Articles by Andrew Jones

Andrew Jones

Andrew is a Marketing Adviser for Capterra and works with hundreds of B2B software companies to optimize their PPC marketing campaigns across both Capterra and its partner site, GetApp. Outside of Capterra, Andrew likes to play sports, travel, and spend time with his family and friends.

4 Key Factors for International Expansion of Your SaaS Business

Published October 25, 2017 by Andrew Jones

The software market is growing, and a large portion of that growth is occurring outside of the US. In fact, currently, 4/5 online software searches are coming from outside of the US, according to a recent... Continue Reading

3 Tech Trends You Need to be Ready for in B2B Software

Published July 25, 2017 by Andrew Jones

“The future is already here. It’s just not evenly distributed yet.” Many attribute these words to William Gibson, the famed science fiction writer whose works explored the effects of technology and computer networks on social order,... Continue Reading

Positive Outcomes from Negative Reviews of Your Software

Published September 30, 2016 by Andrew Jones

It’s happened. Your company’s top-selling B2B software product has started receiving a sequence of negative online reviews. Gradually, word of this trend has permeated the company. Your marketing team huddles up to discuss how this might... Continue Reading

4 Common Reasons PPC Campaigns Fail and How to Avoid Them

Published July 27, 2016 by Andrew Jones

Pay-Per-Click (PPC) marketing can be a fantastic way to generate leads and grow your business. However, without the proper perspective or preventative measures in place, PPC campaigns can fail rather easily. To those B2B software companies... Continue Reading