Articles by Amita Jain

4 Steps To Find the Right Branding Agency (Free Scorecard Attached)

Published September 21, 2022 by Amita Jain

There are a million branding agencies, and each claims to offer solutions to the branding needs of all types of businesses. Also, most agencies have comparable services and audience reach. Such an overabundance of options can... Continue Reading

Brand vs. Company: Understanding the Differences

Published September 14, 2022 by Amita Jain

As a small business owner, should you focus on sales or brand-building? Small businesses are often too distracted by what’s measurable (e.g., sales, returns), forsaking the broader cumulative effect of activities such as branding. They feel... Continue Reading

How Data Analytics Is Changing the Way Accountants Work

Published July 7, 2022 by Amita Jain

Accounting is more than just balancing books or filing tax returns. Over the years, software has helped automate many manual accounting processes, allowing professionals to take up a more analytical role. However, the shortage of skilled... Continue Reading

4 Reasons Accountants Need Artificial Intelligence Skills

Published June 27, 2022 by Amita Jain

Artificial intelligence (AI) is supercharging everything in accounting—from detecting record-keeping errors to making predictions about future expenses. Clients want to use it, and accounting firms want to provide it to clients. But they both need people... Continue Reading

RPA in Accounting and Finance: Here’s Everything You Need To Know

Published June 22, 2022 by Amita Jain

Finance teams still spend a lot of time bookkeeping and analyzing historical performance. Despite automating basic accounting tasks, they remain markedly invested in preparing and consolidating data for day-to-day reporting. Is your team re-keying data from... Continue Reading

9 Basic (and New) Accounting Skills You Need for Success

Published June 9, 2022 by Amita Jain

Numerical prowess is critical to the accounting profession. But as technology makes entry-level tasks simpler and complex analysis easier, the combination of skills required from accountants is going beyond the basics. Accountants of today need tech-savviness,... Continue Reading

7 Accounting Metrics To Read Your Balance Sheet

Published April 27, 2022 by Amita Jain

The balance sheet your bookkeeper or accountant prepares is often forgotten among everyday business challenges, only to be remembered during the tax season. If you’re an investor analyzing a company’s potential to reap returns or a... Continue Reading

How To Prepare a Balance Sheet: A Step-by-Step Guide

Published April 7, 2022 by Amita Jain

As an entrepreneur or a business owner, one of the biggest mistakes you can make is not taking the time to study your company’s financial statements. And worse still, not preparing them at all. A balance... Continue Reading

What Is a Statement of Financial Position? And Why It Matters to Your Business

Published March 31, 2022 by Amita Jain

Busy trading, running sales calls, or managing employees? Who has time for finances? Small business owners juggle multiple responsibilities, and in the bustle, accounting often takes a back seat. But even though your bank balance seems... Continue Reading

4 Basic Financial Statements To Make Informed Business Decisions

Published March 29, 2022 by Amita Jain

Get a clear picture of your company’s financial health with these four financial statements. Known as the basics of accounting, financial statements provide stakeholders the information they need to evaluate a company’s financial performance. If you’re... Continue Reading