/ Articles by Caroline Malamut

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Caroline Malamut

Caroline is the Vendor Marketing Manager at Capterra. Her love of marketing began while growing up in Philadelphia and has only grown since attending the University of Pittsburgh. In her free time she enjoys reading, spending time with friends and family, and cheering on her Philly and Pitt sports teams.

Published August 23, 2016
Launch a New Reviews Email Campaign with Free Email Templates
Only one quarter of users have written a review of their software, which means the majority of software customers are at your fingertips for reviews acquisition.
Published May 25, 2016
reviews stats 2016
I’ve written quite a few blog posts about the importance of software user reviews and why every vendor must have them for their software products. I could write hundreds of posts and thousands of words on the topic, but nothing is more convincing than seeing the hard numbers.
Published March 31, 2016
Software Review Collection
Customer reviews are incredibly important, especially for software buyers. 66% of software buyers say that reviews significantly impacted their final purchase decision. If you don't have any user reviews, how can those buyers make the right decision for their business?
Published April 9, 2015
What is PPC
Most of my friends are teachers, so when we talk about our jobs, I’m the black sheep of the group who works in business. Sooner or later, I say “B2B” or “SEO” and suddenly everyone’s looking at me like I’ve just casually mentioned quantum physics or something. (This usually results in my explanation of B2B vs B2C or SEO vs SEM, but ends pretty quickly since they have little interest in software marketing.)
Published August 9, 2013
comparing inbound outbound mktg
Heidi Klum asks, “Are you in or out?” every week to aspiring designers. While the fashion reference is obvious, this question can also apply to today’s marketers: are you in or out? In other words, is your marketing inbound or outbound?
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