Articles by Barkha Bali

Barkha Bali

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Barkha Bali is a writer at Capterra, providing expert insights to help small businesses identify the right software for their needs by analyzing user reviews data for the highest rated products in relevant software categories. She has worked in finance, lifestyle, education, and medical. With expertise in marketing and content strategy, Barkha’s work has been featured in Medium and educational websites. When not working, she can be found re-watching “The Office” or “Brooklyn Nine-Nine.”

Category Compare: Network Security vs Cybersecurity

Published August 17, 2022 by Barkha Bali

Every IT security manager understands that despite being highly advanced, IT systems and networks are still vulnerable to intrusions, cyberattacks, disruptions, malware, and other threats. If not dealt with properly, these attacks can interfere with business... Continue Reading

Category Compare: Salon vs Barbershop

Published August 3, 2022 by Barkha Bali

Are you a salon or barbershop owner looking for software to help streamline your day-to-day tasks but not sure which one would best align with your business operations? Why not use a tool that automates appointment... Continue Reading

Top 10 Tools for IT Professionals

Published July 19, 2022 by Barkha Bali

As an IT manager, you need to stay on top of a wide range of IT operations—maintaining asset lifecycle, developing applications, monitoring application performances, tracking and resolving software bugs, and ensuring information security. Without the right... Continue Reading

Category Compare: Landscape vs Lawn Care

Published July 18, 2022 by Barkha Bali

Both landscape software and lawn care software are a part of the field service management category. The two tools are often confused due to their overlapping features but have different use cases. Landscape software helps architects... Continue Reading

7 Best Free Small Business CRM Software

Published June 28, 2022 by Barkha Bali

If you’re a sales or marketing manager in a small business, you know how challenging it is to organize customer data; identify customer needs; capture potential leads; and build a synergy between the marketing, sales, and... Continue Reading

10 Best Free Live Chat Software

Published May 5, 2020 by Barkha Bali; Updated on June 27, 2022

Customer service managers are often swamped with multiple customer queries, unassigned tickets, and unorganized agent workflows. Fortunately, a real-time customer support tool, such as live chat software, can help overcome such challenges. Live chat software helps... Continue Reading

4 Best Free CMMS Software

Published May 12, 2021 by Barkha Bali; Updated on June 14, 2022

Maintenance managers face multiple challenges every day—from unplanned equipment downtime and unmanageable maintenance orders to workflow inefficiencies. Switching from reactive to preventive maintenance sounds like a good idea but can be equally exhausting. Fortunately, we have... Continue Reading

4 Best Free CMMS Software

Published June 14, 2022 by Barkha Bali; Updated on June 14, 2022

Category Compare: Content Marketing vs. Social Media Marketing

Published June 1, 2022 by Barkha Bali

Both content marketing software and social media marketing software are key elements of the digital marketing category. The two tools do have a lot of features in common, but their objectives and functions differ from each... Continue Reading

Category Compare: Artificial Intelligence vs. Business Intelligence

Published June 1, 2022 by Barkha Bali

Business intelligence (BI) software is often mistaken for artificial intelligence (AI) software, as both help businesses make data-driven decisions. The two software tools, however, have distinct functionalities and features. AI software mimics human behavior and learning... Continue Reading

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Articles by Barkha Bali

Barkha Bali

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