Articles by Adam Rosenthal

Understanding Buyer Behavior: Givin’ ‘Em What They Want in 2020

Published February 10, 2020 by Adam Rosenthal

You’ve got what your customers need. But do you know what they want? Without a clear understanding of buyer behavior—what they want, where they are in the sales funnel, and what they base their purchasing decisions... Continue Reading

What To Do With All These Numbers: Turning Data Into Actionable Insights

Published January 22, 2020 by Adam Rosenthal

You need data to inform your business strategy, but without the full story behind that data, you won’t know how best to use it. We’re here to help. Most of the time, three versus one isn’t... Continue Reading

Where to Begin With Data Segmentation

Published January 17, 2020 by Adam Rosenthal

Data segmentation can help you decide the future of many facets of your business. We can help you get started. In about four months, people across the United States will be opening envelopes inviting them to... Continue Reading

What Software Do You Need to Build a Winning SEO Analysis Tool?

Published December 20, 2019 by Adam Rosenthal

SEO touches on every facet of your digital business. How can you tell if your strategy is actually working? The internet. Home to over 1.5 billion websites, 2.45 billion Facebook accounts, and at least one picture... Continue Reading

3 Amazing Benefits to Combining Account-Based Marketing and SEO

Published December 16, 2019 by Adam Rosenthal

SEO can make the benefits of account-based marketing easier to reach. By 2020, more than 70% of midsize to large B2B businesses will pilot or launch a full-scale account-based marketing (ABM) program, which means, chances are... Continue Reading

Content Marketing Strategy: A Master Class on Alignment

Published December 12, 2019 by Adam Rosenthal

In B2B marketing, content is necessary for survival. But if you’re not building your content strategy correctly, you may be doomed. Content marketing is a lot like zombies. When you’re reanimating your dead, you have options:... Continue Reading

The Quick-and-Easy Guide to Boosting Your SEO With Social Media

Published December 10, 2019 by Adam Rosenthal

Social media can indirectly boost your search standings. But where to start? In 2014, Google’s Matt Cutts said that social media didn’t impact how sites were ranked on Google. He wasn’t lying … technically. But as... Continue Reading

Capterra Connect: The Latest Event Management News, Articles, and Insights

Published December 10, 2019 by Adam Rosenthal

You’ve got enough on your plate already; you don’t have time to hunt for the latest news in event management. That’s why we did it for you. Questex adventures into more spaces, Hyatt hotels Czech out,... Continue Reading

The Ultimate Guide on How to Start Your Event Planning Business

Published December 5, 2019 by Adam Rosenthal

There’s no time like the present to start your event planning business. But before you get your first customer, you need to do some prep work. Maybe it started in high school, when you planned out... Continue Reading

4 Easy Tips to Optimize Your Video for Social Media

Published November 25, 2019 by Adam Rosenthal

Want to make your marketing videos stand out from the crowd? We’ve got a few tricks you can use. By the time you finish this article, at least 900 hours of video will have been uploaded... Continue Reading