/ Articles by Adam Rosenthal

Without a clear understanding of buyer behavior—what they want, where they are in the sales funnel, and what they base their purchasing decisions on—your company could fail to seal the deal. By better understanding buyer behavior overall, as well as different behaviors and expectations at each point in the sales funnel, your company can determine how best to generate leads from small to midsize businesses (SMBs) and turn them into customers.

Most of the time, three versus one isn't a fair fight. But if you're talking about three little pigs versus one big bad wolf, things get a little more interesting.

In about four months, people across the United States will be opening envelopes inviting them to take part in a decennial tradition: the census. The census collects data from everyone living in the United States for a variety of purposes.

The internet. Home to over 1.5 billion websites, 2.45 billion Facebook accounts, and at least one picture of a guinea pig/lion hybrid. It’s also the home to your company’s website; one website in the sea of all of those others. You’ve implemented a search engine optimization (SEO) strategy that you think will help your website stand out. But is it actually working?

By 2020, more than 70% of midsize to large B2B businesses will pilot or launch a full-scale account-based marketing (ABM) program, which means, chances are pretty high you've heard of ABM before. (Full research available to Gartner clients.)

Content marketing is a lot like zombies. When you're reanimating your dead, you have options: Should they be massive mutants that take out large groups of people on their own? Should they be quick-moving hordes of rage monsters that use their numbers to make an impact? Or should you have small batches of different kinds of the undead?

In 2014, Google's Matt Cutts said that social media didn't impact how sites were ranked on Google. He wasn't lying ... technically. But as time went on, marketers noticed that social media campaigns boosted search engine results page (SERP) rankings all the same.

You've got enough on your plate already; you don't have time to hunt for the latest news in event management. That's why we did it for you. Questex expands its operations with new conquestexes. Last year, B2B media and events titan Questex was bought by MidOcean Partners. The company has continued building out its matryoshka doll by acquiring multiple trade shows and B2B brands from Informa Plc. Considering Questex’s new CEO is a former Informa exec., this is a logical progression. They’ve acquired Live Design and Informa's LDI trade show for lighting and sound professionals, Club Industry and its health and fitness facility managers trade show, and finally World Tea Expo. There’s no discernible pattern, but if those are events that you might frequent, get ready for new management. And that’s the (world) tea.

Maybe it started in high school, when you planned out the snacks, the agenda, and everyone's roles for study sessions. Maybe it started in college, when you organized open mic nights at a local bar. All you know is you've got the itch: You want to start an event planning business.