/ Articles by Alexis Barron - Guest Contributor

Alexis Barron - Guest Contributor

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Content manager at Taktical Digital. Alexis has experience in marketing and community management for brands in fashion, lifestyle, media, and sustainability. Passionate about storytelling, Alexis has worked with brands in the U.S., U.K., and Latin America to help them reach their goals through content strategies and find creative ways to connect with audiences.

Leveraging Local Experts to Improve Social Media Effectiveness in International Markets

Published April 12, 2022

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As business has gone global, social media marketing has become increasingly challenging. On one hand, it’s important to send a consistent branding message. On the other, it doesn’t matter how uniform your message is if it doesn’t reach local customers.