/ Articles by Andrew Friedenthal

Andrew Friedenthal is a Content Analyst for Capterra focusing on B2C marketing software and technology. His research helps small businesses with a limited marketing budget function as efficiently and successfully as the marketing departments at giant corporations. As an avid consumer of all things geek culture, he is marketed to on a daily basis, so he knows what it's like to be on both sides of the relationship. Connect with him on LinkedIn.