Articles by Collin Couey

What Is Influencer Marketing? Here’s How It Works

Published January 12, 2022 by Collin Couey

If you’re a marketer, you’ve heard the term influencer marketing before, but maybe you’ve never considered it as a viable marketing option for your business and brand. You might want to reconsider because according to Industry... Continue Reading

What Is Text Marketing? Here’s How It Works

Published January 11, 2022 by Collin Couey

Curious about text marketing? Think it’s a good fit for your marketing efforts? Find out what it is and why it’s important for marketers. If you’ve been a marketer for any amount of time, you know... Continue Reading

Why Your Ecommerce Business Should Care About Twitch Advertising

Published December 27, 2021 by Collin Couey

As a marketer, if Twitch isn’t on your radar, it really, really should be right now. The audience on Twitch, the Amazon-owned video game live streaming platform, has grown at a record rate. In 2020, average... Continue Reading

What are KPIs in Marketing? 7 Important KPIs for Successful Marketing Campaigns

Published October 1, 2021 by Collin Couey

Understand what KPIs are and why they’re useful for marketing campaigns to develop successful marketing strategies that generate revenue and help your brand grow. To run a successful marketing campaign—whether it’s digital or offline—you need a... Continue Reading

4 Essential Digital Marketing Channels To Grow Your Business

Published September 30, 2021 by Collin Couey

Digital marketing is no longer just nice to have. As a business, it’s important to understand what digital channels are available, when to use them, and why they’re necessary. If you’re a business transitioning from traditional... Continue Reading

4 Most Popular Free Medical Scheduling Software Systems

Published May 5, 2021 by Collin Couey

Jump to: 10to8 Picktime Sagenda Setmore Missed appointments cost the U.S. healthcare system $150 billion every year, by one estimate. In one case, a clinic lost a million dollars because of 14,000 no-shows over the course... Continue Reading

3 Salesforce Alternatives for CRM

Published April 26, 2021 by Collin Couey

Salesforce is everywhere, but it’s not the only option. We did the research to give you choices. One of the most popular ways to learn about your clients and improve their experience is by building a... Continue Reading

3 Ways HIPAA Compliance Software Helps Your Practice

Published July 20, 2020 by Collin Couey

Maintaining HIPAA compliance is complicated, but HIPAA compliance software can make sure your practice is compliant and avoids any unnecessary fines. The Health Insurance Portability and Accountability Act (HIPAA) was passed to maintain and protect the... Continue Reading

You Need a Software Partner, Not a Software Vendor

Published June 25, 2020 by Collin Couey

Understanding the difference between a software vendor and software partner is crucial when you’re looking to make a long term purchase. The difference between a software vendor and a software partner is conceptual. Yes, all software... Continue Reading

How to Maintain Brand Loyalty After a Crisis

Published May 1, 2020 by Collin Couey

Are you focusing on the right marketing strategies during this crisis to maintain brand loyalty? Follow our guide to make sure you’re on track for a strong reopening. In normal circumstances, over 60% of small businesses... Continue Reading