/ Articles by Collin Couey

If you’re a business owner or executive who is hiring a designer or design team to create web design, graphic design, product design, or any design elements for any aspect of your business, you need to have a clear understanding about the best ways to give great design feedback to receive product design you are happy with.

Design and branding are critical aspects of every business, so understanding how to interact with and hire designers is crucial when developing new products, websites, marketing campaigns, or web designs.

Understanding logo design principles as a small to midsize business leader is important whether you want to create a logo yourself in-house or hire a logo design agency.

Creating a logo is something you need to do as a small to midsize business owner, but getting started can be daunting, especially if you’ve never designed a brand’s logo before.

Whether it’s an advertisement, content for your YouTube page, or an instructional video for your company, there’s a good chance that you’re going to have to produce a video for your company at one point or another. But if you’re a small to midsize business owner with little to no experience creating videos, you might not know how to budget for video production.

As a small-business owner preparing to undergo the process of hiring a service provider for the first time, you want to make sure that the provider you choose will help you achieve all of the specific needs and business goals you need to succeed.

Integrating education technology (edtech) into your learning institution can be daunting. You might not even know exactly what education technology is or the benefits it can offer you.

According to Gartner’s Hype Cycle, chatbots are less than two years away from reaching a stable, accepted level of use for higher education institutions. This means that if you aren’t currently utilizing them, you’re at risk of falling behind (full content available to Gartner clients).

If you’re a marketer, you’ve heard the term influencer marketing before, but maybe you’ve never considered it as a viable marketing option for your business and brand. You might want to reconsider because according to Industry Marketing Hub’s latest survey, the influencer marketing industry is set to grow to approximately $13.8 billion in 2021. That same survey found that businesses earn an average of $5.78 promotional publicity for each $1 they spend on influencer marketing.