/ Articles by Amanda Kennedy

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Amanda Kennedy

Senior Content Writer @ Capterra, sharing insights about how small businesses can better use technology. BA, English, the University of Texas at Austin; currently completing my master’s in information systems at the University of North Texas. You can find me on my mat practicing Power Vinyasa or Bowspring yoga, jogging with my dog Rhombus, or reading a novel.

Published June 9, 2021
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In the early days of the pandemic, I needed to get my yoga fix. My local yoga studio did a great job going fully digital quickly, while still offering modified in-person classes for anyone who felt comfortable.
Published June 3, 2021
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Picture this: You’re a project manager leading the charge for your small business to switch project management (PM) tools. You’re advocating for something that will help make your team more efficient. The day of the switch comes and… nothing seems to gel with your processes. Your team is frustrated and confused. Does this sound like your worst nightmare?
Published November 13, 2020
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Mind mapping may just be the brainstorming technique your company needs to jumpstart creative solutions mid-pandemic—to pivot your business model, better serve contactless customer experiences, or come up with new revenue streams to keep your business thriving in the increasingly digital economy.
Published October 13, 2020
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Let’s face it, the internet is great for hilarious memes, but it’s not always the best for universal agreement and concise, truthful information. Despite the consensus on funny memes, the internet lacks consensus around productivity tools and how to make your teams more successful. Conflicting ideas, strategies, and recommendations abound.
Published October 9, 2020
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As we settle into the “new normal” of COVID-19, what were once routine activities now cause us to second-guess ourselves. According to a May 2020 Capterra survey, 51% of patients are not comfortable or only minimally comfortable with resuming in-person exams during the pandemic.
Published September 21, 2020
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Planning and hosting a live event is stressful enough, but when it comes to virtual events, there are added stressors: You may not know which tools to use, or how to make your event exciting for participants.
Published September 11, 2020
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I’m going to say something that may surprise you coming from a software research and reviews publication. Social media analytics tools won’t grow your business.
Published July 2, 2020
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The coronavirus pandemic has vastly accelerated small businesses’ digital transformation. In a survey conducted in April 2020*, 50% of digital small-business owners surveyed said software purchases and implementations have happened much sooner than planned—even though 70% of small business owners expect decreased revenue.
Published July 1, 2020
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When I worked at a PR firm, we migrated to a cloud-based project management system from a homegrown on-premise version. Rather than spending time learning how to maximize the capabilities of the new system, I mainly stuck to my old way of doing things. Why? Because it takes an investment of time rather than just moving ahead with my to-do list for the day.
Published June 29, 2020
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We talked to dozens of small-business owners about advice they would share in dealing with the pandemic, and here’s what we learned: 37% of small-business owners said they recommend prioritizing business model changes. We wanted to dive into this more deeply, so we asked four small-business owners what specific advice they have for others.
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