Are you a social media manager who uses Hootsuite as a social media marketing and management tool to manage multiple social network channels? Well, for years, social media executives such as yourself have used the tool... Continue Reading

Video editing software helps businesses create and edit videos. Videos communicate the story of your business, products, and services. They are an important tool to make customers learn about your offerings. Therefore, creating a video marketing... Continue Reading

In this report, we define and compare email marketing and SMS marketing software to help you decide which one suits your business needs. Both email marketing software and SMS marketing software help automate communication with prospects... Continue Reading

As a digital marketer, you must prepare for a decline in third-party cookies and the ever-increasing sophistication of digital consumers who demand value in exchange for their personal information. The clear answer to this dilemma is... Continue Reading

If you’re a marketer, you’ve heard the term influencer marketing before, but maybe you’ve never considered it as a viable marketing option for your business and brand. You might want to reconsider because according to Industry... Continue Reading

Curious about text marketing? Think it’s a good fit for your marketing efforts? Find out what it is and why it’s important for marketers. If you’ve been a marketer for any amount of time, you know... Continue Reading

As a marketer, if Twitch isn’t on your radar, it really, really should be right now. The audience on Twitch, the Amazon-owned video game live streaming platform, has grown at a record rate. In 2020, average... Continue Reading

A socially-distant world has brought many changes to the way small businesses operate, including an increased reliance on digital marketing strategies. Many small businesses revamped their marketing strategy and invested in marketing software tools to build... Continue Reading

More martech, more problems? Investing in the right marketing software is half the battle. In Capterra’s recent marketing technology (martech) survey, 66% of small-business marketers think that their company is already investing enough in marketing tech.... Continue Reading

Winning in business is all about winning in sales. To get new opportunities, you have to constantly fill your sales pipeline with high-quality leads. According to a recent report by Hubspot, 34% of B2B marketers say... Continue Reading