Articles by Gee Ranasinha - Guest Contributor

Gee Ranasinha - Guest Contributor

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Gee is the CEO of KEXINO, an award-winning marketing agency helping start-ups and small businesses in the U.S., Europe, and APAC grow awareness, reputation, trust, and sales. A Fellow of the Chartered Institute Of Marketing, Gee is also a visiting professor at a European business school, teaching marketing and behavioral economics to final-year MBA students. Outside of work, Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.

The Value of Emotional Marketing: Why Appealing to Rationality Won’t Cut It

Published March 15, 2022 by Gee Ranasinha - Guest Contributor

No matter how your business has endured the uncertainties of the past few years, it’s clear that these changes have taken the importance of every organization’s marketing to an entirely new level. The fallout from COVID-19... Continue Reading

Articles by Gee Ranasinha - Guest Contributor

Gee Ranasinha - Guest Contributor

The Value of Emotional Marketing: Why Appealing to Rationality Won’t Cut It

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