to have earth-shattering news about customer experience? Let the experts curate a shortlist for you. Here’s what you need to know this week: Reputation.com and Alorica partner to develop new CX solution, AgilOne... Continue Reading

3 Content Optimization Tools to Better Plan, Produce, and Promote Content

a monitor representing content optimization

Published Dec. 16, 2019 by Samantha Bonanno

The right content optimization tools get your content in front of the most eyeballs. Here are the three you need in your toolkit. Any marketer worth their salt will tell you that content is king. It doesn’t... Continue Reading

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