/ Articles by Andrew Friedenthal

So, you've begun your small business growth marketing journey, and you know how much to budget for your marketing software. Now, you're asking yourself—what next?

Growth marketing—focusing on the full extent of your sales funnel and the entire customer experience—may be the hot new thing in the marketing world, but it's all just fancy talk if your small or midsize business (SMB) can't afford to launch growth marketing campaigns.

As a small or midsize business (SMB) in the early stages of creating your marketing plan for 2019, it's crucial that your planning process include creating a marketing budget. You won't get very far planning campaigns that you ultimately can't afford, so you need to be budgeting now for the coming year.

The value of a marketing department for enterprise-level businesses is obvious, but what about the value for small and midsize businesses (SMBs) like yours?

The end of summer may spell a return to the drudge of schoolwork for students, but for marketers it means that one of the most exciting events of the year is just around the corner—the INBOUND conference!

So you finally bought into the hype and purchased that new flying lawnmower. There's only one problem: It doesn't actually fly. The advertisements you saw on Facebook, the testimonials in the email you received, even the salesperson you spoke to were all just misleading enough to make you think a lawnmower that helps you “fly" through your yard work could actually take to the sky.