The software market is growing, and a large portion of that growth is occurring outside of the US. In fact, currently, 4/5 online software searches are coming from outside of the US, according to a recent... Continue Reading
“The future is already here. It’s just not evenly distributed yet.” Many attribute these words to William Gibson, the famed science fiction writer whose works explored the effects of technology and computer networks on social order, among... Continue Reading
It’s happened. Your company’s top-selling B2B software product has started receiving a sequence of negative online reviews. Gradually, word of this trend has permeated the company. Your marketing team huddles up to discuss how this might impact their... Continue Reading
Pay-Per-Click (PPC) marketing can be a fantastic way to generate leads and grow your business. However, without the proper perspective or preventative measures in place, PPC campaigns can fail rather easily. To those B2B software companies currently... Continue Reading
