/ Articles by Amita Jain
Amita Jain is a senior writer for Capterra, covering finance technology with a focus on expense management and accounting solutions for small-to-midsize businesses. After completing her master’s in policy studies from King’s College London, she began her career as a journalist in New Delhi, India, where she garnered first-hand knowledge of the startup space and the education sector. She spent nearly half a decade covering high-level events hosted by the United Nations and the Government of India. Her work has been featured in Gartner and Careers360, among other publications.
When she’s not contemplating tech solutions for SMBs, Amita finds her zen in swimming, doodling, and indulging in animated sitcoms and science fiction.
Maximize Your Tax Refunds: 6 Smart Tax Planning Tips for Small Businesses
Published February 8, 2024
Many small-business leaders find themselves consumed with endless paperwork and meetings with tax experts when the time for tax filing comes around. If you have a trusted tax accounting firm by your side, the scare of the tax season may be somewhat subdued. But even then, you may be anxious if you’re using every possible benefit to reduce tax obligations.
Top 3 Accounting Challenges Small Businesses Are Facing
Published January 30, 2024
Over the last few years, accounting has evolved from a mere number-crunching unit to a trusted advisor guiding small-business owners through fluctuating consumer demand, inflation, and high borrowing rates.
3 Strategic Ways To Reduce Your Operating Costs
Published October 11, 2023
Capterra’s 2023 Financial Planning Survey reveals that 92% of small-to-midsize businesses (SMBs) fear the impact of high inflation on their operations.*
8 Questions To Ask Before Hiring an Accountant for Your Small Business
Published September 27, 2023
Hiring an external accountant or accounting agency is a great way to have professionals take care of your bookkeeping and tax filing needs without losing focus from your core business operations or having to worry about managing an in-house accounting department.
The Most Valued Accounting Software Features by Business Size
Published July 18, 2023
When you’re in the market for new accounting software, getting the features right is harder than it seems. Most popular and highly rated software will already include the basic functions you need. So how do you avoid being part of nearly 30% of accounting software buyers that still end up disappointed by product functionality?*
Source-to-Pay vs. Procure-to-Pay: Which is Right for Your Business?
Published July 10, 2023
Accounting professionals don't have to be procurement experts, but it's helpful to know some procurement basics that impact profitability when your company is buying new products and services to run the business.
3 Key Budgeting Best Practices for Small Businesses: An Expert Speaks
Published April 19, 2023
Financial preparedness is critical for new businesses that may not have a cash reserve to draw upon. A recent Capterra survey* reveals this vulnerability: 16% of small businesses lack a buffer to weather unforeseen expenses (for example, sudden equipment breakdown), while 11% possess insufficient savings to endure a six-month lull in sales.
What is a Good Profit Margin for Small Businesses? A Comprehensive Guide for Entrepreneurs (Download Free Profit Calculator)
Published March 15, 2023
It can be difficult for small-business owners to determine what level of profitability will make their venture both sustainable and successful. Finding this 'sweet spot' requires careful calculation. You'll need to understand your costs and revenue in relation to industry standards so that you can not only have a good margin but also be competitive.
Is Your Social Media Plan Falling Through the Cracks? Use These 5 Best Practices to Build a Winning Strategy
Published January 12, 2023
As per Capterra’s Email and Social Media Marketing Survey 2022*, most (75%) marketers invest a large part of their budget in social media—but they don’t look too thrilled about the results. When it comes to utilizing social platforms to achieve marketing goals, only 16% of the surveyed marketers call the performance of their social media marketing efforts “excellent.”
What Are Branding Agencies and What Do They Do?
Published December 6, 2022
Are you a startup without in-house branding expertise and are waiting to hire a specialist until after you’ve run your business for a while? Or perhaps a small business owner who has done a lot of marketing work by yourself, but your customer growth is still below average? If yes, then hiring a branding agency or professional can get you off on the right foot.
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