Articles by Besa Pinchotti

Marketing Automation: With Great Power Comes Great Responsibility

Published November 5, 2013 by Besa Pinchotti

Imagine this: you’re looking at your cable company’s current deals on their website— $10 a month for premium channels, Major League Baseball package for $200, the latest UFC championship on pay-per-view for $45. Suddenly, the phone... Continue Reading

Three Creative Ways Member-Based Organizations are Using Software

Published October 25, 2013 by Besa Pinchotti

So your organization is already using software; congratulations for being ahead of the curve! But are you using software to its fullest potential? Are you not only tracking member behavior but also using that information to... Continue Reading

Who Else Wants to Know What Marketing Automation Software Costs?

Published October 15, 2013 by Besa Pinchotti

You’re looking for Marketing Automation (MA) software, but there’s one burning question that you can’t seem to find the answer to… how much does it cost?! Ready for the quick and easy answer all tied up... Continue Reading

From Email Marketing to Marketing Automation: When Should I Upgrade?

Published October 1, 2013 by Besa Pinchotti

Email is a powerful way to communicate with prospects and clients. But if you spend your days emailing all of them individually, you’ll never get anything else done. That’s why you’ve been using email marketing software,... Continue Reading

Sales Is Not a Dirty Word for Nonprofits

Published September 27, 2013 by Besa Pinchotti

When you hear the word “salesman,” what comes to mind? A slimy used car dealer? Chris Varick from The Boiler Room? For some reason, negative stereotypes like these make fundraisers cringe at the sound of the... Continue Reading

What is Lead Scoring and How Can It Help You With Your Goooooooaaaaallllll!?

Published August 27, 2013 by Besa Pinchotti

I went to a DC United game over the weekend, and soccer is on the brain, thus the goofy title. But lead scoring isn’t a joke, and it really can do exactly what the title says…... Continue Reading

Content Writing Tips From a Former Journalist

Published March 6, 2013 by Besa Pinchotti

Do you watch the news? I don’t know if I’ve mentioned this before, but I used to be a local TV news anchor and reporter. For those 10 years, I wrote stories with strict time limits... Continue Reading

Don’t Be a Victim of Spring Cleaning Unsubscribes

Published February 8, 2013 by Besa Pinchotti

At the beginning of each year, I kick off an event that I like to call Spring Cleaning of My Inbox (yes, I realize it’s not spring). Instead of deleting dozens of emails that I don’t... Continue Reading

Marketing Resolutions for 2013

Published January 11, 2013 by Besa Pinchotti

It’s the first week of 2013! Time for self reflection and creating new goals for the New Year. Here’s what I’m thinking for the upcoming year: eat more ice cream (it makes me happy!), get the... Continue Reading

Ponies Bite: And Other Realities of Being a Software Santa

Published December 7, 2012 by Besa Pinchotti

Jingle, jingle, jingle “Ho, ho, ho!” What’s that sound? Is it the jolly old man in the red suit with the jiggly belly? The man with the rosy cheeks and white beard? Well… not exactly. If you’re... Continue Reading