Imagine this: you’re looking at your cable company’s current deals on their website— $10 a month for premium channels, Major League Baseball package for $200, the latest UFC championship on pay-per-view for $45. Suddenly, the phone rings—it’s... Continue Reading
So your organization is already using software; congratulations for being ahead of the curve! But are you using software to its fullest potential? Are you not only tracking member behavior but also using that information to... Continue Reading
You’re looking for Marketing Automation (MA) software, but there’s one burning question that you can’t seem to find the answer to… how much does it cost?! Ready for the quick and easy answer all tied up in... Continue Reading
Email is a powerful way to communicate with prospects and clients. But if you spend your days emailing all of them individually, you’ll never get anything else done. That’s why you’ve been using email marketing software,... Continue Reading
When you hear the word “salesman,” what comes to mind? A slimy used car dealer? Chris Varick from The Boiler Room? For some reason, negative stereotypes like these make fundraisers cringe at the sound of the... Continue Reading
I went to a DC United game over the weekend, and soccer is on the brain, thus the goofy title. But lead scoring isn’t a joke, and it really can do exactly what the title says…... Continue Reading
Do you watch the news? I don’t know if I’ve mentioned this before, but I used to be a local TV news anchor and reporter. For those 10 years, I wrote stories with strict time limits... Continue Reading
At the beginning of each year, I kick off an event that I like to call Spring Cleaning of My Inbox (yes, I realize it’s not spring). Instead of deleting dozens of emails that I don’t... Continue Reading
It’s the first week of 2013! Time for self reflection and creating new goals for the New Year. Here’s what I’m thinking for the upcoming year: eat more ice cream (it makes me happy!), get the... Continue Reading
Jingle, jingle, jingle “Ho, ho, ho!” What’s that sound? Is it the jolly old man in the red suit with the jiggly belly? The man with the rosy cheeks and white beard? Well… not exactly. If you’re a... Continue Reading
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