/ Articles by Gary Froniewski

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Gary Froniewski
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Gary Froniewski is a Content Writer at Capterra, covering all things digital marketing, with a focus on emerging trends in experiential marketing. A recipient of multiple AMD Spotlight Awards for flagship product launch campaigns, he has a wealth of experience creating compelling copy to support Fortune 500 companies and small businesses alike. In his spare time he loves to enjoy food experiences, play tennis and disc golf, and explore nature in his home base of Austin, TX.

Published January 5, 2024
Header image for the blog article "What Can Videography Do For Your Marketing?"
More people than ever before consume video content on a daily basis. In fact, as of April 2022, YouTube is the second most visited site in the world as well as the second largest search engine.
Published February 10, 2021; Modified December 15, 2023
Header image for the blog article "Improve Customer Data and CRM With Master Data Management"
Nearly a quarter (24%) of SMBs identified attracting and retaining customers as the top challenge they face as a business.* If you’re a local business depending on visits to a physical location, the stakes are even higher since you can’t depend on the internet. Or can you?
Published December 5, 2023
CAP-US-Header-Tools-every-marketing-professional-swears-by-US-1200x400-DLVR
The goal of effective marketing is to reach the right person with the right message at the right time. This is easier said than done since, traditionally, attributing marketing results to a specific marketing effort can be a laborious process at best and a simple guessing game at worst.
Published November 17, 2023
Header image for the blog article "What Is First-Party Data? A Beginner's Guide"
Do you collect customer data? The answer is likely yes (even if you don’t know it).  Whether it’s responses to marketing emails, data collected from marketing software, or even just feedback gleaned from customers in the course of doing business, the first-party data you collect is the most powerful data at your disposal.
Published November 16, 2023
Header image for the blog article "Mobile Content Marketing: Strategies & Best Practices"
How often do you check your phone? If you’re like the average American consumer, it’s likely upwards of 144 times a day. And if you’re really plugged in? You’re part of the three quarters of consumers who check their notifications within just five minutes of receipt.
Published October 26, 2023
Header image for the blog article "What Is a Backlink Profile in SEO?"
Search engine optimization (SEO) is a huge topic, but there are several fundamental SEO tactics that have an outsized impact on organic visibility. Monitoring (and earning) backlinks is one of those key fundamentals, especially for smaller businesses just getting started with search.
Published October 26, 2023
Header image for the blog article "What Is Personalized Marketing? A Beginner's Guide For Small Businesses"
Attention, business leaders and marketers: How important is personalizing your marketing content? It turns out, very. You might think simply sharing a high-quality, well-thought-out message that speaks to your business and what you have to offer is enough, but consumers expect much more these days. In fact, 40% of consumers say they would stop doing business with a brand when they perceive a communication as irrelevant.
Published October 12, 2023
Header image for the blog article "Inclusive Marketing: What It Is And Why It's The Right Thing To Do"
When marketing for a small business it’s important to be specific with who you’re trying to reach, but is there a danger in being too specific? The short answer is yes.
Published October 12, 2023
Header image for the blog article "What Is Voice Search Marketing, and Is It Important for My Business?"
SEO remains king for helping consumers find businesses online, but it’s no longer as simple as selecting the right keywords and going to town. Now, consumers are turning to technology for more convenient and advanced search options.
Published July 20, 2023
Header image for the blog article "How To Create Animated Marketing Videos: A Beginner's Guide"
As of April 2022, YouTube has become the second most visited website and the second largest search engine in the world. (Yes, you read that right.) In fact, more than 75% of U.S. adults spent up to two hours per day watching short-form videos in 2021.
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