Category Compare: Lead Generation vs. Lead Nurturing

Published March 1, 2022 by Barkha Bali

In this report, we define and compare lead generation and lead nurturing software to help you decide which one suits your business needs. Both lead generation software and lead nurturing software are part of the marketing... Continue Reading

8 Best Free Mailchimp Alternatives

Published September 18, 2019 by Ashish Upadhyay; Updated on February 22, 2022

For digital or social media marketers at small businesses, email marketing is probably the go-to strategy for attracting new customers and retaining old ones. And for the tried-and-tested email marketing strategy, nothing sounds better than good... Continue Reading

A Price Comparison Guide for Marketing Software

Published February 21, 2022 by Priyanka Aggarwal

Compare pricing for the top marketing software products in various categories. The COVID-19 pandemic has posed multiple challenges for marketing leaders, and delivering success with the right marketing technology within budget is just one of those... Continue Reading

3 Best Free Transcription Software For Your Business

Published February 18, 2022 by Ashish Upadhyay

Transcription software converts speech to text through voice dictation or transcription. Picture this. As a sales rep, you have tons of recorded sales calls with potential customers, and now you need to sift through hours of... Continue Reading

6 Free Hootsuite Alternatives

Published November 1, 2019 by Shephalii Kapoor; Updated on February 17, 2022

Are you a social media manager who uses Hootsuite as a social media marketing and management tool to manage multiple social network channels? Well, for years, social media executives such as yourself have used the tool... Continue Reading

9 Best Free Video Editing Software

Published April 18, 2018 by Kritika Tyagi; Updated on February 14, 2022

Video editing software helps businesses create and edit videos. Videos communicate the story of your business, products, and services. They are an important tool to make customers learn about your offerings. Therefore, creating a video marketing... Continue Reading

Category Compare: Email Marketing vs. SMS Marketing Software

Published February 11, 2022 by Barkha Bali

In this report, we define and compare email marketing and SMS marketing software to help you decide which one suits your business needs. Both email marketing software and SMS marketing software help automate communication with prospects... Continue Reading

Improve Your First-Party Data Strategy—Our Research Shows You How

Published January 25, 2022 by Zach Capers

As a digital marketer, you must prepare for a decline in third-party cookies and the ever-increasing sophistication of digital consumers who demand value in exchange for their personal information. The clear answer to this dilemma is... Continue Reading

What Is Influencer Marketing? Here’s How It Works

Published January 12, 2022 by Collin Couey

If you’re a marketer, you’ve heard the term influencer marketing before, but maybe you’ve never considered it as a viable marketing option for your business and brand. You might want to reconsider because according to Industry... Continue Reading

What Is Text Marketing? Here’s How It Works

Published January 11, 2022 by Collin Couey

Curious about text marketing? Think it’s a good fit for your marketing efforts? Find out what it is and why it’s important for marketers. If you’ve been a marketer for any amount of time, you know... Continue Reading